Rob Balasabas

The Upload

Business EN ↓ 213 episodes

🎙 The Upload is your daily download of creator economy news, hosted by Rob Balasabas—creator business strategist and industry insider. Start your day with bite-sized updates, platform changes, and fresh insights to help you grow a sustainable creator business. Plus, weekend bonus episodes with interviews and deep dives. Subscribe and stay ahead in the business of content. The Upload Newsletter: https://balasabas.substack.comRob on LinkedIn: https://www.linkedin.com/in/robbalasabasRob on Instagram: https://www.instagram.com/rob.balasabasBusiness Inquiries: robert.balasabas@gmail.com

Author

Rob Balasabas

Category

Business

Podcast website

substack.com

Latest episode

Jul 10, 2026

Where to listen?

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Episodes

Why Some Creators Charge $99/Month - and why their fans pay it! 29.07.2025

It’s a stacked episode—press play and just into it! Subscribe to The Upload Newsletter + https://balasabas.substack.com Thank you to our partners: + Ecamm http://ecamm.balasabas.live + Opus Clip https://www.opus.pro/?via=rob + Streamyard https://streamyard.com/?fpr=golive + Uscreen https://www.uscreen.tv Connect with me on LinkedIn + https://www.linkedin.com/in/robbalasabas Follow me on Instagram...

How to Know When It’s Time to Monetize Your Audience 25.07.2025

It’s a stacked episode—press play and just into it! Subscribe to The Upload Newsletter + https://balasabas.substack.com Thank you to our partners: + Ecamm http://ecamm.balasabas.live + Opus Clip https://www.opus.pro/?via=rob + Streamyard https://streamyard.com/?fpr=golive + Uscreen https://www.uscreen.tv Connect with me on LinkedIn + https://www.linkedin.com/in/robbalasabas Follow me on Instagram...

Turn Course Buyers into Monthly Members 24.07.2025

It’s a stacked episode—press play and just into it! Subscribe to The Upload Newsletter + https://balasabas.substack.com Thank you to our partners: + Ecamm http://ecamm.balasabas.live + Opus Clip https://www.opus.pro/?via=rob + Streamyard https://streamyard.com/?fpr=golive + Uscreen https://www.uscreen.tv Connect with me on LinkedIn + https://www.linkedin.com/in/robbalasabas Follow me on Instagram...

The Creator Economy is Growing Up: VidCon, Apple, Instagram & Lowe’s Moves 14.06.2025

It’s a stacked episode—press play and just into it! Subscribe to The Upload Newsletter + https://balasabas.substack.com Thank you to our partners: + Ecamm http://ecamm.balasabas.live + Opus Clip https://www.opus.pro/?via=rob + Streamyard https://streamyard.com/?fpr=golive + Uscreen https://www.uscreen.tv Connect with me on LinkedIn + https://www.linkedin.com/in/robbalasabas Follow me on Instagram...

Outdoor Boys Quit at 15M Subs. Why Now? 26.05.2025

One of YouTube’s most beloved outdoor creators just walked away from 15 million subscribers — but the story isn’t as simple as it sounds. In this episode of The Upload , we dive into why Luke Nichols, creator of Outdoor Boys , is quitting YouTube to protect his kids
 and why his next move might surprise you. Plus, we’re talking Kai Cenat’s ambitious (and possibly final?) Streamer University, Joe R...

She Turned 70K Followers Into a Thriving Online Business — Austin Maddox on Building ‘Flow with Austin' 25.05.2025

Austin Maddox has over 70K followers across Instagram and TikTok, a thriving online membership called Flow with Austin, and brand deals with major names like Aritzia. Subscribe to The Upload Newsletter + https://balasabas.substack.com Thank you to our partners: + Ecamm http://ecamm.balasabas.live + Opus Clip https://www.opus.pro/?via=rob + Streamyard https://streamyard.com/?fpr=golive + Uscreen ht...

3 Revenue Streams Every Video Creator Should Know 23.05.2025

If you’ve ever wondered “How do I actually make money from this content thing?” —this episode is for you. I’m sharing the exact framework creators use to monetize smarter (without chasing the algorithm). It’s short, packed with practical tips, and includes a free invite for a coaching session with me. Subscribe to The Upload Newsletter + https://balasabas.substack.com Thank you to our partners: +...

The Sidemen Just Lanched a VC Firm (and what it means for you) 21.05.2025

The Sidemen just launched their own venture capital fund — UPSIDE VC — and it’s a massive move for the creator economy. In this episode, we break down what this means not just for the Sidemen, but for you as a creator, entrepreneur, or brand in the space. Subscribe to The Upload Newsletter + https://balasabas.substack.com Thank you to our partners: + Opus Clip https://www.opus.pro/?via=rob + Strea...

Meta’s New Edits App, Bluesky’s Blue Checks, and Roblox Goes Global 28.04.2025

In today’s episode of The Upload , we’re diving into three of the biggest headlines in the creator world: - Meta just launched Edits , a standalone video app built specifically for creators — not just Instagram users - Bluesky is rolling out a new blue check verification system with a unique twist you won’t find on X. - And Roblox is giving creators more control with regional pricing for global mo...

OpenAI’s Social Network, TikTok Footnotes & MrBeast + Sidemen TV Takeover 24.04.2025

In today’s episode of The Upload , we’re diving into three of the biggest headlines in the creator world: - OpenAI might be building a ChatGPT-powered social network (yep, seriously). - TikTok rolls out Footnotes , its version of Community Notes—but is it a fix or a Band-Aid? - And MrBeast, Sidemen, and other creators are making major moves from YouTube to big-budget streaming TV . Subscribe to Th...

🚀 New Name, New Vibe — Welcome to The Upload 23.04.2025

Coffee with Content Creators is now The Upload ! In this kickoff ep, I’m sharing why the name change, what to expect, and how this daily pod will keep you in the loop on all things creator economy. Let’s go! đŸŽ™ïžđŸ’„ Subscribe to The Upload Newsletter + https://balasabas.substack.com Thank you to our partners: + Opus Clip https://www.opus.pro/?via=rob + Streamyard https://streamyard.com/?fpr=golive +...

KEENYA KELLY (Short Form Video Expert) 18.04.2025

+ Get the FREE "Creator Business Success Map" https://open.substack.com/pub/balasabas/p/the-creator-success-map Connect with our Guest: Keenya Kelly + Website https://www.keenyakelly.com + Instagram https://www.instagram.com/keenyakelly + TikTok https://www.tiktok.com/@keenyakelly Thank you to our partners: + Opus Clip https://www.opus.pro/?via=rob + Streamyard https://streamyard.com/?fp...

LIZ KOHLER BROWN (Surface Designer and Letterer) 15.04.2025

+ Get the FREE "Creator Business Success Map" https://open.substack.com/pub/balasabas/p/the-creator-success-map Connect with our Guest: Liz Kohler Brown + Website https://www.lizkohlerbrown.com + Instagram https://www.instagram.com/lizkohlerbrown Thank you to our partners: + Opus Clip https://www.opus.pro/?via=rob + Streamyard https://streamyard.com/?fpr=golive + VidPros https://app.vidpros.io/r/M...

JAMES HICKS (Technologist and Founder) 13.04.2025

+ Get the FREE "Creator Business Success Map" https://open.substack.com/pub/balasabas/p/the-creator-success-map Connect with our Guest: James Hicks + LinkedIn https://www.linkedin.com/in/jhicks + Instagram https://www.instagram.com/jhicks Thank you to our partners: + Opus Clip https://www.opus.pro/?via=rob + Streamyard https://streamyard.com/?fpr=golive + VidPros https://app.vidpros.io/r...

VICTORIA TAYLOR (Head of Content, Visme) 25.02.2025

+ Get the FREE "Creator Business Success Map" https://open.substack.com/pub/balasabas/p/the-creator-success-map Connect with our Guest: Victoria Taylor + LinkedIn https://www.linkedin.com/in/victoria-alana-taylor/ Thank you to our partners: + Opus Clip https://www.opus.pro/?via=rob + Streamyard https://streamyard.com/?fpr=golive + VidPros https://app.vidpros.io/r/MYOLL6 + Subscribe to my...

What's Your Creator Success Stage? 03.01.2025

+ Get the FREE "Creator Business Success Map" https://open.substack.com/pub/balasabas/p/the-creator-success-map + Chapters 00:00 Introduction 02:34 Go to the Creator Success Map (link in description) 06:10 Stage 1 of Creator Success 11:09 Stage 2 of Creator Success 14:27 Stage 3 of Creator Success 16:51 Stage 4 of Creator Success 21:09 Stage 5 of Creator Success Thank you to our partners: + Opus C...

Create a Content Business that Doesn't Rely on Ads 31.12.2024

Thank you to our partners: + Opus Clip https://www.opus.pro/?via=rob + Streamyard https://streamyard.com/?fpr=golive + VidPros https://app.vidpros.io/r/MYOLL6 + Subscribe to my Weekly Newsletter https://balasabas.substack.com + Tools that I use 🔗 vidpros, best video editing service: https://www.uscreen.tv/ 🔗 uscreen, build your video-based membership: https://www.uscreen.tv/ 🔗 superhuman, this...

How Creators Can Scale Smarter: Insights from Monica Khan -- Ep. 172 24.11.2024

Thank you to our partners: + Opus Clip https://www.opus.pro/?via=rob + Streamyard https://streamyard.com/?fpr=golive + VidPros https://app.vidpros.io/r/MYOLL6 + Subscribe to my Weekly Newsletter https://rbalasabas.ck.page + Tools that I use 🔗 vidpros, best video editing service: https://www.uscreen.tv/ 🔗 uscreen, build your video-based membership: https://www.uscreen.tv/ 🔗 superhuman, this will...

How I started working in tech -- Ep. 171 20.11.2024

Thank you to our partners: + Opus Clip https://www.opus.pro/?via=rob + Streamyard https://streamyard.com/?fpr=golive + VidPros https://app.vidpros.io/r/MYOLL6 + Subscribe to my Weekly Newsletter https://rbalasabas.ck.page + Tools that I use 🔗 vidpros, best video editing service: https://www.uscreen.tv/ 🔗 uscreen, build your video-based membership: https://www.uscreen.tv/ 🔗 superhuman, this will...

Focus vs. Diversify -- Ep. 170 02.11.2024

Thank you to our partners: + Opus Clip https://www.opus.pro/?via=rob + Streamyard https://streamyard.com/?fpr=golive + VidPros https://app.vidpros.io/r/MYOLL6 + Subscribe to my Weekly Newsletter https://rbalasabas.ck.page + Tools that I use 🔗 vidpros, best video editing service: https://www.uscreen.tv/ 🔗 uscreen, build your video-based membership: https://www.uscreen.tv/ 🔗 superhuman, this will...

Recurring Revenue Streams -- Ep. 169 31.10.2024

Thank you to our partners: + Opus Clip https://www.opus.pro/?via=rob + Streamyard https://streamyard.com/?fpr=golive + VidPros https://app.vidpros.io/r/MYOLL6 + Subscribe to my Weekly Newsletter https://rbalasabas.ck.page + Tools that I use 🔗 vidpros, best video editing service: https://www.uscreen.tv/ 🔗 uscreen, build your video-based membership: https://www.uscreen.tv/ 🔗 superhuman, this will...

Hidden Revenue Streams -- Ep. 168 29.10.2024

Thank you to our partners: + Opus Clip https://www.opus.pro/?via=rob + Streamyard https://streamyard.com/?fpr=golive + VidPros https://app.vidpros.io/r/MYOLL6 + Subscribe to my Weekly Newsletter https://rbalasabas.ck.page + Tools that I use 🔗 vidpros, best video editing service: https://www.uscreen.tv/ 🔗 uscreen, build your video-based membership: https://www.uscreen.tv/ 🔗 superhuman, this will...

Networking Hacks -- Ep. 167 03.10.2024

We’d love to hear your thoughts! Please take a moment to fill out our survey and share your input on the Creator Dads community we're building: ⁠h thanksttps://forms.gle/pZ19cD2Ef1mYbSTV8⁠ + Opus Clip https://www.opus.pro/?via=rob + Streamyard https://streamyard.com/?fpr=golive + VidPros https://app.vidpros.io/r/MYOLL6 + Subscribe to my Weekly Newsletterhttps://rbalasabas.ck.page + Tools that I us...

Creator Dads Club -- Ep. 166 02.10.2024

We’d love to hear your thoughts! Please take a moment to fill out our survey and share your input on the Creator Dads community we're building: h thanksttps://forms.gle/pZ19cD2Ef1mYbSTV8 + Opus Clip https://www.opus.pro/?via=rob + Streamyard https://streamyard.com/?fpr=golive + VidPros https://app.vidpros.io/r/MYOLL6 + Subscribe to my Weekly Newsletterhttps://rbalasabas.ck.page + Tools that I use...

6 Figure Solo Creator – Ep. 165 19.09.2024

Fill out this form with any questions you have for me, and I'll answer them in a future podcast episode. You're welcome to ask any questions about work, career, creator journey, strategies, and even family/dad/married life! https://forms.gle/5kjWrDkgKGg6b3Us5 + Opus Clip https://www.opus.pro/?via=rob + Streamyard https://streamyard.com/?fpr=golive + VidPros https://app.vidpros.io/r/MYOLL6...

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