The Visual Lounge

If you’re a creative, pitching ideas to stakeholders can be stressful! So how can you adapt your strategies, control your variables and form ideas you’re proud to pitch?  Guy Bauer, Founder and Creative Director of B2B video marketing agency Umault, tells us his tips and tricks as he joins The Visual Lounge.   He says your first step should be to form a strong, clear idea that you’r...

On The Visual Lounge, we often talk about getting better, leveling up, and improving how we make and use video by 1%. It's great to talk about, but what's the secret to that happening? Pretty easy; you have to do something. However, for that to work, you need to not just talk about it but make the time available to play, experiment, to try new things with the videos you create. Thanks for being a...

Creating video content can be a highly effective way to spread the word about your brand and build authority in your industry. But the toughest thing can often be just getting started…  So how can professionals fight their fears and take those all-important first steps towards growing their business through video?  On this episode of The Visual Lounge, we ask someone who has been there a...

Whether or not you have a brand-new camera or premium microphone, you are missing a trick if you don’t unlock the power of storytelling. But what makes it so important? And how can video creators reap the benefits?  YouTuber and video marketing course creator Amanda Horvath joins this episode of The Visual Lounge to share why storytelling should be the beating heart of your content.  She...

Creators can gain traction and build a dedicated following without hair and make-up, expensive cameras or top-of-the-range microphones – as long as they provide value to their audience.  Sharing valuable messages in a friendly, informative and engaging way is more than enough to start seeing success, says YouTuber, food blogger and cookbook author Lisa Childs.  Lisa joins this episode of...

Explore the art of efficient video creation with a focus on time management…  Each stage of production takes consideration, time and effort, so what tools and processes can you put in place to streamline your workflow and create fantastic videos faster? This is part 2 of our fascinating conversation with YouTube creator, speaker and entrepreneur, Nick Nimmin. In it he explains his super-organ...

For any video creator, efficiency is critical. Ideating, scripting, recording and editing can be hard work, so what can you put in place to make things run more smoothly?  On this episode, we ask Nick Nimmin, YouTube creator, entrepreneur and speaker for his tips and tricks. He takes a deep dive into his content creation strategy, explaining how he leverages audience feedback to form ideas fo...

Whether you create videos for YouTube or internal training content, you should have one top priority – keeping your audience engaged.  But what steps can you put in place to make sure this happens? And what should you do if your videos aren’t making the desired impact?  On this episode of The Visual Lounge, Matt Pierce shares top tips for making engaging YouTube and internal content, why...

Whatever type of presentation you’re delivering it’s important to remember that building a relationship with your audience is paramount. Your slides are not the presentation, you are the presentation, says Senior Director, Customer Education, Leslie Chamberlain.  Leslie joins this episode of The Visual Lounge to guide us through making effective, “sense rich” presentations faster, from concep...

To thrive in the modern workplace, good communication is critical. But how can managers identify the most efficient ways to exchange messages with their teams?  We asked Jane Bozarth, Director of Research at Learning Guild, to join us on The Visual Lounge and help unpack our recent research report, ‘Chaos to Clarity: How to Thrive in the Modern Workplace’.  Jane shares her thoughts on th...

Managers – do you communicate enough with your team members? This guest says you should always communicate more than you think.  Communication is key to success in any workplace, so we asked Jeremie Brecheisen, Managing Director at Gallup, on The Visual Lounge, to share his expert advice.  Jeremie shares what good communication means to him and how we can prevent proximity bias as teams...

We are seeing illustrations being used more and more to represent brands and their goals, but how do you land on a visual that works and what are the things to consider?   In this episode of The Visual Lounge, we are joined by Graphic Designer and Illustrator, Lainey Yehl to talk about the steps that go into creating successful illustrations, what makes good graphic design and how to tel...

Video production is more accessible than ever, making it a viable option for all content creators. But what is it about video that makes it such an excellent option for training professionals?  On this episode of The Visual Lounge, we are joined by Abbey Cooke, Learning and Digital Collaboration Manager at Southern States Cooperative and owner of Lizard Brain Learning.  Abbey shares how...

*Drumroll*   Snagit 2024 is out and packed full of new and improved features to help you make video a part of your everyday toolkit – whether you’re a beginner or a video pro.   In this episode of The Visual Lounge, we sat down with TechSmith’s Nick Rich, Associate Technical Product Manager, who has been responsible for helping us launch these brilliant new features. Hear Nick...

Looking to deploy social learning in your workplace? Prioritize what your people need and identify how they want to experience it.  Nicole Papaioannou Lugara, Learning Strategist and founder of Your Instructional Designer, joins this episode of The Visual Lounge to share top tips on implementing social learning, pitching it to your C-suite and determining whether it’s doing its job.  Plu...

Content can be the glue between your operations and your customers’ experiences, but how can image and video creators best use customer insights to make that content effective?  On this episode of The Visual Lounge, Sunny Hunt, founder and CEO of Hunt Interaction, shares top tips for creating effective content to bridge that gap with your customers.  Plus, she tells us the best ways to g...

If you put lots of effort into creating images and videos, you want it to have an impact, right?   That’s what we chat about in this episode of The Visual Lounge with Mike Simmons, Speaker, Advisor, Coach, Fractional CRO/Sales Leader, and Enabler for Catalyst A.C.T.S. Mike shares how he first got started with images and video, and why simply starting can be the hardest but most important...

It’s The Visual Lounge’s third birthday!  To celebrate, host Matt Pierce shares some of the most memorable and insightful moments from the past three years.  This episode features clips from Brian Fanzo, Cara North, Josh Cavalier and plenty of other incredible guests discussing the importance of understanding your viewers, making the first jump into video, why accessibility is essential...

If you want to upgrade your sales strategy, first start with how you communicate. Emails and phone calls can only take you so far.   If you want to communicate in a way that gets the message across and helps you stand out, then images and videos are the way to go.   In this episode of The Visual Lounge, Peyton Towler, Head of Global Growth at TechSmith, breaks down how videos a...

Is there a communication disconnect at your workplace? Maybe in-person or Zoom meetings are not working the way you’d like. Or perhaps lengthy emails are just causing more confusion than ever.  In this episode of The Visual Lounge, we explore five “broken” workplace communication methods and ways to improve them. Communication can and should be flexible if you want to get your message across...

What’s the secret to effective customer education?  On this episode of The Visual Lounge, Adam Avramescu, VP of Customer Education & Engagement at Personio, explains the principles behind his Customer Education Manifesto and how they can help your business reach positive outcomes for retention, expansion and lifetime value.  Plus, he shares his route into the industry, how videos and...

What does success mean for customer education professionals, and how can they make sure they reach their goals?  Debbie Smith, President of CEdMA, joins this episode of The Visual Lounge to share the top skills required to excel in customer education.  She tells us her advice for creating customer education videos, the importance of keeping business goals in mind and the best metrics by...

Creating video doesn’t always have to be complicated. The Visual Lounge guest Edie Clarke, Virtual Video Producer and Editor, explains in this episode why simpler is often better when it comes to video.  Edie packs lots of advice into our discussion, including her top tip for creating videos, how to avoid perfectionism, the best approach to scripting, and much more.   We also get a...

What’s the secret to anytime, anywhere training? This week’s guest makes the case for video. JD Dillon, Founder and Principal of LearnGeek and Chief Learning Officer at Axonify, joins this episode of The Visual Lounge.  He explains how video can be used to train frontline workers, how it adds unique value for learners and why the communicator of the message is crucial to impactful video conte...

It’s clear the world of video is changing, but what are the most significant shifts facing video creators in the near and distant future?  On this episode of The Visual Lounge, Matt Pierce, our Learning & Video Ambassador, shares his thoughts on the future of video. Matt has given a presentation on what video creators should expect and asked industry experts, peers and former podcast gues...