Eric Dickmann
The Virtual CMO
The Virtual CMO is a podcast for experienced professionals building sustainable solo, fractional, advisory, or expert-led consulting businesses. Hosted by Eric Dickmann, founder of The Five Echelon Group and a fractional CMO, the show explores how independent experts turn their experience into authority, trust, client opportunities, and multiple income streams. Each episode features candid conversations with fractional executives, consultants, advisors, coaches, authors, founders, and community builders who share the real lessons of building a business around their expertise. The show goes bey...
Author
Eric Dickmann
Category
Podcast website
Latest episode
Apr 20, 2026
Where to listen?
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Episodes
The Power of Brand Storytelling to Grow Your Business with Gabrielle Dolan 07.10.2021 30:33
In episode 98, host Eric Dickmann interviews Gabrielle Dolan. Gabrielle is a business consultant and storyteller, speaker, and Founder of Jargon Free Fridays. Since 2004, she has been teaching people around the world the power of sharing personal stories in business. Gabrielle holds a Master's Degree in Management and Leadership from Swinburne University and graduated from the Harvard Kenned...
Scaling Your Marketing Team with a Digital Marketing Agency with Jack Elias 04.10.2021 31:09
In episode 97, host Eric Dickmann interviews Jack Elias. Jack is an entrepreneur, digital marketer, and Co-Founder and Vice President of Empower Social, the world’s first digital marketing assistant. He and his co-founder, Daniel recognized the need for change, and for that change to happen, the market had to be shaken up to evolve. The product is a digital marketing assistant, powered by the best...
Financial Metrics and Why They Matter to Marketers with Rob te Braake 30.09.2021 29:42
In episode 96, host Eric Dickmann interviews Rob te Braake. Rob is a serial entrepreneur and Founder of Insight Matters. With more than a decade of experience in entrepreneurship and banking, he co-founded a technology and investment firm based in Beijing, China, and has guided dozens of digital companies as a financial adviser. After running several technology and consulting ventures across the...
Why Building a Strong Personal Brand Helps Your Business with Rob Levinson 27.09.2021 34:42
In episode 95, host Eric Dickmann interviews Rob Levinson on the podcast. Rob is the Co-Founder of Leverage Advisors, a company that helps position businesses for long-term financial, operating, and market success. Rob has over 35 years of experience in branding, positioning, and storytelling. He helps companies when they need a laser-focused brand story that aligns with their business strategy. P...
Creating Culture Through Remote Relationships with Brian Roland and Travis Gravette 23.09.2021 34:47
In episode 94, host Eric Dickmann interviews Brian Roland and Travis Gravette. Brian is a social entrepreneur and Founder of Abenity and Travis is its CEO. Abenity is a company that powers corporate perks for top businesses. They have partnered with the world’s top brands to provide member-only access to private discounts and corporate rates on everything from pizza and the zoo, to movie tickets,...
How Introverts Can Learn to Network Like a Pro with Matthew Pollard 20.09.2021 42:19
In episode 93, host Eric Dickmann interviews Matthew Pollard. Matthew is a growth marketing expert, keynote speaker, award-winning blogger and podcaster, and best-selling author of "The Introvert’s Edge." Forbes calls him “the real deal,” but Matthew is better known as “The Rapid Growth Guy.” By the age of 30, he was responsible for five multi-million dollar business success stories. Pol...
Being a Customer Advocate Within Your Business with Brian Kale 16.09.2021 34:40
In episode 92, host Eric Dickmann interviews Brian Kale. Brian is a customer service advocate, CX industry insider, and Head of Customer Success at Bank Novo. a small business banking platform connecting business owners to no-fee checking and debit accounts. He's been helping companies better understand their customers by building better products for their needs. For show notes and a list of...
Using Digital Marketing to Grow Your Business with Saunder Schroeder 13.09.2021 32:41
In episode 91, host Eric Dickmann interviews Saunder Schroeder. Saunder is a digital marketer and the Chief Marketing Officer of Disruptive Advertising. Throughout his career, he has been able to help grow hundreds of businesses by creating digital marketing strategies to drive traffic and generate leads. Saunder has created and executed digital marketing strategies for Fortune 500 companies, incl...
How to Improve Your Writing and Build Influence Online with Morissa Schwartz 09.09.2021 27:21
In episode 90, host Eric Dickmann interviews Morissa Schwartz. Morissa is an entrepreneur, social media specialist, marketing expert, best-selling author, and Founder of Dr. Rissy’s Writing & Marketing. She holds a Ph. D. in Literature and a Master's in Communications. Morissa has published several books and articles in periodicals including Entertainment Weekly, Huffington Post, Yahoo F...
Building a Marketing Strategy to Reach an Unreachable Audience with Colin Jeffries 06.09.2021 41:51
In episode 89, host Eric Dickmann interviews Colin Jeffries. Colin is an entrepreneur, podcast host, and Marketing & Communications Director at BrightView. He has over a decade of experience helping organizations reach the right audiences at the right time with messages that galvanize the best prospects to action. Jeffries’ background in digital marketing, content marketing, advertising, brand...
Implementing a CEX - Customer and Employee Experience Strategy with Jason Bradshaw 02.09.2021 38:27
In episode 88, host Eric Dickmann interviews Jason Bradshaw. Jason is an entrepreneur, global guru on customer service, award-winning executive, keynote speaker, CMO, and Best-Selling Author of "It’s All About CEX." He created his first business at 14, selling telecommunications and computer equipment in the Australian regional city of Toowoomba. Jason tested and implemented strategies...
Building a Successful Fully Remote Local Business with Neel Parekh 30.08.2021 35:07
In episode 87, host Eric Dickmann interviews Neel Parekh. Neel is an entrepreneur and Founder and CEO of MaidThis Franchise. He started his career working in venture capital and private equity identifying and analyzing investment opportunities and managing investment portfolios. His dream was to work for himself and to enjoy freedom from the confines of the 9-to-5 office life. Neel pursued this en...
How to Improve Online Lead Generation with Alex Oliveira 26.08.2021 42:58
In episode 86, host Eric Dickmann interviews Alex Oliveira. Alex is an entrepreneur, marketing innovator, and Host of Dadpreneur Podcast. Throughout his career, Alex has helped generate millions of leads for SMB's and Fortune 500 companies. With his expertise in digital marketing, he also teaches an MBA program at FAU to train Marketing Directors at global corporations. Oliveira’s passion is...
Using AI to Create Content for Social Media with Kate Bradley Chernis 23.08.2021 44:09
In episode 85, host Eric Dickmann interviews Kate Bradley Chernis. Kate is the Founder & CEO of Lately, the only social media management platform that creates content for you with the power of A.I. As a former marketing agency owner, Kate initially created the idea for Lately out of spreadsheets for then-client, Walmart, and got them a 130% ROI, year-over-year for three years. Prior to foundin...
Building a Fast Growing, High Profit Business with Steve Preda 19.08.2021 37:29
In episode 84, host Eric Dickmann interviews Steve Preda. Steve is an entrepreneur, speaker, certified EOS implementer, and author of "Buyable: Your Guide to Building a Self-Managing, Fast-Growing, and High-Profit Business." Since the age of ten, Steve (Istvan) Preda dreamt of becoming an entrepreneur, inspired by his great-grandfather, who had built a legendary bakery business in Budape...
How to Acquire and Retain New Customers with Tim Wu 16.08.2021 38:14
In episode 83, host Eric Dickmann interviews Tim Wu. Tim is a growth specialist, podcast host, and Head of Growth Marketing of Hatch, a VC-backed FinTech startup based in San Francisco, California. Hatch is an information technology and services company that aims to provide accessible, transparent, and fair checking and lending products to help people start and grow their businesses. Tim also host...
How to Build an Effective B2B Content Marketing Strategy with Brad Smith 03.08.2021 47:14
In episode 82, host Eric Dickmann interviews Brad Smith. Brad is a content marketer and CEO of a SaaS company called Wordable. He runs two successful agencies in the content production and digital PR industry. As a Business Insider featured copywriter, Smith is on a mission to slay awful content one blog at a time. His content has been highlighted by The New York Times, Business Insider, The Next...
Why it's Time to Digitize Your Business with Tracy Sheen 28.06.2021 39:00
In episode 81, host Eric Dickmann interviews Tracy Sheen. Tracy is a digital marketer, business strategist, speaker, and author of- The End of Technophobia: A practical guide to digitizing your business. She is also known as "The Digital Guide," who has been working in the marketing and sales space relating to small business technology adaptation for the past 30 years. Tracy is a pionee...
Using Video to Engage Your Target Audience with Gina Pomponi 24.06.2021 24:12
In episode 80, host Eric Dickmann interviews Gina Pomponi. Gina is an entrepreneur and President and COO of Bluewater Media. Bluewater is one of the leading digital marketing/video production companies in the world. She has spent 30 years in the business pioneering digital marketing and a women’s role at the top of a company. She’s driven well over 11X in media growth and created Bluewater’s Accou...
How to Activate Your Brand Purpose with Scott Goodson & Chip Walker 21.06.2021 35:55
In episode 79, host Eric Dickmann interviews Scott Goodson and Chip Walker. They are both associated with StrawberryFrog, a full-funnel, marketing, advertising, and design company founded in Amsterdam in 1999 and New York in 2005. Their company has put together a new way to overcome the gap between purpose-based storytelling, data-led optimizations, and business transformation. For over 20 years,...
Using Analytics and Business Intelligence to Grow Your Business with Dan McGaw 17.06.2021 37:32
In episode 78, host Eric Dickmann interviews Dan McGaw. Dan is an award-winning entrepreneur, author, speaker, marketing specialist, growth hacker, and Founder and CEO of McGaw.io, an analytics and marketing technology consultancy firm. He has led the teams at Kissmetrics.com and CodeSchool.com, and served as CMO of Effin Amazing, an analytics and marketing consultancy. In 2015, Dan was selected t...
Selling Online and Building a Successful E-Commerce Business with Joe Scartz 14.06.2021 35:29
In episode 77, host Eric Dickmann interviews Joe Scartz. Joe is the Chief Digital Commerce Officer of Velocity Commerce Group and TPN+. He is an experienced executive with over 20 years of quantifiable marketing, digital marketing, and ecommerce success. Scartz has worked across industry verticals like retail, travel, CPG, automotive, branded manufacturers, and government to drive innovative and i...
Diversity, Inclusion, and the Importance of Culture in Marketing with Taunya Renson-Martin 10.06.2021 31:55
In episode 76, host Eric Dickmann interviews Taunya Renson-Martin. Taunya is an entrepreneur, writer, and Founder and Managing Partner of Mach Media. She leads a remarkable team of global professionals who are not only incredibly skillful but also super nice! Advising clients remain as Martin's passion as well, which is why you’ll still find Taunya creating and implementing strategic marketin...
Podcasting as a Marketing Channel for Your Business with Graham Brown 07.06.2021 42:45
In episode 75, host Eric Dickmann interviews Graham Brown. Graham is an entrepreneur, author and storyteller, podcast host, and founder of the award-winning podcast agency- Pikkal & Co. He is a published author on the subject of The Digital Transformation of Communication, works including "The Human Communication Playbook", “The Mobile Youth: Voices of the Connected Generation” – doc...
Using Immersive Customer Experience to Delight and Sell with Geoff Thatcher 03.06.2021 37:56
In episode 74, host Eric Dickmann interviews Geoff Thatcher. Geoff is a writer, teacher, author, and Founder and Chief Creative Officer of Creative Principals. He is an experienced creative leader who knows how to take a project from concept to reality. For most of his career, these projects have been about world-class experiences such as the grand opening of Warner Bros. World Abu Dhabi and the A...
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