The Visibility Podcast

#87: One to Ones And Their Ripple Effect and My 3 Step Process to do Them Efficiently   As a brick and mortar visibility coach I love sharing how to grow your visibility and brand awareness.   This strategy has been the most beneficial to my businesses both brick and mortar and online!  Yes!  Online.  But I had a lot of mindset issues behind it.  Showing up, meeting people and then asking for thei...

I love connecting with other Brick and Mortar business women.  These ladies are powerhouses. They are doing all the things WELL.   I’m so excited to introduce you to Dr. Jen Shupe of Croixview Family Chiropractic in Hudson, WI. In this episode we chat about the importance of investing in yourself and learning from others.  Both in your industry and outside your industry.  We also acknowledge the i...

Happy Wednesday!  After a Holiday weekend, I'm not sure what day it is. Anyone else? 🙋🏻‍♀️ I'm also swimming a bit this week.  Anyone else? 🙋🏻‍♀️ Maybe it's time to think about hiring the next best hire.  But where to start. 🤷🏼‍♀️ Don't worry.  I got you. As a brick and mortar or service based business, making that first hire is hard. You haven’t done it before so you have no experience to p...

Anyone feel all the feels in running a business? 🙋🏻‍♀️ As a brick and mortar business and online business owner and being a four on the enneagram, I feel.  Deeply! So this list is something that I refer to often.  You may want to grab a notebook, or better yet save this episode to come back to.  Want to crush your 2021 goals in style?  I invite you to my 90 day mastermind.  Get the encouragement...

Anyone struggle with keeping work and family separate? If you’re like me, absolutely.  Our business is an extension of who we are.  So trying to keep it out of the conversation at dinner can be challenging.  Today’s Brick and Mortar Business Feature is a throwback to one of my first interviews on the podcast.  But the content is still relevant today.  Meet Sara Capecchi, a realtor who is crushing...

One of my most favorite ways to gain visibility in my community is through collaborations.  Working together with other business owners who have the same demographic is huge in growing your visibility and your business.  And bonus?  They can be super fun! But to do them well you need to keep these three things in mind:   1. Connection 2. Communication 3. Closing Listen in as I share how I’ve done...

When marketing our brick and mortar business, there're a myriad of ways to get the job done.  However, as brick and mortar business owners, we don’t have unlimited time or monies to do all the things…yet.    As a Visibility Coach for Brick and Mortar Businesses, I want you to be the only option in town .  And I believe getting face to face with potential clients is the absolute best way to do that...

Can you believe 2021 is half way over!? It’s crazy! And awesome and a little scary.  Today I share with you why it’s so important to take a couple hours and look at the black and white numbers of your business so you know what you need to lean into, what needs to be tweaked and what maybe needs to be let go.  But how will you know what to do?  You must know your numbers.   If you haven’t yet, grab...

Watching a business owner break ground and build a business is one thing.  But watching a badass business woman break ground, create a stellar business that has a loyal & raving community is quite another.  Meet Lindsey Robison of LIGHT HOUSE Yoga + Fitness in Hudson, WI   This powerhouse has done just that in what could be labeled as the worst time ever to open a brick and mortar business.  L...

Are Google Reviews Important?  Do you leave them?  Do you read them? 🏼‍♀️ Does it influence where you eat, shop, or do business?  Do they even really matter?  Today we are tying up this SEO series with my favorite part.  Google Reviews.  I do a happy dance every time we receive one.  They are good for you, they are great for business and they are excellent for SEO.  Google reviews are gold.  In t...

Most brick and mortar business owners know that they need to get the word out about their business.  But many of them are throwing spaghetti at the wall hoping something sticks.   What if I told you there is a framework that you can use to help you know exactly what you need to share, where you need to share it and when to share it? Consistently.  It all starts with my four part frame work.   Crea...

Who reads blogs?  Are they worth the time?  Who wants more people coming in their doors? Then keep reading.  Many brick and mortar clients want more people coming in their doors.  In order to do that, we need to make sure you are found!  In this episode I address the importance of having a blog, how it helps with your SEO.  When we are found, we get more people coming in our doors.  I share with y...

As brick and mortar business owners, sometimes we think we need to create another service or product to create more profits.  When in truth, we may need to be smarter in our offers, back office, or execution of what we already have.     Our guest this week is Amy Rose Herrick pulls back the curtain in how we can be more profitable in our businesses. Amy calls herself America’s Business Profit Buil...

Hey there Brick and Mortar Business Owner.  Do you feel like you are doing all the things when it comes to marketing?  There’s social media, email, networking, speaking, one to ones, podcasting, video, blogging.  I see so many business owners doing a little bit of everything.  But I’m hear to tell you, you don’t have to and you shouldn’t.  You don’t a lot of time or a lot of extra money to put in...

Whether you know it or not, you’re already creating a culture of community in your business.  So let’s be intentional about it.  As brick and mortar business owners, it may not be a high priority. After all, you’re juggling a lot of things.  However, when we focus on our company culture, via our clients, our team and our community it creates more visibility, camaraderie and  brand loyalty, which u...

Coaching Brick and Mortar business owners has it’s set of challenges.  One of the most common is mindset. “There’s not enough time," or “It’s too late,” or “I’m too old.” Many people get trapped in their own heads.  The self talk and negative mindset can keep them from growing, or even worse from even starting! But not this powerhouse. This woman who could of used all the same excuses and she woul...

Who wants more clients? 🙋🏻‍♀️ Who wants more money? 🙋🏼‍♀️ Who wants more time? 🙋🏾‍♀️ These are the three biggest reasons people work with me.  As a visibility coach for brick and mortar businesses, I want my clients to be top of mind and the only option in town for their industry. I want you making bank and not killing themselves doing it. In this episode I share how you can identify where y...

Hiring is a big job.  It takes time, energy, & additional resources. Of course this is usually at a time when you feel like you don’t have any of it.  So there is nothing worse than when you make a hire and find out a few months later that it was a bad one.🤦🏻‍♀️  But let’s put the odds in our favor.   When I work with my clients on hiring, I’m usually helping them get a personal assistant or...

It’s not easy to admit you were wrong, but this one I know you’ll be able to learn from.  When something fails in your business, it always comes down to leadership.   But what’s most important is that we learn from it. #somuchlearned Want to schedule your badass to kickass coaching call? https://app.acuityscheduling.com/schedule.php?owner=19241226&appointmentType=17508950 Referred Episodes:  #...

As a Visibility Coach for brick and mortar businesses, one of my favorite things to do is help business owners make that first hire.  Having someone take over the behind the scenes so you can focus on your zone of genius is gold.   But here’s the dirty little secret.  Usually business owners are too busy to “sit down” and do the grunt work of creating the processes for that new hire.  In this epis...

As a Brick and Mortar business owner, you know that you need people walking in your doors.  As a visibility coach, helping my clients find the right way for them is super important. When you like your strategy, you’re going to do it consistently.  And that’s the name of the game.    Our guest this week, Erin Kraebber, chats very candidly about how story telling is one of the best ways to do this o...

As a Brick and Mortar Visibility Coach, I want you to have more clients coming in your doors.  But not just any clients.  I want you to have loyal, referring, raving clients that buy all the things from you.  So how do we get them?   One tip. What’s your wow factor?  It’s as unique as you are.  It can be anything.  From before they even come into your doors, to the actual experience to days after...

"When we take care of our people, our people will take care of us."  Our guest this week takes this next level.  From her clients, to her team, to her personal relationships. Beth DeLaForest is owner of Aspire Insurance Group and Beth share’s with us the nitty gritty of running an insurance business as well as some real life examples of connecting with her clients and team. Nuggets that every bric...

As a brick and mortar business owner, we have more overhead costs than other types of businesses. One of the overhead costs we have is in the area of insurance.   In this practical to the point episode, I share with you my nitty gritty of working with different insurance agents as well as 4 tips to keep in mind when looking at insurance. Want to get found, be trusted and known as the expert in you...

We’re  talking to Michael Wagner and all things CPA.  Questions you should ask your CPA, why one would change CPA’s  and area’s that you can get more value from your CPA that you may not realize.  Michael answers them all and shares his nitty gritty on being a very successful business owner out of the gate!  Ready to get seen, be trusted and be known as the only option in town? Get your seat insid...