The Voice

Our ever-expanding understanding of the human brain and how it works is changing everything from the way we live our lives to way we market products. This stuff isn't just for doctors and researchers anymore. If  you looked at the New York Times' list of bestselling books you might see John Medina's  Brain Rules  and if you watched Oprah Winfrey, you might have seen her interviewing Martin Lindstr...

Blogging isn't new, yet it seems that brands have really only started to harness the influence of blogs in the last few years. If you are considering a blogger relations program, host Danny Starr discusses what you need to know about working with bloggers to tell your brand's story. If you have already engaged bloggers, the panel shares some tips on how to make sure you're getting the most bang fo...

As marketers and communicators begin to plan for 2013, it's important to take a few moments to consider what trends are emerging that we can leverage to be more effective. Host Danny Starr uses interviews gathered at the CPRS/IABC Ottawa holiday party coupled with an international perspective courtesy of Steve Seager, Director of Communications for IABC Europe and Middle East to bring you a wealth...

It's 2013 and time for marketers and communicators to take their mobile strategy beyond "apps" and start to think more strategically about how they can add value to people's lives using mobile technology. Host Danny Starr talks via Skype with Whurley from Chaotic Moon. Whurley provides listeners with a number of important questions they need to answer in order to take their mobile strategy to the...

Alexandra Reid sits down with award-winning marketer and author C.C. Chapman to talk about storytelling and why businesses must learn to think like publishers. Pulling advice from his books, Content Rules and Amazing Things Will Happen, C.C. tells us about today’s online environment and the attention economy and emphasis why it’s so important for businesses to stop stalling and begin developing th...

Offering true thought leadership value can fuel your sales pipeline. Find out how as Graham Machacek uncovers strategic and practical insights with John Doerr, co-founder and president of Wellesley Hills Group in Boston. Doerr is also co-author of  Professional Services Marketing  and  Rainmaking Conversations .  Graham also gets perspective on thought leadership from  Across the Pond  in a new se...

Imagine having a chance to talk with someone who not only lived in, but conquered the world we see depicted on AMC's award-winning drama Mad Men ! On this week's episode, host Danny Starr gets a chance to speak with George Parker who shares his thoughts on what makes a successful client/agency relationship based on his over 40 years in the advertising business. Be warned: George doesn't hold anyth...

Accurate language  translation  alone isn’t enough to engage diverse cultural communities. Find out why when  The Voice  co-host Graham Machacek chats with Marie-Josée Gagnon, president and founder of  www.casacom.ca , and Francis Lionnet, principal at Comment Parler Aux Anglais?   CORE INSIGHT: Adapt languages and content to achieve culturally meaningful communications.  This episode is delivered...

President of MediaStyle and sponsor of The Voice, Ian Capstick, sits down with show hosts Graham Machacek, Danny Starr and Alexandra Reid to discuss the ideas presented during this past season. They focus on the past few episodes that featured founder and CEO of Arment Dietrich, Gini Dietrich; CBC Radio's Terry O'Reiley and President of Twist Image, Mitch Joel. Recorded at the MediaStyle office on...

In this episode of The Voice, host Alexandra Reid explores the vast world of marketing with digital media and advertising rock star Mitch Joel. Mitch tells us that marketing is not dead but at a crossroads, and explains why businesses (both B2B and B2C) must shift to a “digital first posture” to create more powerful marketing engagements. From content marketing to advertising to more traditional m...

CBC's  Under the Influence  host Terry O'Reilly dishes essential intel on the fundamental changes taking place in consumer behaviour and what it means for advertisers, marketers and communicators everywhere. Also -- Is anyone off limits when it comes to advertising? What’s the role of love and religion in the realm of influence? And what ad moved Terry to tears? Find out as Graham Machacek hosts a...

President of MediaStyle and The Voice sponsor, Ian Capstick, sits down with IABC Ottawa's Graham Machacek and Kelly Rusk to discuss the ideas presented during the latest series of The Voice: News media and Storytelling in the Digital Age . This three-part series featured hosts from Ontario and Canada's largest news shows: Kevin Newman, host of CTV's Question Period;  Alan Neal, host of CBC Radio's...

Following the release of her latest book, Marketing in the Round, award-winning marketing professional Gini Dietrich sat down with Alexandra Reid to discuss the new push for businesses to break down organizational silos and develop a "round" approach to marketing operations. Gini explains what's going on in the world of marketing today that encouraged her to write the book, steps to develop a "rou...

TVO’s Steve Paikin talks with The Voice co-host Graham Machacek about today’s evolving news media culture. Learn how Paikin manages his workload effectively in a deadline-driven, fast-paced environment and some tips to deliver compelling stories in the digital age. Listeners also get the scoop on what the next generation of communicators need to do to succeed, and how educators can help.

Fundamental changes are taking place in news media. Nowadays, it’s adapt or die for professional communicators of all kinds. In this must-listen edition, IABC’s The Voice co-host, Graham Machacek, chats with veteran newsman Kevin Newman, CTV’s digital news evangelist and co-host of Question Period. The two put context around today’s news media culture and delve into the essential skills 21st-centu...

The way in which media is produced and consumed is undergoing a massive shift. Alan Neal, host of CBC Ottawa's All In A Day sat down with Danny Starr at this year's IABC Ottawa Excel Awards to discuss his views on how the digital age has changed how he lives and works. Alan helps us understand how news is gathered and report so that we can be better communicators and consumers of content. Learn mo...

Award-winning campaigns are more than just a way to decorate an agency's trophy case. They provide inspiration and key insight into the best strategies of today that any communicator can use to be more effective in the future. Host Danny Starr got the chance to speak to some of the winners of the 2012 IABC Ottawa Excel awards about what they learned from their successful campaigns that would benef...

Marketers and communicators everywhere have spent the last few years trying to deal with increased demands for effectiveness while managing budgets that seem to be getting smaller and smaller. On this episode of The Voice, host Danny Starr speaks to Karine Goneau-Lessar, Chief of Marketing at Health Canada at MARCOM 2012 about how her organization's recent campaigns have used branding, partnership...

**LISTEN AND WIN – Details Below** How can professional communicators thrive in today's fast-paced, information-hungry world? Break down the silos! Find out what this means and how it can be achieved in this special edition of  The Voice –  packed with essential insights. Graham Machacek   drills down on the topic with these subject matter experts: Alan Freeman, journalism veteran and public serva...

For the past few years, Scott Stratten has been at the forefront of a movement to force companies to stop marketing and start delivering value in form of outstanding experiences that distinguish a brand in an increasingly crowded marketplace. Host  Danny  Starr had the chance to sit down with Scott in person after his blistering keynote at this year's MARCOM conference to talk about the success of...

For the past few years, Scott Stratten has been at the forefront of a movement to force companies to stop marketing and start delivering value in form of outstanding experiences that distinguish a brand in an increasingly crowded marketplace. Host  Danny  Starr had the chance to sit down with Scott in person after his blistering keynote at this year's MARCOM conference to talk about the success of...

TechCrunch recently reported that online video viewership was up 43% in 2011 . In  the  past few months alone, we've had KONY 2012 surpass 85 million views and a one and half minute video for Dollar Shave Club propel  the  brand  into  the  minds of consumers across Canada and United States. On this episode of  The   Voice ,  Robert   Decher  and Kyle Braatz share knowledge that will help create e...

With more than 20 years of marketing experience in the high tech industry, VP of corporate marketing Kirsten Watson has played a pivotal role in steering Kinaxis's innovative ventures in new media. In this podcast, Kirsten takes us along on Kinaxis's journey from SEO to social media to a fully integrated content marketing strategy. Our host, Alexandra Reid, moves this discussion beyond the basics...

The old world of sponsorships where brands hand over money in return for a banner or logo at an event is over. On this episode of The Voice, Bernie Colterman from the Centre for Excellence in Public Sector Marketing discusses how brands and events can partner for experiences that engage audiences and boost brand awareness. Learn more about Bernie at http://www.berniecolterman.ca .  Connect with ho...

Last episode The Voice drilled down on the pros and cons of mobile apps within the context of marketing communications campaigns. This week, Graham Machacek continues to explore the topic with a focus on Facebook apps. Find out what to consider before you build one and the implications of Facebook Timeline. This week's special guests are Steve Shock and Nicolas Grégoire-Racicot, Director of Intera...