The Visibility Podcast

What if the reason your studio isn’t as profitable as it could be… isn’t because of enrollment or marketing—but because of a few simple accounting mistakes you don’t even know you’re making? This week I’m joined by Paul Roch , CFO, CPA, and founder of Roch Accounting Services , who specializes in helping studio owners and fitness entrepreneurs finally pay themselves what they deserve. In this epis...

We all know your Google Business Profile helps attract clients—but what if it could help you hire your next dream team member too? In this episode, Melissa shares a real-life story from her studio: when two teachers left mid-season, the perfect new hire walked through her doors… thanks to her optimized Google Business Profile. Tune in to learn:  ✨ Why consistency on your GBP matters (even when yo...

As business owners, we’re taught to excel. We’re taught to lead well. We’re given the books, the assessments, the coaches, and the tools to reach success. But then one day you stop and wonder— is this it? Is this really what success feels like? Because instead of fulfillment, you feel exhausted, disconnected, and maybe even a little lost. That’s where today’s guest comes in. Mel McSherry is an int...

Ever feel like you’re doing all the things but still stuck on a plateau? You’re not broken—you’re on the edge of a level up. In this episode, I’m talking about:  ✨ Why confusion + frustration often show up right before breakthrough  ✨ The #1 reason masterminds unlock massive growth (hint: it’s not the coach)  ✨ The power of vulnerability in business—and how it creates solutions  ✨ Why Q4 is th...

We all know that knowing your numbers in business isn’t just nice to have—it’s essential. If you don’t know your numbers, you can’t optimize your business, pay yourself consistently, or make the kind of impact you want in your community. That’s why I love bringing on experts who live and breathe accounting—bookkeepers, CFOs, and financial coaches—to remind us just how powerful it is to stay on top...

LinkedIn isn’t just for corporate types—it’s a powerful visibility tool for local business owners too. But most of us are leaving easy wins on the table. In this episode, I’m sharing my top 3 LinkedIn fixes you can do today to boost your visibility, strengthen your SEO, and connect with the right people. We’ll cover: How to make your profile banner instantly showcase who you are + what you do Why...

Is your Instagram profile really working for you—or is it just…there? This week, I’m breaking down the five Instagram fixes every brick-and-mortar business owner needs to boost visibility, attract local clients, and actually get results from social media. You’ll learn: ✅ The who, what, where, and how of a powerful bio ✅ The SEO trick most business owners skip in their Instagram profiles ✅ Why n...

Are you leaving visibility (and clients!) on the table with your Facebook page? Spoiler: you probably are—and the good news is, it’s an easy fix. In this week’s episode, I’m breaking down five quick places studio owners miss the mark on Facebook —and how to fix them in less than 10 minutes each. These aren’t complicated hacks or paid ads. They’re simple, SEO-friendly, visibility-boosting tweaks th...

What’s actually working right now on social media for local, service-based businesses? After testing new strategies with my clients this month, I saw exceptional growth across the board — and I’m breaking it all down for you in this episode. Inside, I share:  ✨ The #1 principle that makes every strategy work better  ✨ How to roll out “what’s new” in your business to get people’s attention  ✨ Wh...

What if the thing you see as your biggest weakness is actually your greatest asset? This week, I’m sharing one of the best lessons I ever got from a dance professor: “If you can’t fix it, feature it.” At the time, it was about choreography—but over the years, I’ve realized it applies to business too. From my gray hair patch (that my stylist insists I feature!) to running a home studio out of my ba...

This week, I’m sharing the story of how I finally got my dream property—a year in the making, and really, years in the waiting. For so long I was hustling, grinding, stressing, and “doing all the things,” but not seeing the results I wanted. Sound familiar? Everything shifted when I stopped trying to do business like everyone else and started living in alignment with who I am. I got clear on what...

AI is everywhere—and your clients can tell when you’re using it. While that’s not necessarily bad, it has created a shift: people are more skeptical, less trusting, and craving something real . This week, I’m talking about what that means for your marketing as a brick-and-mortar business owner—and why this is actually a massive opportunity. We’ll cover: Why authenticity is your biggest marketing a...

What if letting go was the secret to leveling up? This week, I’m sharing a raw, behind-the-scenes look at what happened when life forced me to step back—from my inbox, my to-do list, and even my studio. Between moving my home and performing in a ballet (yep, at almost 50 💃), I barely opened my laptop… and yet, my business had its biggest week ever. Inside this episode, I’m breaking down: ✨ How d...

If you're a studio owner who’s tired of spinning your wheels on social media and wondering how to actually get more clients in the door… this episode is your roadmap. I'm pulling back the curtain on the one strategy that changed everything for me: SEO. As a single mama of five (yes, five!) running a local brick-and-mortar business, I needed a marketing strategy that worked while I worked—and even...

In this episode of the Brick and Mortar Visibility Podcast , we’re stepping beyond the studio and into the world of boutique retail . Whether you're running a Pilates, yoga, or music studio—or any class-based business—there’s a good chance you’re also selling something on the side. From merch to gear, retail is a powerful revenue stream , and it’s time we treat it like one. Our guest, Sarah Kowal...

Think SEO is only for the big-budget brands? Think again. In this episode of the Brick and Mortar Visibility Podcast , I’m joined by SEO strategist Jade Pruitt , who’s flipping the script on what local search optimization really looks like for studio owners like you. We’re talking: Why SEO doesn’t have to cost thousands (really) Where to start if you’re DIY-ing it—and how to avoid the common overw...

Hey there, studio owner. Let’s talk about something that can make or break your business—your team.⁠ Now, if you’ve ever hired someone, handed them a task, crossed your fingers and thought, “I hope this works out…” —this episode is for you. Because hope is not a strategy. In today’s episode, I’m breaking down the exact framework I use to onboard new team members—from teachers to admin—and how I se...

Ever feel stuck in your business—like you're showing up, doing the work, and still wondering… “Why isn’t this working?” Yeah, I’ve been there. In this episode, I’m pulling back the curtain on a challenge I gave myself: 100 days of going live. No script. No editing. Just one take, one minute, one daily nugget while walking each morning. What started as a test turned into a transformational business...

You’ve got a studio to run, a team to manage, clients to care for, and the last thing on your list? Legal documents. 😅 But here’s the thing—we all tend to think “It’s fine… until it’s not fine.” And that’s why I brought today’s guest onto the podcast. Cory Sterling is the go-to legal expert for studio owners. Yoga, fitness, dance—you name it. He gets our world, he speaks our language, and he’s he...

Summer might mean slower class counts and more beach days—but your Google visibility should still be working hard for you. In this quick, actionable episode, I’m sharing 5 simple ways to give your Google Business Profile and website a refresh that builds trust, improves SEO, and keeps new clients walking through your doors (even if your current ones are pausing for the season). Inside the episode:...

This week, I’m inviting you behind the curtain for a very real, very personal episode. As we officially wrap our 16th season at the studio, I’m sharing the 16 most powerful lessons I’ve learned from running a brick-and-mortar business—from the early hustle days to the now. The mistakes, the mindset shifts, the marketing wins, and the moments that changed everything. Inside this episode:  ✨ Why hi...

Today’s episode is a little different—but oh-so-important. Because as business owners, parents, and partners, we don’t just want to show up … we want to perform at our best. And that means having the energy, clarity, and stamina to do it all—without burning out. Enter: peptides. I’m sitting down with a special guest — Andrea Olson, a deeply knowledgeable rep who knows these products inside and out...

The sun’s out... and if you’re a studio owner, you know what that often means: Enrollment slows down. Buyers get flaky. Cash flow feels tighter than ever. But here’s the deal—your buyer hasn’t disappeared. They’ve just changed.  They’re more hesitant, more distracted, and waiting until the very last minute to commit. If you’re feeling the summer slump sneaking in, today’s episode is your game plan...

Think making more money means hustling for more clients? Think again. 💸 In this week’s episode, I’m joined by the brilliant Lauren Schoenfeld—fractional CFO and founder of Active Core Consulting—who drops truth bombs on how to actually grow your revenue without piling on new clients (yes, you read that right). We dive into: ✨ How spending with intention changes your bottom line ✨ The operationa...

Ever feel like your kids—or your customers—just don’t listen? In this episode, I’m sharing the #1 parenting tip that’s helped me stay consistent with my five kids (yes, five!), and how that very same principle applies to your Google Business Profile . I dive into: A real-life parenting moment (and why dishes matter) The power of consistency in parenting and in business Why inconsistent info online...