The Viral Genius Podcast

What if your entire go-to-market team lived inside Slack—and it actually worked? In this episode of The Viral Genius Podcast (formerly AI Marketing Case Studies ), host Fernando Labastida sits down with Amos Bar-Joseph, CEO and Co-Founder of Swan , a Slack-native AI go-to-market platform that's rewriting the rules of startup growth. Amos isn’t just building software—he’s building a movement. T...

Chris Stanley is a 30-time author, founder of IA Path, and the mind behind the Mini Book Model. In this episode, Chris reveals how he built a three-quarter-million-dollar ARR coaching business—serving a micro-niche market—by publishing short, ultra-targeted books. We talk about: Why 10,000-word books are often more effective than 50,000-word ones The “1-3-1” writing cadence that removes the fear o...

Guest: Gen Furukawa, Founder of SuperMarketers.ai and BrandMarketers.ai In this episode, Fernando Labastida interviews Gen Furukawa, founder of SuperMarketers.ai (an inbound demand gen agency for B2B SaaS companies) and the upcoming BrandMarketers.ai (an employee advocacy platform). Gen shares his journey from co-founding Prehook (a quiz builder for e-commerce) to his current ventures leveraging A...

AI Marketing Case Studies Podcast with David McInnis, Founder of Newsworthy.ai and NewsRamp In this episode, Fernando Labastida interviews David McInnis, Founder of Newsworthy.ai and NewsRamp. David is a pioneering entrepreneur in the PR tech space, best known for founding PRWeb, one of the first direct-to-consumer press release platforms. David shares how his companies are transforming the press...

I recorded this episode a year ago, when I was finishing up my new book, The Startup Book: How to Write a Book That Designs a New Market Category & Positions You as The Leader. A lot has changed in a year, but this episode is still relevant. I share about my participation in Zacharia Stratford's "One Book Millionaire Challenge" and I explain the various AI techniques I used to write my book. K...

AI Marketing Case Studies with John Lyons, Founder of Human Hat Stand In this episode, Fernando Labastida interviews John Lyons, the founder of Human Hat Stand, a fractional CMO service helping B2B professional service businesses achieve effective marketing results. John shares his practical approach to implementing AI tools like Perplexity AI and My Telescope in his marketing research process, de...

Fernando Labastida, Founder of AI Marketing Case Studies In this episode, Fernando Labastida tackles one of the biggest challenges facing entrepreneurs and marketers today: creating consistent, high-quality content. Fernando shares his proven framework for building a sustainable weekly content engine through podcasts, webinars, or speaking engagements. Key points covered: How to overcome content p...

In this solo episode, Fernando Labastida, owner of AI Marketing Case Studies, shares the fascinating story of Rodriguez, a talented musician who created amazing work but remained unknown in the US while unknowingly becoming a legend in South Africa. Fernando draws powerful parallels between Rodriguez's story and B2B founders who create great products that remain "the best kept secrets&quo...

In this episode of the AI Marketing Case Studies podcast, Fernando Labastida interviews Dan Sanchez, an AI marketing consultant and creator who works with Social Media Examiner and hosts the AI-Driven Marketer podcast. Dan shares his journey from aspiring to be the "ultimate marketer" to becoming an AI marketing pioneer. He explains his 30-30-30 approach to mastering new skills, how he&#...

AI Marketing Case Studies Podcast: Russ Henneberry, Founder & CEO of theCLICK. In this episode, Fernando Labastida interviews Russ Henneberry, an OG content marketer who was part of the original crew at digitalmarketer.com and is now the founder and CEO of theCLICK, an AI marketing education company. Russ shares his journey from SEO specialist to content marketer to AI marketing expert, explai...

Episode: Friends of Einstein - January 2025 Host: Mark Brennan, Founder of Kynoch Labs. Guests: Fernando Labastida, AI Marketing Expert and Author Hanin El Refai, Data Scientist In this insightful episode, we explore the transformative impact of AI on marketing and enterprise operations. From creative applications of AI in content creation to the technical challenges of implementing AI systems, ou...

Eduardo Velasco - CEO & Founder, WaveMax Corporation In this episode, Fernando Labastida talks with Eduardo Velasco, an accomplished entrepreneur who turned his WiFi-sharing startup into a success story. Eduardo shares how his company WaveMax uses AI agents to run marketing campaigns more efficiently than traditional methods. Key points from the episode: How WaveMax's innovative business m...

Guest: Tim Stoddart, CEO of Copyblogger and Founder of TimStodz.com In this enlightening episode, Tim Stoddart shares his remarkable journey from addiction recovery to becoming a successful digital entrepreneur. As the CEO of Copyblogger and founder of multiple businesses including TheShop. AI , Tim reveals how he discovered the power of content marketing through Copyblogger in 2010 and transforme...

Interviewee: Kevin McGrew, CEO of Everzocial, Digital Marketing Strategist & Author of "The New Rules of Marketing Warfare: The SMAC Framework" (soon to be published) In this episode, Kevin McGrew shares his innovative SMAC (Shoot, Move, Adapt, Communicate) framework that helps small and mid-market businesses compete against larger competitors. Drawing from military tactics and his e...

Guest: Kathryn Aragon Title: Revenue Optimization Strategist & Founder of KA Media Summary: In this episode, we dive deep into Kathryn Aragon's innovative RACE Growth Framework, which helps B2B SaaS companies and large equipment firms boost their revenue through optimized customer experiences. Kathryn shares how she uses AI tools like Perplexity and ChatGPT to speed up research, create powerfu...

Guest: Lourdes Baeza Digital Personal Brand Advisor & Pioneer in Digital Image Consulting In this episode, Lourdes Baeza shares her journey as Mexico's pioneer in digital image consulting for women in STEM/STEAM. With 20 years of tech industry experience at companies like Logitech, Polycom, and Kaspersky, Lourdes now helps women in technology build powerful personal brands. Key Topics: Breakin...

In this fascinating episode I spoke to Julien Nowak-Bourgoin, EOS Implementation Expert & HR Consultant for E-commerce Companies. Julien reveals how he leveraged AI tools to revolutionize his market research and content creation process. As the founder of a consultancy helping e-commerce companies implement the Entrepreneurial Operating System (EOS), Julien shares his innovative approach using...

Former Microsoft software engineer turned real estate entrepreneur Gustavo Muñoz Castro shares how his company is using AI-powered voice technology to revolutionize lead conversion in the real estate industry. Based in Uruapan, Mexico, Gustavo's company Power ISA provides cutting-edge telemarketing services to real estate agents across the US and Canada. Key Points: Power ISA's groundbreaking expe...

What happens when adults get handed a whole new Lego set, or a new box of Tinker Toys? We go to town! Russ Somers, a rock’n’roll guitar playing, AI Lego building startup marketing executive, is my 2nd interview guest for the AI Marketing Case Studies Podcast. Russ shares his groundbreaking approach to using custom GPTs as virtual marketing team members. As VP of Marketing at Quantified. AI , Russ...

I'm excited to introduce the first official episode of the AI Marketing Case Studies podcast, where I, Fernando Labastida, get to interview Andrew Lane, a brand building expert who helps entrepreneurs turn their expertise into profitable online businesses. Andrew shares his journey from building a seven-figure software company in his 20s to serving as Copy.ai 's top affiliate marketing manager, he...

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I decided to create the AI Marketing Case Studies podcast to highlight the heroic marketers out there, in the trenches, duplicating, triplicating, multiplying by 10 their marketing efforts with the help of AI tools. These are the fractional CMOs, the marketing managers, the one-person enterprises leveraging their creativity via easily available tools available in the marketplace. Get full access t...