The WARC Podcast

WARC’s Lena Roland talks to marketing consultant Samuel Brealey and Max Stricker, client director at Triniti Marketing about their latest article on associative attention. Discussing how marketers can activate attention in a meaningful way to lead to better outcomes such as increased sales. How Brands Grow and Compete workshop.  21st March in London. Common sense about How Brands Grow and Compete...

WARC’s America's editor Ann Marie Kerwin talks to creative marketing strategist and author Michael Fanuele about the tension inherent in balancing brand and performance marketing needs for start-up companies. These companies are under tremendous pressure to show growth as soon as possible, but does leaning on performance tactics mean that they're in danger of sacrificing the opportunity to establi...

WARC's Insight Director Aditya Kishore talks to Alex Jenkins, Editorial Director at Contagious about the key findings from the recent Radar report. Discussing attitudes towards AI, remuneration and value, and the important issues that marketers aren't thinking about. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter .   Subscribe to WARC News: &nbsp...

In this second episode of WARC’s Marketing Truths series, Ann Marie Kerwin, Americas Editor, and Colin Chow, Global Managing Partner at TwentyFirstCenturyBrand, discuss how having a strong brand boosts effectiveness and yields improved results in all marketing channels, including performance. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter .   Sub...

WARC’s David Tiltman talks to Amy Rodgers, Head of Content for WARC Creative about the Health of Creativity report. Discussing what percentage of creative ideas are also awarded for effectiveness, and what are some characteristics of these highly awarded ideas? Stay up-to-date with the latest marketing and advertising news with our free daily newsletter .   Subscribe to WARC News:   http...

WARC’s China Editor Jenny Chan talks to Chris Baker, founder at Totem Media. Discussing performance versus brand building, evolving TikTok strategies, and how Chinese brand can build trust globally. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter .   Subscribe to WARC News:   https://www.warc.com/en/latest    Subscribe to The WARC P...

WARC’s SVP Content David Tiltman talks to WARC Media’s Alex Brownsell and Celeste Huang about the latest Global Ad Trends report on sports media in the era of fragmentation. Discussing the evolving relationship between TV media and sport, the consumption of sports content on social platforms and the upcoming Paris 2024 Summer Olympics. Stay up-to-date with the latest marketing and advertising news...

WARC’s Cathy Taylor talks to Lou Paskalis, Chief Strategy Officer of Ad Fontes Media, and CEO and Founder of AJL Advisory, and Arielle Garcia, founder of ASG Solutions. Discussing how the media and marketing ecosystem can, and should, move to take more responsibility for how its money flows. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter .   Subs...

WARC’s Cathy Taylor talks about 2024’s Super Bowl ads and how well they represented the diversity of the US. A discussion with Morgan Gregory, founder and CEO at Alltold, Walter Geer, chief creative officer, Innovation North America at VML, and Nate Swift, chief strategy officer at O'Keefe Reinhard & Paul.   Subscribe to WARC News:   https://www.warc.com/en/latest    Subscribe...

WARC’s Asia editor Rica Facundo talks to L'Oréal’ Lex Bradshaw-Zanger, CDMO SAPMENA Region about L'Oréal’s approach to brand building in the era of digital. Discussing beauty tech, applying marketing fundamentals, and what we can learn from the dynamic digital landscape of APAC. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter .   Subscribe to WARC...

WARC’s Americas Editor Ann Marie Kerwin and SVP Content David Tiltman talk about Creative Impact NYC. Discussing putting creativity back into effectiveness, the importance of having a creative culture, and how ideas get stuck. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter .   Subscribe to WARC News:   https://www.warc.com/en/latest  &n...

WARC’s Alex Brownsell speaks to Rich Kirk, Chief Strategy Officer at EssenceMediacom, and Ian Murray, co-founder of a new consultancy Burst Your Bubble. They discuss new research into ‘signalling’ - in other words, the unspoken qualities that a media channel conveys, and the impact this can have on advertising effectiveness. Stay up-to-date with the latest marketing and advertising news with our f...

WARC's Alex Brownsell and Paul Stringer talk about three key themes from 2024's Future of Media report. Discussing platform power in the era of AI, the decline of linear TV as an advertising channel, and attention measurement. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter .   Subscribe to WARC News:   https://www.warc.com/en/latest  &n...

In this first episode of WARC’s Marketing Truths series, Ann Marie Kerwin, Americas Editor, and Mike Menkes, SVP, Analytic Partners, discuss how organizations can measure and prove how and where their marketing works. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter .   Subscribe to WARC News:   https://www.warc.com/en/latest    Subs...

WARC’s Lena Roland and Catherine Drsicoll unpack the recent WARC Spotlight on sustainability. Discussing the latest research in effective messaging, the problems with the uptake of sustainably marketed products, and how sustainability needs to be built into every facet of your business. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter .   Subscribe...

This week WARC’s Aditya Kishore talks to Marta Garcia Alonso, CMO at Heineken Mexico. Discussing Heineken’s Creative Ladder and how they foster creativity internally. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter .   Subscribe to WARC News:   https://www.warc.com/en/latest    Subscribe to The WARC Podcast: Apple Spotify   You...

WARC's Alex Brownsell and Gregory Grudzinski unpack three key takeaways from the latest category insights report on the healthcare category. Discussing healthcare’s current outlook, how brands are responding, and what this means for retailers. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter .   Subscribe to WARC News:   https://www.warc.com/e...

Today we’re unpacking the two most important themes from the 2024 Marketer’s Toolkit for marketers in the US. As the US heads into what promises to be a contentious election year that will continue to underscore cultural divides, WARC's Cathy Taylor discusses polarization with Morning's Consult and the state of masculinity with Movember's Sarah Coghlan and Fernando Desouches of BBD Perfect Storm....

Today we’re unpacking the two most important themes from the 2024 Marketer’s Toolkit for marketers in the EMEA region. WARC’s EMEA Commissioning Editor, Catherine Driscoll talks to Hugo Hensley, Head of Sports Services at Brand Finance, and Mark McGinn, Executive Director, Sustainability and Social Impact at Edelman. Discussing the power in sport sponsorship and how to build brand trust through su...

Today we’re unpacking the two most important themes from the 2024 Marketer’s Toolkit for marketers in the APAC region. WARC’s Asia Editor, Rica Facundo talks to Trezelene Chan, head of sustainability, APAC, Kantar and Seema Punwani, Partner, R3. Discussing why its important to invest in local communities and how AI will shape marketing strategy in Asia. Stay up-to-date with the latest marketing an...

This week WARC's Alex Brownsell talks to dentsu’s Dan Calladine, head of media futures, about media trends in 2024. Discussing generative, monetization and a growing uniformity across platforms, and the role of DE&I and sustainability in media. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter .   Subscribe to WARC News:   https://www.warc.com/...

WARC's APAC editor Rica Facundo speaks to MassiveMusic’s Ralph van Dijk, director of music and brands APAC, and Aifric Lennon, director of research strategy. Discussing new formats and tactics for sonic branding in a modern marketing landscape and how to use it effectively to deliver both short- and long-term results. Stay up-to-date with the latest marketing and advertising news with our free dai...

WARC’s Cathy Taylor talks to Bill Duggan, group EVP at the ANA and Tom Triscari, programmatic economist at Lemonade Projects. Discussing the latest ANA Programmatic Report and providing recommendations for marketers on how to optimize their programmatic spend. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter .   Subscribe to WARC News:   https...

Today we’re summarising the biggest talking points from this year in digital commerce and retail media. WARC's David Tiltman and Gregory Grudzinski discuss the explosive growth of retail media, the impact it’s having on marketing structures, and what we’re seeing in social commerce. Listen to the other episodes mentioned here: Why brand building is essential to scaling up profitably on digital mar...

Today we’re summarising the biggest talking points from this year in creative effectiveness. WARC's David Tiltman and Amy Rodgers discuss the move from purpose to post-purpose, the return of humour in advertising, and a host of important new research studies. Listen to the other episodes mentioned here: Emotion in advertising and Do stronger relationships produce stronger results?   Subscribe...