The Unofficial Shopify Podcast

From the start of Black Friday in New Zealand through the end of Black Friday in California, Shopify merchants saw a 75% increase in sales from Black Friday in 2019. By 8:00am EST, merchants on Shopify collectively had crossed $1 billion in sales. “We’re thrilled with the Black Friday sales generated by the businesses on Shopify. In just a single day, merchants around the world produced more than...

We talk to a cookbook author who turned his experience living in Japan into a Shopify store focused on selling the best quality matcha possible. Eric is the founder and chief evangelist at Breakaway Matcha. He's also an author, ghostwriter, editor, cooking instructor, and private chef. For 16 years, he lived and worked in Japan, where he took deep dives into all things matcha, food, literature, ar...

In this episode, we'll talk to one of the most experienced Shopify theme developers on the planet: Anne Thomas. You'll learn... how to audit your theme for performance the common pitfalls to avoid with your theme learning enough development to be dangerous a user testing crash course Anne Thomas is an experienced web developer who has helped create some of the best Shopify themes in the market. Sh...

Third-generation Master Tea Blender Emeric Harney joins us to discuss the online success of their 37-year-old family tea business, Harney & Sons. Harney & Sons is a tea company that is committed to "making quality tea an everyday luxury." Key Takeaways: How they leverage their brand story How to power product discovery with 300 varieties of tea What its like running a store with 50+ apps Why they'...

Marnie Consky is the Founder, CEO, and Chief Anti-Chafing Champion of Thigh Society (US) , a niche undergarment brand offering moisture-wicking, breathable, and discreet boxer brief underwear for women. Thigh Society prevents inner thigh chafing while providing modesty coverage and is on a body-positive mission to normalize this common skin issue while helping women love their thighs at any size....

In this episode, you'll learn a three stage strategy to set your Facebook ads funnel up for success before and during Black Friday. Facebook Ads are more expensive than ever, and Black Friday is going to bring the muppets out of the woodwork which will drive costs up even more. You'll the hear answers to: Your 2020 FB Ads Strategy Which promos were the most successful in 2019 When to use Campaign...

Out of The Sandbox's Sean Campbell joins us to discuss all things theme related: When & how should you upgrade or change themes What to consider in a new theme Behind the scenes of the Shopify Theme Store the "New Online Store Editor Experience" How to expedite support tickets Sean is a Shopify Theme project manager with 6+ years of experience helping agencies, partners, and merchants navigate the...

In this episode: Increasing average order value with financing, a new sexy store, and your Black Friday prep crash course. Show Links 2020 Holiday Email Guide Sezzle - My Sezzle referral code is SZXRLQJ. When you use it, you'll get one month free, no strings attached. Vex Clothing Sponsors Get powerful marketing automation with Klaviyo's revenue-driving email platform Try Bold Product Upsell, free...

In 2018, Ezra Firestone generated $700K over Black Friday, with $100k alone on Thanksgiving for his Shopify store BOOM by Cindy Joseph. This year he plans do 30% more and he's going to tell us exactly how. Master Marketer Ezra Firestone breaks down the exact Black Friday and holiday email campaigns he'll be running this year. You'll learn: Ezra's content marketing strategy Why to set up pre-sale c...

Nomad Goods' Chuck Melber joins us to tell us in details what he's doing in Klaviyo to generate seven-figures worth of revenue annually. Key Takeaways: "A clean list is a well-delivered list" How to segment abandoned cart flows for personalized content The right ratio of plain text vs HTML emails The most important thing to split test Chuck started his post college life working in the world of eco...

We discuss: The ethics of financing solutions Launching your products like Yeezy Rumors: An update on Native Checkout Integrations News: A Shopify data leak, and a Shopify Partner arrested by the FBI Are Nikkola, Madewell, and Shinola authentic brands? And then we test drive the Shinola store. Links Mentioned How Madewell Bought And Sold My Family's History - BuzzFeed PageSpeed Anxiety Tool NS8 co...

Stephanie Morimoto is the owner and CEO of Asutra, a natural beauty company so good that customer Venus Williams approached them to get involved. Asutra offers over 50 organic, natural products – from natural solutions to help with pain relief and sleep to skincare to bath & body – for people who invest in self-care. Asutra is woman-owned and women-led; 77% of their team are people of color; and 1...

We discuss: An Income Store court case update AWAY Travel has a sale, DTC Twitter takes notice GymShark's billion dollar valuation And then we tear down the Gymshark store. Links Mentioned Income Store Receivership Attorneys Quitting? (Income Store Update) Emilia Gardner's Income Store YouTube Playlist AWAY Travel Is Gymshark worth $1.4 Billion? Reflecting on My Failure to Build a Billion-Dollar C...

Noah Dentzel is Co-Founder and CEO of Nomad. Nomad launched in 2012 on Kickstarter with their first product, ChargeCard, a USB cable the size and shape of a credit card designed to keep your phone charged on the go, a "jumper cable" for your phone. Key Takeaways: The great mindset advice (provided by a Zoltar fortune telling machine) What goes into a successful Kickstarter, and how its changed Why...

This episode is available as a video interview on YouTube:  youtu.be/S3-9NZ1OLV8 In this listener Q&A episode aimed at optimizing for Q4, we discuss: Which cart type is best What we're doing differently this Black Friday The problem with PageSpeed Klaviyo Email Flow & Campaign tips How to promote without discounting And we close with a breakdown of when Shopify Plus makes sense. Links Mentioned Ku...

This bonus episode of The Unofficial Shopify Podcast is presented by Rewind . The secret to productivity & success isn't a system, it's a mindset. Metalsmith and entrepreneur Megan Auman returns to The Unofficial Shopify Podcast to discuss how she's cultivated an "investment mindset" and the power of mindset in business. Key Takeaways: How to take a vacation as a entrepreneur Don't be so hard on y...

Quinton Lewis sells soap. A lot of soap. So much soap that customers wait weeks for their order to be produced. And he only started in the last few years. Quinton is the co founder of Herb'N Eden. He is currently the head of Marketing & Operations at Herb'N Eden. In this episode, we'll walk through his journey, including a detailed overview of their content marketing strategy. Links Mentioned Herb...

Also available in live hi-def action on YouTube:  youtu.be/khPjZKvOPhs In this episode: Our Q4 BFCM predictions What's up with USPS? KeySmart's Andy Bedell talks switching themes and we teardown the official Joe Biden merch store Links Mentioned Forbes: Trump Admits To Blocking USPS Funding Over Mail-In Voting KeySmart Joe Biden store Oculus Quest VR Sponsors Get powerful marketing automation with...

Alex Brown has been launching e-commerce companies for over 5 years, starting with multiple successful crowdfunding campaigns (like Coolbox which ended up on ABC’s Shark). He is best known as CoFounder of the viral hit Dollar Beard Club. DBC hit $10M in their first year with no performance marketing or affiliate help, and has gone on to become a scalable and globally known brand with over 300M vid...

In this episode, we discuss listener-suggested topics: bookkeeping, profitability, and pre-orders. And then we tear down the official LEGO store. Links Mentioned Bench ShipScout Crowdfunder Product Filter & Search LEGO Sponsors Get powerful marketing automation with Klaviyo's revenue-driving email platform Try Bold Product Upsell, free trial Save 20% on Turbo, a blazing fast Shopify theme - Use co...

A recovering banker and management consultant, Melita Cyril had her eyes (and ears) open for different entrepreneurial ideas during her maternity leave. When her baby boy suffered from eczema and she struggled to find the right socks for his sensitive feet, she started Q for Quinn - a company that sells gentle, comfortable socks for the entire family. We talk through: Her journey as a "mompreneur"...

We discuss what an accessibility lawsuit costs, why Google PageSpeed is our Emperor Palpatine, building better blog pages in Shopify, and finally we tear down the official Minor League Baseball store. Links Mentioned Brickloot LEGO LED Kits Paul's favorite light bulbs Kurt's Merino Wool Apparel Kurt's Favorite Jeans Rev Tim Hipp, freelance transcription Pingdom Tools DoubleYourWDW SmallPetSelect T...

From planning & scheduling your content for Instagram to what does and doesn't work in 2020, our guest today lays out a complete strategy to organic Instagram marketing that anyone can use to market their Shopify store starting today. We finish the episode with answers to your top Instagram questions. Our Instagram expert in this episode is Leslie Eugene. Over the years, she's developed a reputati...

In today's episode: Why now may be a good time to upgrade your theme The broken promises of accessibility and what to do about it And finally an Away Travel teardown that goes off the rails Links Mentioned KeySmart Turbo Changelog The Ship of Theseus CORSA Performance AccessiBe Away Sponsors Get powerful marketing automation with Klaviyo's revenue-driving email platform Try Bold Product Upsell, fr...

After raising $164,775 on Kickstarter, this husband & wife team is disrupting carbon fiber manufacturing. You'll the hear answers to: How they raised $164,775 on Kickstarter to start their business How a revenue share agreement empowered their business The exact influencer outreach strategy they used How niche group buys are growing their manufacturing business Gabriel Mountjoy is a graduate of th...