The Venue Podcast

Tune into today's episode of The Venue Podcast where we share 4 Marketing Mistakes your Venue Could be Making.  Then, we discuss how to avoid these mistakes and what to do instead!  Contact Lindsay: hello@thelindsaylucas.com Contact Kinsey: team@shecreatesbusinesspodcast.com  

If you need help marketing your wedding venue business the WED Content 365 Bundle is for you . Formerly known as the "She Creates Content Calendar," this 3.0 version has been updated and combined with additional material to kick up your marketing 10x . In today's episode, we're back with Part Two of our conversation about why your venue needs a content marketing plan. Here's the scoop: What kind o...

Content Marketing Plans for Wedding Venues Click Here to Access the Content Calendar Notes for this episode: 1. Review analytics - where are clients coming from? Focus on the streams producing revenue. How to find your numbers Google analytics Website analytics Online scheduler - how did you find us? Focus on top 2-3 referral streams 2. Creating content to serve your clients What kind of content w...

Kinsey's COVID-19 Resource Guide Venue COVID-19 Impact Best Practices Webinar Lindsay's COVID-19 Resources for Venues What is a newsletter? Best time in business to use a newsletter? Is it only best utilized as a new venue to get the word out on updates? New Venue in the building process: build your list to keep vendors, locals, potential couples, interested parties updated on the venue process. B...

P&Ps have a tendency to grow Strict P&Ps can be intimidating to enforce but necessary Soften the blow with a couple-friendly version Policy Example: HEATING VENTILATION & AIR CONDITIONING (HVAC) Contract Verbiage: If two or more barn doors are requested to be left open or remain open for an extended period of time The Best Venue Ever has the right to turn off their HVAC system at their discretion....

Today on The Venue Podcast we're sharing Part Two of our training on hiring at your wedding and event venue. We take you step by step through the differences between a Venue Manager and an In-House Coordinator and the traits you should look for when it comes to each of those hires. We also share ideas on the "Job Description" for each role at your venue to help you understand what each position ca...

Today on The Venue Podcast we're sharing Part One of our training on hiring at your wedding and event venue. We take you step by step through the differences between a Venue Manager and an In-House Coordinator and the traits you should look for when it comes to each of those hires. We also share ideas on the "Job Description" for each role at your venue to help you understand what each position ca...

FREE DOWNLOAD: 50 Events You Can Host at Your Venue that Are Not Weddings How to Get More Clients at Your Wedding and Event Venue. Here's what we'll discuss in Part Two of this episode: Aligning with other vendor partners to create something new All-inclusive package Is this viable in your market? have couples expressed interest? Create local workshops or experiences at your venue for potential co...

FREE DOWNLOAD: 50 Events You Can Host at Your Venue that Are Not Weddings How to Get More Clients at Your Wedding and Event Venue. Here's what we'll discuss in Part One of this episode: Working your network - vendor partners, past couples, friends/family Do people know what you do and do they know who to refer to you? No shame in asking for referrals Healthy and consistent content marketing strate...

Should wedding venues require their couples to obtain Special Event Insurance for their big day? We weigh the pros and cons on today's episode of The Venue Podcast! Mentioned in this episode: Event Helper link Event helper's partner program link The Knot article link: Wedding insurance 101 (to help educate couples on the importance of event insurance) Article on Event Insurance on Kinsey's venue b...

The Pros and Cons of Accepting Card Payments at Your Wedding Venue PROS: Fast way to get payment Universally recognized form of payment (Kinsey tells her couples it's like buying something on Amazon...everyone understands this). Minimizes late payments considerably (If you have Honeybook, you can set up automatic withdrawals. In Dubsado, you can send automated payment reminders Minimize administra...

In today's episode, we're diving into Part Two of Wedding Venue Contract Sample, A Walkthrough of Kinsey's Exact Rental Contract. As venue owners, our contracts are essential to protecting ourselves, our clients and our businesses. Kinsey is pulling back the curtain on her own contract in an effort to shed some light on what she includes, how her clients sign their contracts and the purpose of eac...

Welcome to The Venue Podcast and thank you so much for tuning in! Today, we have a wedding venue contract example to share with you. Kinsey is taking you step by step through the wedding venue contract she uses at her wedding venue in Colorado. Here are the Venue Contract Clauses we discuss in Part One: General Information (wedding date, client name, the venue address, business name, etc.) Section...

We're back with Part 2 of How to Prepare Your Wedding Venue for Engagement Season! Here's what you'll find in this episode:   Refresh online presence: Web - Click Here for a Google Analytics Explanation and Walkthrough Social  Advertising audit: 1. What is your budget for advertising this year? 2. Directories - Which ones are performing?  - Which ones are not converting? 3. Can you leave or decrea...

In Part One of today's podcast episode we're walking you through some of the first steps you need to take to prepare your wedding venue for a successful engagement season and subsequently, the booking season that immediately follows. Financially speaking, these two "seasons" are the most important to wedding venues so it's imperative you follow the steps in today's episode (and in Part 2, episode...

In today's episode, we mention Lindsay's course, Funding 101 . This course will help you walk into Investment Meetings confident and Prepared. 5 Video Lessons in the Course Walk you Through: - Running a Market Analysis  - Writing a Business Plan  - Showing up prepared to request funding - What to do once you've received funding  - Pricing Yourself for Profit Learn more about Funding 101 Here! Onto...

Grab our Wedding Venue Business Plan Template that has helped secure $11.4M in funding for venue owners. The List of 13 Things to Add to Your Venue Building Process that Vendors will Thank You For: 1. Vendor room 2. Storage area for gear 3. Adequate power 4. Natural light 5. Hospitable loading/unloading area 6. Photogenic space to display bouquets 7. Open cooler 8. Accessible kitchen drain 9. Ice...

Thank you for listening to another episode of The Venue Podcast. This episode is all about contracts and agreements for venues. You'll hear me reference my lawyer, Paige Hulse, quite a bit throughout. Paige's contracts are what I use to protect all of my businesses as well as my clients' businesses. Paige has an online template shop which is where you can purchase any or all of the contracts we me...

Grab our Wedding Venue Business Plan Template that has helped secure $11.4M in funding for venue owners. Are you the Right Type of Investor for your Venue Business? The Outline for Today's Episode: Two types of venue investors/owners - legacy and business Is one better than the other? Both types should enter into the business with the intent to sell Give examples of decisions that need to be made...

Welcome to The Venue Podcast, we're thrilled you're here! The Venue Podcast is co-hosted by Kinsey Roberts and Lindsay Lucas. Kinsey is a wedding venue owner in Colorado and host of the long-running podcast, She Creates Business a Podcast for Wedding Pros. Lindsay is a former wedding planner turned national venue consultant with almost 10 years of experience in the industry. In this episode, we sh...