Gerhard Molin

The Unreasonable Art of Living

Business EN ↓ 105 episodes

A raw, ongoing documentation of the unreasonable art of living: thoughts, failures, experiments, and real conversations about staying original in an age of automation. Plus, my co-founder Justin and I are building Eleven Dunbar in public, and dark chocolate reviews are taken way too seriously. www.howtounreasonable.com

Author

Gerhard Molin

Category

Business

Podcast website

www.howtounreasonable.com

Latest episode

Jul 7, 2026

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Episodes

#80 - Trapped in Honey: when life is good but you’re not alive 13.01.2026

You can listen to this episode on Spotify , and Apple Podcasts . I’m back! Hope you had a good transition into 2026 - I surely did : ) Have you ever looked back at a year and felt… nothing? Everything was fine on paper: work, health, stability…but somehow the year feels like a blur. In this episode, I explore a concept I couldn’t quite name until now: being trapped in honey. Life is comfortable, s...

#79 - Surrender is not letting go of desire (xmas special) 23.12.2025

You can listen to this episode on Spotify , and Apple Podcasts . A year-end reflection on surrender, control, and what it means to want something from life without trying to force it. In this Christmas special, I reflect on 2025; what I’m leaving behind, what I’m taking with me, and what I hope to grow into next year. We talk spirituality without bypassing responsibility, the tension between surre...

#78 - Substack was my escape… until it became social media 16.12.2025

You can listen to this episode on Spotify , and Apple Podcasts . A small rant about attention, algorithms, and why “community” keeps getting eaten by growth. Then I try to recover with chocolate with a new dark chocolate review : HU Vanilla Crunch 70%. Are you also craving quieter corners of the internet again? The UAL dark chocolate ranking so far: * J.D. Gross 85% Mild * Lindt 85% Extra Dark * L...

#77 - Stuck in efficiency mode? This is your permission to get weird, silly & creative again. 09.12.2025

You can listen to this episode on Spotify , and Apple Podcasts . In this episode I just landed back from Miami and unpack two wild, nourishing weeks inside a “Pixar for the soul” cave of creativity. I share John Cleese’s idea of open vs. closed mode, the five ingredients that make real originality possible (space, time, time again, confidence, humor), and why we need playful, weird containers wher...

#76 - Co-founder bootcamp in Miami & a dark chocolate review 02.12.2025

This week is just a short little update from Miami, where my co-founder and I are having a kick-off bootcamp for our new startup. And you will get a dark chocolate review for Ghirardelli 86% Intense Dark. Apologies for the shitty quality, I recorded this episode from my MacBook using my AirPods. The UAL dark chocolate ranking so far: * J.D. Gross 85% Mild * Lindt 85% Extra Dark * Lindt 90% Mild *...

#75 - THIS is quietly making your life worse and unoriginal 25.11.2025

You can listen to this episode on Spotify , and Apple Podcasts . In this episode, I talk about the subtle way THIS makes your life feel worse and your thinking less original, and how THIS quietly contributes to the slow death of reading, and what you lose when you stop immersing yourself in books. And I review TWO new dark chocolates: * J.D. Gross 85% Mild * Vivani 71% Dark Chocolate Listen to fin...

#74 - I ate dark chocolate for breakfast and uncovered a bigger truth 18.11.2025

You can listen to this episode on Spotify , and Apple Podcasts . I made the unreasonable decision to eat dark chocolate for breakfast and do a proper dark chocolate review. I also share how I think people will come together online in the future, and why we’re moving toward micro-networks curated by humans instead of algorithms. Dark chocolate ranking: * Lindt 85% Rich Dark * Lindt 90% Mild “Edelbi...

#73 - This book will change the way you think about money 11.11.2025

You can listen to this episode on Spotify , and Apple Podcasts . In this episode, I unpack how I reshaped my relationship with money over the last 5–6 years, from shame, dependence, and hype-investing to seeing money as a tool for freedom, time, and peace of mind . I share the simplest habit you can start today to grow your wealth long-term, why your saving rate matters more than your income, and...

#72 - People > Ideas: What Oppenheimer and Pixar taught me 04.11.2025

I finished a really cool book called “The General and the Genius: Groves and Oppenheimer – The Unlikely Partnership that Built the Atom Bomb” and was fascinated by the partnership between General Groves and Dr. Oppenheimer. There are so many valuable lessons in it about management, hiring, and choosing the right kind of people for the right kind of job. Last week, I also reflected a lot on the con...

#71 - Don’t worry about AI, worry about becoming typical 28.10.2025

I’m rebooting The Unreasonable Art of Living for the next six weeks, and I’m genuinely excited about it. Expect (again) a new episode every week, plus the occasional long-form reflection on Substack. This week: why you shouldn’t be worried about AI , and why I believe it will actually help us rediscover what makes us human. AI will keep getting better at rational, predictable work. Our job is to d...

#70 - closing lumii, thank you for the ride <3 21.10.2025

Like everything in life, there’s a beginning, a middle, and an end. After over two years working on my lumii, the time has come to close this chapter. This was not an easy episode to record, but I felt my lumii and all the people who walked with us deserved a final honoring of this incredible journey. Whether you were an early customer, tester, newsletter reader, or simply someone who believed in...

#69 - I feel therefore I am 02.10.2025

Ok, back from New York. And today I want to share why New York is not the city that never sleeps (believe me, she gets a good night’s sleep). I’ve been thinking about bringing the podcast back on a weekly basis, because honestly, some of my fondest memories are just sitting here and sharing something with you. So if you’re still here listening… wow. Thank you. You’re amazing. This week I want to l...

#68 - Beliefs that keep you small 15.09.2025

Limiting beliefs are cunning - they often hide in plain sight. They quietly shape how you see the world, and who you believe you are (or aren’t). The environments you step into, and the people you surround yourself with, play a big role in creating and reinforcing these beliefs. So let me ask you: what limiting beliefs are holding you back right now? - GM Get full access to The Unreasonable Art of...

#67 - Made with Love for Humanity 06.08.2025

“There’s lots of ways to be, as a person. And some people express their deep appreciation in different ways. But one of the ways that I believe people express their appreciation to the rest of humanity is to make something wonderful and put it out there. And you never meet the people. You never shake their hands. You never hear their story or tell yours. But somehow, in the act of making something...

#66 - A decision making method that changed my life and inspired my business 15.07.2025

Have you ever found yourself in an endless loop, trying to decide what to do when it comes to a big life decision? Do you feel like you're not in control of your life? Or do you wish you knew how to make authentic decisions with confidence? These kinds of decisions rarely have a clear answer; take courage, confidence, and the right kind of methods to tap into your body wisdom. Today, I will share...

#65 - Why your ‘reasonable life’ might be killing your joy. 08.07.2025

”I’ve seen too many people shrink their lives into something that no longer fits, if it ever did. They're haunted by dreams they shelved for the sake of being taken seriously. Being realistic. What a waste. We weren’t meant to be reasonable. The world tries to sedate you with schedules and mortgage rates, with efficiency goals and parking validations. It will ask you to trade your purpose for some...

#64 - Finding your mountain to climb 15.04.2025

realising that thus far, it was the search for our mountain.a mountain that is ambitious enough and worthy of climbing.a high enough to build a beacon of light at the top.feeling the relief of finding this mountain after years of searching.the humbleness for the journey ahead.the patience to reach the top.the understanding of the many learnings that await.the readiness to endure many failed attemp...

#63 - Without the Rope: Transforming Fear and Anger In 2025 07.01.2025

Today, I’m sharing reflections on the last few days—days filled with the wild fire of anger, frustration, and the kind of raw emotions that leave you reeling and searching for clarity. Inspired by The Dark Knight Rises , I’ll explore how fear, much like Bruce Wayne’s climb “ without the rope ,” can drive us to create, focus, and push forward. On a sweeter note, I also talk about my newfound obsess...

#62 - Tapping into the wisdom of your emotions is probably the most important thing you will ever do in your life 31.12.2024

I’m BACK with a hot episode before this crazy year comes to an end! :) I told you I wasn’t gone—this is The Unreasonable Art of Living podcast, after all. Today, I’m sharing my experience in Silicon Valley. It was truly life-changing, and I’ll be talking about why unlocking or tapping into the wisdom of your emotions might just be the MOST IMPORTANT thing you will ever do in your life. If you’re i...

#61 - Intuition vs fantasy, and why you should care about AI more than ever 10.09.2024

In this episode, I dive into the exciting and rapidly changing world of AI, exploring how it's transforming the future of my startup, my lumii, and the broader tech landscape. I reflect on the journey of evolving my lumii into an AI-driven platform that turns emotions into stories, and how intuition guides me through this unpredictable path. With a move to San Francisco on the horizon, I'm embraci...

#60 - Rediscovering the beauty and joy of the ceremony of life 20.08.2024

I am BACK! This week’s episode recaptures the last four weeks, filled with beautiful experiences and learnings. I am sharing more about the lumii BootCamp, the plant medicines I attended, and our mission to spend this Fall/Winter in Silicon Valley. Feedback, questions, or wanna simply say hi? Leave a comment on howtounrasonable.com , or contact me at gerhard@lumii.io or on Instagram @avocadohooman...

#59 - Goodbye...for two weeks! 23.07.2024

I will be on a little break for two weeks! Exciting stuff happening: * lumii boot camp with my team * Two plant medicine ceremonies I am looking forward to sharing more with you soon. Until then, have a wonderful summer

#58 - Sometimes You'Re Ahead, Sometimes You'Re Behind... 16.07.2024

…the race is long, and in the end, it's only with yourself. ― Baz Luhrmann Resources: * Baz Luhrmann - Everybody's Free To Wear Sunscreen Join the my lumii early-access * Emotional Wisdom Podcast Feedback, questions, or wanna simply say hi? Leave a comment on howtounrasonable.com , or contact me at gerhard@lumii.io or on Instagram @avocadohooman Get full access to The Unreasonable Art of Living at...

#57 - Seek Out The Environment That Vibrates With Your Inner Core 09.07.2024

“The environment you choose to live in defines what will be enabled or disabled in you. It is the average of a subset of the collective, each with its focus point and experiment. Some souls are born in the right environment for their learning; some souls are born in the wrong environment, and it is their responsibility to become aware of this learning. Seek out the environment that vibrates with y...

#56 - Intergenerational Healing With My Mother 02.07.2024

In today’s episode: * I share my excitement about traveling to Helsinki for nine days, where I plan to collaborate closely with my co-founder and enjoy time with friends. This visit to Finland, a place I hold dear, promises a mix of work and leisure, allowing me to recharge and gain new perspectives. * I reflect on a profound encounter I had with my mother after a psycho-trauma workshop. This expe...

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