Rob Balasabas

The Upload

Business EN ↓ 213 episodes

🎙 The Upload is your daily download of creator economy news, hosted by Rob Balasabas—creator business strategist and industry insider. Start your day with bite-sized updates, platform changes, and fresh insights to help you grow a sustainable creator business. Plus, weekend bonus episodes with interviews and deep dives. Subscribe and stay ahead in the business of content. The Upload Newsletter: https://balasabas.substack.comRob on LinkedIn: https://www.linkedin.com/in/robbalasabasRob on Instagram: https://www.instagram.com/rob.balasabasBusiness Inquiries: robert.balasabas@gmail.com

Author

Rob Balasabas

Category

Business

Podcast website

substack.com

Latest episode

Jul 10, 2026

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Episodes

The Good, The Bad, and The Ugly with Creator Sponsorships (Ep. 114) 19.07.2023

Rob spoke with Sean Scott from The Partnership Expert about Creator Sponsorships --- the good, the bad, and the ugly! [CONNECT WITH SEAN SCOTT] 🔗 https://www.linkedin.com/in/seanscottcreative/ 🔗 http://www.thepartnershipexpert.com/ [FREE GUIDE: The Art of Launching a Profitable Membership] 🔗 https://subscribepage.io/membershipguide [Visit our Sponsor: STREAMYARD] 🔗 streamyard, my go-to livestr...

Is Memberships for Me? (Ep. 113) 11.07.2023

Is the Membership Business Model for me and my content? What if my content isn't made for a membership? [CHECK OUT: What Do You Know? with Bekah Donovan] 🔗 https://open.spotify.com/show/2OaKZCoX2Y3vL45PLVm0Um?si=0ea19fb2fb0d47c7 [FREE GUIDE: The Art of Launching a Profitable Membership] 🔗 https://subscribepage.io/membershipguide [Visit our Sponsor: STREAMYARD] 🔗 streamyard, my go-to livestr...

What should you include in your Membership? (Ep. 112) 07.07.2023

Livestreams? On-Demand Content? Private Community? All of the above? [FREE GUIDE: The Art of Launching a Profitable Membership] 🔗 https://subscribepage.io/membershipguide [Visit our Sponsor: STREAMYARD] 🔗 streamyard, my go-to livestreaming platform: https://streamyard.com/?fpr=golive [Check our Rob's Merch] https://creatorcafe.myspreadshop.com [tools that I use] 🔗 uscreen, build your video-...

Answering Common MEMBERSHIP Questions (Ep. 111) 03.07.2023

[Timestamps/Chapters] 00:00 Welcome to Common Membership Questions Answered 02:26 What Should I Include in My Membership? 08:15 How do I know if My Content is Suitable for a Monthly Membership? 14:04 How Can I Differentiate my Membership from a Similar Membership in the Market? 24:54 Why Membership versus an Online Course? 35:16 How do I set a Competitive Price for My Membership? 40:26 What Platfo...

Monthly vs. Annual Memberships: Which Is Better? (Ep. 110) 30.06.2023

Should you charge a recurring fee every month or offer a full year subscription upfront? In this video, we dive deep into the impact on revenue, member retention, and community building. Uncover the hidden secrets and strategies behind these membership models to make an informed decision for your content creation business. Don't miss out on this valuable insight that can help you maximize your...

VidCon 2023 Recap with Andrew Kan (Ep. 109) 28.06.2023

[Connect with Andrew Kan] 🔗 Youtube - https://www.youtube.com/@AndrewK 🔗 Twitter - https://twitter.com/AndrewKanFilm 🔗 Discord Server - https://discord.com/invite/4kKxvYTaW4 [FREE GUIDE: The Art of Launching a Profitable Membership] 🔗 https://subscribepage.io/membershipguide [Visit our Sponsor: STREAMYARD] 🔗 streamyard, my go-to livestreaming platform: https://streamyard.com/?fpr=golive [Chec...

Should I Build A Community For My Membership Program? (Ep. 108) 27.06.2023

JohnGareyTV offers Classes for Pilates Reformer, Pilates Mat, Pilates Chair, and tons of other Pilates props. Videos are added weekly for a stream of workouts varied in length, equipment, and intensity. Visit https://www.johngareytv.com for more! [FREE GUIDE: The Art of Launching a Profitable Membership] 🔗 https://subscribepage.io/membershipguide [Visit our Sponsor: STREAMYARD] 🔗 streamyard, my...

How John Garey TV Built a Record-Breaking Pilates Empire (Ep. 107) 27.06.2023

JohnGareyTV offers Classes for Pilates Reformer, Pilates Mat, Pilates Chair, and tons of other Pilates props. Videos are added weekly for a stream of workouts varied in length, equipment, and intensity. Visit https://www.johngareytv.com for more! [FREE GUIDE: The Art of Launching a Profitable Membership] 🔗 https://subscribepage.io/membershipguide [Visit our Sponsor: STREAMYARD] 🔗 streamyard, my...

5 Things I Learned at the Convertkit Conference 🇺🇸 PART TWO (Ep. 106) 21.06.2023

[FREE GUIDE: The Art of Launching a Profitable Membership] 🔗 https://subscribepage.io/membershipguide [Visit our Sponsor: STREAMYARD] 🔗 streamyard, my go-to livestreaming platform: https://streamyard.com/?fpr=golive [Check our Rob's Merch] https://creatorcafe.myspreadshop.com [tools that I use] 🔗 uscreen, build your video-based membership: https://www.uscreen.tv/ 🔗 superhuman, this will sa...

Attending Convertkit’s Conference in Boise, Idaho 🇺🇸 PART ONE (Ep. 105) 08.06.2023

Let’s talk about your creator business. [Visit our Sponsor: STREAMYARD]🔗 streamyard, my go-to livestreaming platform: https://streamyard.com/?fpr=golive [Subscribe to Rob's Newsletter] https://balasabas.substack.com [Check our Rob's Merch] https://creatorcafe.myspreadshop.com [tools that I use] 🔗 uscreen, build your video-based membership: https://www.uscreen.tv/ 🔗 superhuman, this will...

Good creator-led communities, Rise of AI 🤖, still in Austin 🇺🇸 (Ep. 104) 01.06.2023

Let’s talk about your creator business. [Visit our Sponsor: STREAMYARD] 🔗 streamyard, my go-to livestreaming platform: https://streamyard.com/?fpr=golive [Subscribe to Rob's Newsletter] https://balasabas.substack.com [Check our Rob's Merch] https://creatorcafe.myspreadshop.com [tools that I use] 🔗 uscreen, build your video-based membership: https://www.uscreen.tv/ 🔗 superhuman, this will save y...

Who’s handling your creator business? (Ep. 103) 31.05.2023

Let’s talk about your creator business. [Visit our Sponsor: STREAMYARD] 🔗 streamyard, my go-to livestreaming platform: https://streamyard.com/?fpr=golive [Subscribe to Rob's Newsletter] https://balasabas.substack.com [Check our Rob's Merch] https://creatorcafe.myspreadshop.com [tools that I use] 🔗 uscreen, build your video-based membership: https://www.uscreen.tv/ 🔗 superhuman, this will save y...

Building Software to Create more Brand Deals, with Jen Phan (Ep. 102) 28.05.2023

Welcome to another exciting episode of Coffee with Creators! In this installment, your host Rob Balasabas engages in a captivating conversation with none other than Jennifer Phan, the brilliant Co-Founder of Passionfroot. Together, they delve into the fascinating world of content creation and its lucrative potential. Jennifer takes us on a journey as she shares insights into the groundbreaking sof...

1 Million Views, Courses vs Memberships, and Adsense Dropping! (Ep. 101) 26.05.2023

In this episode of the Podcast, we're talking about some fun celebrations and news around my channel and community, courses vs memberships, and some recent news around adsense. Thanks for tuning in and please don't forget to like, comment, and subscribe! [Visit our Sponsor: STREAMYARD] 🔗 streamyard, my go-to livestreaming platform: https://streamyard.com/?fpr=golive [Subscribe to Rob'...

Gatekeepers have less power, with Eric Wei, Founder of Karat (Ep. 100) 23.05.2023

Join us for an insightful episode as I sit down with Eric Wei, the Co-Founder of Karat Financial. Karat Financial is a pioneering platform that offers tailored financing solutions, rewards, and support to creators, enabling them to access and save more money as they navigate their growth journeys. Eric, alongside his co-founder Will Kim, who brings a wealth of financial expertise from Goldman Sach...

Building Multiple Revenue Streams with James Hicks (Ep. 99) 18.05.2023

Join us for an engaging episode of Coffee with Creators, where I sit down with the incredible James Hicks to discuss the art of building multiple revenue streams as a content creator. James, a true legend in the field, has mastered the art of generating income through various channels such as affiliate marketing, merchandise sales, brand partnerships, sponsorships, coaching, consulting, and much m...

Building a Mentorship Software for Creators with @creatorpad (Ep. 98) 16.05.2023

In today's conversation, we dive deep into the remarkable journey of Luke Himmelsbach & Dylan Wilczkowiak, the Co-Founders of CreatorPad. Join us as we explore their inspiring tale of building a mentorship platform from the ground up, defying the odds with minimal capital and without relying on traditional market investors. CreatorPad is a game-changing platform that grants you access to p...

Leave me a Voice Message ☎️ (Ep. 97) 12.05.2023

Go here and click “Send voice message” - https://anchor.fm/robbalasabas

SHINY OBJECT SYNDROME: Not everything that glitters is gold (Ep. 96) 10.05.2023

In this episode, we discuss the importance of focus and filtering out distractions to achieve our goals. We explore the dangers of being lured in by shiny objects that glitter, and how to stay on track by asking ourselves one important question. Tune in for some thought-provoking insights and practical tips. [Visit our Sponsor: STREAMYARD] 🔗 streamyard, my go-to livestreaming platform: https://st...

MAY IS MENTAL HEALTH AWARENESS MONTH (Ep. 95) 09.05.2023

This episode is dedicated to Mental Health Awareness Month! This May, we're highlighting the importance of taking care of your mental health by emphasizing the three key pillars of rest, community, and automation/software. We'll be discussing how you can implement these pillars into your daily routine to improve your mental health and wellbeing. Plus, we'll be exploring the benefits of...

Interview with Peter Yang at OverSubscribe (Ep. 94) 05.05.2023

In this episode, I spoke with Peter Yang, Co-Founder of OverSubscribe. OverSubscribe helps creators level up— through investment from fans and mentoring from experts - visit them at https://www.oversubscribe.co. [tools that I use] 🔗 uscreen, build your video-based membership: https://www.uscreen.tv/ 🔗 adobe express, design awesome graphics: https://prf.hn/l/XvPmWVQ 🔗 streamyard, my go-to livest...

Interview with Franz-Josef Schrepf @ Streamyard/Hopin (Ep. 93) 04.05.2023

Join us on this episode of our podcast as we sit down with Franz-Josef Schrepf, the Head of Strategic Partnerships of Streamyard and Sessions. Franz is also part of the leadership team at Hopin, the virtual event platform that recently acquired Streamyard. We'll delve into the world of live streaming and virtual events, discussing the impact of COVID-19 on the industry and how Streamyard has a...

Celebrating AAPI Heritage Month (Ep. 92) 03.05.2023

May is Asian American and Pacific Islander (AAPI) Heritage Month, so I'm taking some time to honor and celebrate the stories, accomplishments, and experiences of the AAPI community. [tools that I use] 🔗 uscreen, build your video-based membership: https://www.uscreen.tv/ 🔗 adobe express, design awesome graphics: https://prf.hn/l/XvPmWVQ 🔗 streamyard, my go-to livestreaming platform: https://...

The 4 Tiers of Partnerships (Ep. 91) 28.04.2023

In this episode, we explore the four tiers of partnerships in the creator economy, from brand and co-marketing partnerships to business alliance and strategic partnerships. We discuss the benefits and drawbacks of each type of partnership and provide examples of successful partnerships in the creator economy. Whether you're a content creator or a creator economy professional, this episode will...

What I learned at The Information's #CreatorSummit in Los Angeles last week (Ep. 90) 25.04.2023

What I learned at The Information's #CreatorSummit in Los Angeles last week (Ep. 90) I was in LA last week for The Information's #CreatorSummit, where I met + spoke with so many Creator Economy Industry leaders. I went through all my notes in this podcast episode, and shared some of my learnings and other tidbits with you. Also, I have a question for you in the first few minutes that I&#39...

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