The Unstoppable Eventrepreneur™

Lead generation takes a personal twist in the second installment of our two-part series on this vital topic. If you haven't listened to part 1 yet, be sure to catch up for the full picture. In this episode, May zeroes in on the importance of customizing lead generation strategies to fit individual needs and situations. She identifies three key factors to consider: available time, resources, and pe...

The cornerstone of any thriving event planning business is effective lead generation. In the first installment of a two-part series, master event planner and business coach, May Silvers, focuses on three fundamental strategies for generating leads: the power of referrals, the potential in reactivation, and the advantage of renewal.  May explains that referral marketing involves building strong rel...

Are you tired of juggling multiple tabs, emails, and messages while planning events? Meet Planning Diva, an all-in-one event planning and design software designed to streamline your workflow, boost your efficiency and improve communication internally, with vendors and with clients.  In this episode of the Unstoppable Eventrepreneur Podcast, Jenny Maxwell shares her journey from event planner and d...

What you do when you are onsite and after the event is all about being prepared, managing on-site challenges, and gathering and analyzing many types of feedback. These are the cornerstones of post-event success and the focus of part 3 of our 3-part series about running a successful, profitable ticketed in-person event. May Silvers, master event planner and business coach, shares her crucial tips i...

Ticket pricing, ticket sales strategy and sponsorship sales: these 3 areas of focus are key to running a successful, profitable ticketed in-person event. In this episode, which is part 2 of the 3-part series, May Silvers explains concepts you must learn in these areas. If you haven't yet, be sure to catch up with part 1 which covers defining the objective of your event and avoiding common mistakes...

"Planning a ticketed in-person event? Avoid these common mistakes!" In this episode of the Unstoppable Eventrepreneur Podcast, May Yeo Silvers, an experienced event planner, shares valuable insights on the key considerations when hosting a ticketed in-person event. May announces an exciting three-part series on planning and hosting ticketed in-person events. She shares that each episode will cover...

"If you think that it's easier or the grass is greener when you start your own business compared to doing your day job, you are absolutely wrong," says May Silvers. Sick and tired of your 9-5 and dreaming of starting a business? Before you take that leap and leave your day job, you must listen to the sage advice offered in this eye-opening episode. May Silvers shares a very honest reality check fo...

Everyone starts on an equal footing when it comes to sales; it's not an inborn talent but a skill you can develop. And given the frequency with which event planners cite sales as a challenge in their business, there's no time like the present to master this craft. May says that if selling feels uncomfortable to you, it's probably tied to how you feel about being sold to. She identifies common issu...

“If you’re not proud of your work, then why are you showing your work?” May asks on this solo episode of The Unstoppable Eventrepreneur. Using real-life examples from a recent chat on social media, May notes how many business owners post pictures of events that they’re not particularly confident in, or which depict events for which they had to compromise their vision to suit the client. May unders...

Feeling stuck? May Yeo Silvers provides practical advice, or fast “hacks”, to boost your personal and professional success. Drawing from a recent conversation with a savvy business associate, May shares the 4 big takeaways she learned that can help you shift your results.   First, she emphasizes the critical link between physical health, mental clarity and business success, stressing diet, exercis...

Should you be charging a consultation fee? In today's episode, the question of whether to charge a consultation fee is explored by host May Yeo Silvers. This topic can be quite divisive in the business world, with some advocating for fees and others against it. May firmly stands on the side of not charging for discovery calls, BUT charge for consultations, which most people often confuse the two....

In today's episode, we're diving into a surprising topic: how staying active and getting physically fit can actually boost your business success. Host May Yeo Silvers suggests that the way you handle personal challenges can be a sneak peek into how you tackle business obstacles.    May shares a personal story from her past to highlight the concept of mental toughness. She recalls a not-so-great mo...

Do you know the main reason why you’re being ghosted by clients? According to host May Yeo Silvers it has to do with “hidden” numbers.  So in today’s episode, she dives into into the challenges posed by hidden budgets, explores their significance in aligning expectations, and emphasizes the need for genuine conversations.    Clients are like poker players- they keep their money close to their ches...

Many entrepreneurs make the mistake of thinking they need to be good at everything in order to be successful. But in many cases, mastering one thing is the key to unlocking that millionaire success. In today’s episode, host May Yeo Silvers takes a deep dive into the extraordinary saga of Chick-fil-A, a renowned fast-food establishment celebrated for its commitment to a singular product category: c...

In today's discussion, host May Yeo Silvers takes us on a journey to challenge a prevailing misconception: the belief that sheer skill is the ultimate key to unlocking profits in our events businesses. While undeniably crucial, possessing skills in event planning, design, and decoration isn't a one-way ticket to success when you're at the helm of your events venture. May Yeo Silvers adeptly articu...

Have you really sat down and taken the time to figure out your sales numbers? If not, you are doing yourself a disservice and may even find yourself having to go back to working a corporate job. Today, host May Yeo Silvers shares real life examples as case studies of entrepreneurs who have had to go back to corporate in spite of their business looking like they were doing well.    When business is...

Are you really giving your business your all? It’s one thing to go through the motions, but it’s another to be fully present and put your heart into everything that you do for your business. Today, host May shares the importance of self-awareness and the ability to self audit in order to really be sure you are going all in for your business’ success.    In order for your business to grow, you must...

No matter what stage of business ownership you are in, you need to have a business plan that you can actually follow. If you are unfamiliar with what makes having a business plan so vital for your success, this is the episode for you. Today, host May explains what a business plan is, why you need one, and how to create one that is simple and that can evolve, change, and grow alongside your busines...

It is finally time to bust the biggest myth of all when it comes to starting your event planning business. If you’ve been told that in order to be an event planner you need to purchase your own inventory, listen up, because May is here to explain why this could not be further from the truth. In fact, if you do decide to invest in your own inventory, you could actually be limiting your business gro...

If you are an event planner or designer who wants to build a sustainable business both in terms of profit AND freedom based lifestyle, you CANNOT be personally handling every manual task at each event. Instead, envision yourself as the CEO or boss lady, overseeing a team of talented individuals who specialize in different aspects of your craft. By delegating tasks and trusting others, you can scal...

Are you planning to be a solopreneur or is your goal to eventually hire a team of employees? Depending on your business goals and desired income, you may benefit from not having to do everything yourself. It is very difficult to scale your business when you are doing everything on your own. In today’s episode, host May Yeo Silvers shares her tips for determining how to budget your business finance...

Do you dream of planning beautiful destination weddings all across the globe for your clients? Destination wedding planning is a whole different beast from planning local events. It requires someone who can stay calm no matter what challenges pop up. For a confident, authentic and honest salesperson, destination weddings provide incredible opportunities to upsell and earn more money. In today’s ep...

When you think of retirement, what does it look like to you? Retirement does not have to mean that you do nothing or even require you to fully leave your business behind. There are many steps you can take to set up your business in a way that enables you to step back from the day to day activities and retire early. Whether you plan to retire or not, these steps will help your business to run more...

When you go on vacation, do you shut down your business? As a business owner, you cannot afford for business to stop just because you stop. Assuming this is your main source of income, you will need to plan accordingly ahead of time so that essential business tasks are still getting done even while you are away from work. In today’s episode, host May Yeo Silvers explains the importance of doing yo...

Have you been taught by sales professionals that you should always go into a sale assuming that it is a done deal? While assuming the sales is an important piece of a sales strategy, it is not the complete equation. In today’s episode, host May Yeo Silvers discusses the other 50% of the equation for forming a successful sales strategy.    Building up your confidence is a big part of being successf...