The Unofficial Shopify Podcast

Emily Jaime is the designer and founder of YIREH. She started the brand early in 2014 (when she was 22 years old!), without a background in fashion or business. She has built her online boutique with the desire to not only design functional and easy to wear clothing for women, but to also empower and encourage them to live their best lives. Show Links YIREH - Use code UNOFFICIAL for 15% off your o...

Today's guest has twenty years of ecommerce experience and believes that "You can't survive as a commodity dropship retailer. You have to differentiate or Amazon will eat your lunch. If not today, then tomorrow." In this episode, he'll tell us how he differentiated Karmaloop and more. You'll hear: Lessons learned running a nine-figure brand acquired from AutoZone The simple strategies that Drew us...

This episode is also available on YouTube . Shopify merchants broke records with $2.9+ billion in worldwide sales over Black Friday/Cyber Monday weekend. In this episode, we unpack the biggest shopping week of the year. You'll hear: Typical Facebook Ads ROAS stats How our biggest clients performed And our key takeaways for our successful BFCM in 2020 Links, in order of discussion: Cyber Week 2019...

Ryan Popoff founded a leather goods company after learning leather working as a creative outlet. Bootstrapped and run solo in 2013, Ryan is now leading a team of 12 full-time craftspeople in a 1,400 sq. ft. workshop in British Columbia. Popov Leather makes handmade leather goods like wallets, belts, watch straps, notebook covers, and more. They're made to order, reasonably priced, and have turned...

This episode is available on YouTube. Watch now: https://youtu.be/mjeP1M5cgEg Its too late to change anything on your store now this close to Black Friday, so instead, lets do something fun and talk about politics. In today's episode: How Presidential Candidates Maximize eCommerce Sales We'll compare the Shopify stores of President Trump's 2020 campaign, and four Democratic presidential candidates...

First we'll hear Dave's journey from Hollywood Producer to High School teacher to international mobile filmmaking seller. At the end of the episode, Dave gives us the crash course on how you can radically improve the quality of video you're producing with the iOS device you already have. Stick around for the end to learn how to win giveaway our iOgrapher Multi Case for mobile phones and the iOgrap...

Megan Auman is a jewelry designer, metalsmith, educator and entrepreneur with over a decade of experience in selling art through a variety of channels. In this episode, Megan reveals how she built her own high-end handmade jewelry business, what it takes to sell art and handmade products online, and the mistakes artists make when selling online. You'll learn: Where to steal free time from The prob...

After early success in 2017 with SMS while working at Lumee - Kim Kardashian's favorite selfie case - Jeremy Horowitz went all in on SMS marketing. You'll hear: The advantage of personalizing SMS for your clients How to get a 95% SMS open rate and 25% clickthrough rate on your SMS Getting started with SMS in 30-minutes What to absolutely NOT to do with SMS New Buzzword: "Owned Channels" The most e...

You asked, we answered: "So Kurt if you were to start a store what niche would you start in?" "You mentioned the importance of building an email list- any practical ideas for how to get people to sign up?" "Timing for social media posts for holidays. Aka when to release your Black Friday deal on social." "What to budget for your one day ads on social for black Friday, etc." "What type of ads shoul...

Ever wonder the best time and day to promote a product or sale? Or what strategy to use to get orders all day long? In this episode, 7-figure Shopify merchant Mark Arruda breaks down the exact strategy he's using. You'll hear: How Etsy made (and almost broke) Mark's business Risks around trademarks What to do when Facebook ads get too expense How to focus on profitability Mark's next level launch...

In this episode, 7-figure merchant Tyler 'Sully' Sullivan from Bombtech Golf teaches us his approach to customer service and how his focus "is shocking customers with amazing service so price and repeat orders are a given." You'll hear: How a Facebook Group drives 100x ROI Why customer service can let you double or triple your prices Why revenue is a vanity number Examples of how to wow...

In this episode, you'll learn a three stage strategy to set your Facebook ads funnel up for success before and during Black Friday. Facebook Ads are more expensive than ever, and Black Friday is going to bring the muppets out of the woodwork which will drive costs up even more. You'll the hear answers to: A 3-stage approach to Facebook Ads success on Black Friday How to plan your budget Setting yo...

In this episode, we open with a deep dive into conversion rates across devices and traffic sources, and how you can apply that info to your store. This episode is also available as a video interview on YouTube . You'll the hear answers to: When looking at mobile vs desktop conversion rates, what is the expected drop off on mobile? What app do your best stores use for returns/exchanges on Shopify?...

We've seen SMS drive 20x ROI for our clients, but Shopify merchants have been slow to adopt SMS marketing. If you've been ignoring SMS as a channel, this episode addresses the common objections and risks around SMS marketing, and breaks down how to run SMS as a successful channel for your store. You'll learn: Why SMS gets a 99% open rate The objections, rules, and regulations to know when texting...

Aileen McCauley is a mom to two kids, a school psychologist and, together with her husband James, is co-creator of The Wriggler, which is the first portable changing pad for babies and toddlers who wriggle during diaper changing. Aileen and James created The Wriggler after experiencing the problem with their own little one. When they couldn't find a solution, James, who is a part-time teacher and...

In today's episode we open with ecommerce news, Shopify feature updates, and some lingering questions from Klaviyo:BOS. This episode is also available as a video interview on YouTube: https://youtu.be/S-9CqspYpDM Your questions, answered: Customer retention techniques Strategies to increase conversion rates from blog visits How often should you be emailing customers? And and at what point do you g...

Today's guest has had tremendous adventures in ecommerce – from managing Jack Threads' 16-million person list to earning $38mm in 10 weeks selling hover boards – and today he's going to share it all with us. The first twenty minutes of this episode are possibly the most value-packed show we've ever recorded. You'll hear: The exact exit intent strategy they're using with Privy and Klaviyo Why a Rep...

On September 25th & 26th, Kurt went to Boston to attend Klaviyo:BOS Conference 2019. You'll hear interviews with real merchants using Klaviyo to own their marketing and grow their business, plus learn the new features coming to Klaviyo. Described as, "the ultimate experience to take your ecommerce marketing to the next level. It’s where the brightest industry leaders, fastest-growing brands, and e...

Want to know what's working for us with Klaviyo right now? We turn to ecommerce marketing wizard Kurt Bullock to get an update and learn the exact blueprint he uses to achieve 20% revenue increases for Shopify merchants. First we'll discuss some quick wins for existing Klaviyo users, and then we'll walk through You'll learn: When & how to use split-testing in emails to maximize revenue Three examp...

In 2018, Ezra Firestone generated $700K over Black Friday, with $100k alone on Thanksgiving for his Shopify store BOOM by Cindy Joseph. This year he plans do 30% more and he's going to tell us exactly how. Master Marketer Ezra Firestone breaks down the exact Black Friday and holiday email campaigns he'll be running this year. You'll learn: Ezra's content marketing strategy Industry gossip Why to s...

In this listener mailbag episode, you'll hear nine questions from merchants preparing for Black Friday: How to manage your app addiction The power of SMS marketing When to update your product descriptions Considerations when selling on Amazon and Shopify The top mistake merchants make on Black Friday Multi Currency in a nutshell Should you block site traffic from other countries? Plus: Kurt terrif...

Rivky Itzkowitz is a 24 year old fashion designer living in NYC. As a practicing Orthodox Jew, she was frustrated at not being able to find modest special occasion wear that actually fit, so she set out to create her own. This episode is about the inspiring journey of hardship and success that came next. You'll learn: How to have the best relationships with your retailers Why wholesale may be the...

Who else wants lower bounce rates and higher conversion rates from visitors to their homepage? We discuss: Should your homepage be a squeeze page? What in Turbo theme should be tweaked to improve the mobile experience? What content should go on the home page? Is HERO a must? Should the value prop be the hero image headline? Should your homepage be a branded experience or a long form sales page? Pl...

Shopify Plus merchant Tactical Baby Gear is disrupting the booming world of baby products — estimated this year to produce more than $11 billion in revenue worldwide — by specializing in military-style baby gear. Founder Beav Brodie and COO Alex Alexander Kristoff join us to discuss their seven-figure success. We'll find out: Why you should want to fire your customer service people Why they believ...

You'll hear the answers to: With all the shiny toys available for merchants, how should you prioritize them? If someone feels totally overwhelmed as a merchant, what’s the one thing they should hire out to alleviate the stress? What's the formula to determine product pricing? Are there good methods for testing different price points with your customers? How do you properly split test multiple ad c...