The Urban Farmer Podcast

In this rewind episode, we're breaking down how farmer Curtis Stone increased his farm sales by 30% without adding land or changing crops—just by consistently sending weekly fresh sheets to his restaurant customers. We'll take a closer look at his email template, timing strategy, and follow-up system that transforms sporadic orders into predictable revenue.  Subscribe for more content on sustainab...

In this episode, we take a look at how urban farmer Curtis Stone scaled from $100 restaurant orders to $1,500 distributor deals—and why he almost lost everything when one customer disappeared overnight. In this rewind episode, we're looking at the exact three-phase framework (overflow, negotiate, diversify) that helped Curtis manage high-stakes distributor relationships while protecting his busine...

In this episode, Curtis talks about the simple weekly marketing tool that can transform any farm's restaurant sales: he reveals how his consistent fresh sheet system increased sales by over 30% while reducing time spent on marketing from hours to just 10 minutes per week. He shares the exact format, timing, and strategies that keep busy chefs ordering regularly, plus insider tips on pricing, inven...

In this episode, Diego talks about evidence-based strategies that helped one farmer go from 100-hour burnout weeks to a sustainable 20-hour work schedule. He breaks down the science of burnout recovery, including boundary-setting techniques, sleep optimization, and task prioritization methods that actually work. Remember: working yourself into the ground is NOT noble—it's preventable. If you're st...

Curtis Stone wasted $3,000 and three years on failed irrigation systems...when just one conversation with the right mentor could have prevented it all. In this episode, we talk about why investing in high-grade knowledge from active practitioners is the fastest way to avoid costly mistakes and accelerate your farming success. Diego breaks down Curtis's mentor strategy and shows you exactly how to...

In this rewind episode, we look into the critical mindset shift that separates thriving farmers from those who fail: thinking in frameworks instead of rigid recipes. Diego takes a closer look at how Curtis Stone transformed his operation from 100-hour burnout weeks into a profitable 10-20 hour workweek on just 1/3 acre by embracing adaptability over perfectionism. This practical approach will help...

Curtis Stone reveals how jazz improvisation principles can revolutionize your farming approach: learn why constraints actually boost creativity, how to build flexible frameworks that prevent burnout, and the crucial difference between following recipes versus understanding systems. Curtis and Diego also dive into mindset shifts that separate successful adaptive farmers from those who struggle when...

In this rewind episode, Curtis reveals how thinking like a spy on a reconnaissance mission helped him build a six-figure urban farm in one of the most competitive restaurant markets. We talk about the three-stage intelligence protocol for breaking into saturated markets, including free reconnaissance techniques you can do from your laptop before even planting a single seed.  Subscribe for more con...

In this rewind episode, learn why sometimes, it's worth saving one customer, especially when the lifetime value of that one customer can go up to $312,000. We take a look at how urban farmer Curtis Stone kept his restaurant clients for 6+ years, including how to handle product shortages, turn complaints into loyalty, and build relationships that make you irreplaceable.  Subscribe for more content...

In this rewind episode, we're taking a look at how Curtis Stone turned a potential $52,000 customer loss into a powerful business strategy by doing what most farmers won't: calling his competition. Diego unpacks the three-step system for building a supplier network that keeps your customers satisfied, creates reciprocal relationships with other farmers, and turns your biggest weakness—crop shortag...

A lot of new farmers fall into the trap of growing crops that they like without sparing a thought for whether or not other people like it, too...which is why many of them fail at crop selection that leads to expensive mistakes. In this rewind episode, we're taking a look at Curtis Stone's proven formula for testing crops profitably, plus Rob Kaiser's hard-earned lessons from going broke on Brussel...

In this rewind episode, we look back on how Curtis Stone overcame devastating burnout and a $150 paycheck after 100 hours of work to build an unstoppable farming business through the help of his community. We talk about the counterintuitive strategy of showing vulnerability, creating economic relationships with neighbors, and becoming the catalyst that transforms local connections into business su...

In this episode, Curtis Stone shares his strategy for maintaining long-term restaurant relationships even when he finds himself short on product. He also reveals some customer service secrets that have helped build 6+ year relationships with high-value restaurant clients and break into competitive restaurant markets.   Subscribe for more content on sustainable farming, market farming tips, and bus...

A sequel to the last Rewind episode, Diego breaks down why trying to save money on farming education could be the most expensive mistake you'll ever make. We look into Curtis Stone's brutal journey from burnout and tears to building a $75,000 farm, doubling down on how "free" trial-and-error learning actually costs over $25,000 in mistakes, lost time, and emotional trauma.  Subscribe for more cont...

In this rewind episode, we're taking a look at Rob Kaiser's strategy as he transitioned from a crushing six-figure corporate career to debt-free farming. Diego breaks down why it works: real numbers, realistic timelines, and a multi-stream income approach that 89% of successful farmers actually use. Get the debt freedom formula that could save you thousands in interest and set you up for long-term...

In this episode of The Urban Farmer, we shine the spotlight on Rob Kaiser, who walked away from a successful corporate career to pursue market farming...all while still working 50-60 hours a week at his day job. Rob shares the real challenges of transitioning to farming: from dealing with crop failures to finding what actually sells at market. The episode also talks about practical strategies on h...

In this Rewind episode, we're taking a look at the $500 tool that saved Curtis 95 hours in a single season and helped scale his operation 30% without adding any land or new crops. Diego breaks down the math behind tool investments that pay for themselves 3x over in year one, plus Curtis's proven 3-year equipment progression strategy that took him from $200 market days to a $75K farm business.  Sub...

Are you treating your farm like a hobby or a real business? In this episode, Curtis Stone drills down on the critical mindset shift that separates profitable farmers from those who struggle. He talks about why investing $500 in the right tool can save you 95 hours per season, how to value your time properly, and why being "cheap" with equipment actually costs you money. Building the solid foundati...

In this rewind episode, Diego breaks down the reason why most new farmers' CSA programs fail at launch. He digs into Curtis Stone's strategy on how years' worth of relationship- and reputation-building can help secure much-needed trust that eventually led his business to a successful $20-30K seasonal CSA program.   Subscribe for more content on sustainable farming, market farming tips, and busines...

In this episode, Curtis peels back the curtain on why most new farmers struggle with CSAs, what new farmers need to build up to have a successful CSA, and where to tap into to get their first CSA customers. Curtis also dives into farmer's market psychology techniques and the critical reputation-building strategies that separate successful farms from failures.  Subscribe for more content on sustain...

In this episode, we break down Curtis Stone's farming strategy that generates over $43,000 per equivalent acre using a high-rotation system that turns small plots into profit machines. Learn how his market garden beats traditional farms through data-driven methods, crop selection strategies, and solid efficiency systems while working just 30 hours per week. This isn't about growing more vegetables...

In this episode, Curtis shares how he transformed his overwhelming 80-hour work weeks into a manageable 20-hour schedule by successfully hiring and training farm employees. This episode reveals the three critical systems every farmer needs before hiring help, plus the mindset shift that separates successful farm owners from those who burn out.  Subscribe for more content on sustainable farming, ma...

In this rewind episode, Diego breaks down how Curtis Stone revolutionized his urban farm by growing three different crops in the same bed using advanced interplanting techniques – it's a sophisticated approach that transforms underutilized space into profitable production zones.  Subscribe for more content on sustainable farming, market farming tips, and business insights!    Get market farming to...

In this episode, Curtis schools us in on how he transformed his 80-hour burnout farm into a profitable 20-hour operation while boosting revenue. Learn how he utilizes interplanting, smart crop selection strategies, and efficiency hacks that eliminate unpaid work like weeding and maximize your return per square foot.  Subscribe for more content on sustainable farming, market farming tips, and busin...

Curtis Stone shares how he revolutionized his business by firing 80 customers and keeping just 10, resulting in a boosted income and dramatically less stress. This episode reveals the numbers behind CSA and restaurant sales, along with practical strategies for evaluating your market, choosing the right sales model for your personality and location, and building a sustainable farm business that wor...