Wade Skalsky | The Understory Lawyer | Classic American Business Owner

The Understory Bard

Business EN ↓ 600 episodes

Trapped as a lawyer for 20+ yrs. Used words to escape. Episodes about writing, copywriting, and positioning. Occasional musings about growing Hyssop to craft herbal tea.

Author

Wade Skalsky | The Understory Lawyer | Classic American Business Owner

Category

Business

Latest episode

Jun 27, 2025

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Episodes

Anchor Properties. 01.04.2021

Some successful deals can be bad ideas.

Floating Time Block: Your Escape Brand Let's You Know When To Try Something New 01.04.2021

Even when you don't understand it...at all.

The Understory Is On The Border Of The Underworld. 31.03.2021

Stay there too long and you will drift into the Underworld.

Floating Time Block: If Your Tactics Are Sound You Don't Worry About Changes. 29.03.2021

If you are committed to your plan you don't have FOMO.

How Long Do I Have To Wait For This Latte? 29.03.2021

As long as it takes.

Forced Compliance Can Be Used For Voluntary Momentum 28.03.2021

Just listen to the podcast.

Your Connections "To-Do's" Tell You Where You Are With Your Commerce 27.03.2021

Your emotions are a useful barometer.

Don't Ask This Question. 24.03.2021

It won't turn out the way you want it to.

Discovered Advance: SIDW Podcast People Are A Mix Of Conquer And Carnage. 23.03.2021

For diehards only. Early thoughts and bad sound. I do feel like I took smart pills that day though.

Push From The Front. 23.03.2021

While you still can....

Your Past Is Enough. 20.03.2021

Look for discovered advances.

Discovered Advance: SIDW podcast not all creamer is the same. 19.03.2021

For Diehards only. You can hear my flip flops and it sounds like I am in a wind tunnel. Terrible sound quality. You are in charge of your environment no matter what.

The Two Commitments. 19.03.2021

Refuse to make them at your peril.

You Must Pick Your Ideal. 17.03.2021

But you don't have to stick with it forever.

You Must Discover Your Business 16.03.2021

What a classic treat can teach us about business plans.

Mise En Place in business. 15.03.2021

Everything must have its place to get momentum.

Make your environment your edge. 09.03.2021

It impacts you regardless if you think it does or not.

The Understory is always close. 05.03.2021

But it is easy to forget about it.

One way to fight the monsters is to break the chains. 04.03.2021

Accepting responsibility greater than ourselves gives you power.

Being uncommon is not required. 02.03.2021

But having an uncommon desire is.

Interview #6 - Laura Morelli Data/Media Ninja and Amanda Milligan Marketing Master 01.03.2021

Laura Morelli - Semrush Semrush is a trusted data provider. We collect online search volumes, website traffic and sentiment analysis free for journalists and other media professionals to help address alarming levels of misinformation in the online space. If you want to boost your online visibility try the  Semrush  toolkit for  free ! Unlimited access to 50+ SEO, PPC, social media, content, and ma...

Frequent Publishing = Reclosing Yourself 27.02.2021

When you don't know who to go to, go to yourself.

You must face the monsters and bandits. 26.02.2021

But you have the boons you have discovered from the chaos to make you strong.

There is always a lag. 22.02.2021

Don't wish for it but expect it.

Mad Scientist vs. Iron Man Triathlete 20.02.2021

Which one to model and when?

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