The Underground

In this episode of  The Underground Podcast , recorded live at  Glee 2025 , hosts  Phil Wright  and  Kate Turner  sit down with three guests shaping the garden sector’s next chapter:  Dan Durston  and  Simon Blackhurst  from  Durstons , and  Kate Ebbens , Commercial Business Manager at  Woodlodge  and passionate  Greenfingers Charity  ambassador. From product innovation to purpose-driven missions,...

Recorded live at Glee 2025, this episode brings two very different lenses on garden retail performance and growth. First, Amy and Libby Stubbs share how British Garden Centres has scaled to 73 locations while keeping each site’s individuality, from centre-level social media to data-driven benchmarking and a renewed focus on tech, process and customer loyalty. Then Reverend Dave Walker explains how...

Recorded on the show floor at Glee 2025, Phil & Kate sit down with Peter Burks, Chief Executive of the Garden Centre Association (GCA), and Boyd Douglas-Davies (The Boyd Partnership; Chair of Greenfingers) for a rapid pulse-check on garden retail: what’s working now, what’s changing, and where the next wins are. Expect practical takeaways on merchandising, training, social media, and turning y...

Evergreen Garden Care’s UK & Ireland Marketing Director, Karen Wilkinson, joins Phil and Kate to unpack Evergreen’s new five-year category vision, how better education can unlock growth, and what it really takes to build a brand that earns shopper trust. Expect practical takeaways for suppliers and retailers ahead of Glee. Inside Evergreen’s category vision Karen explains how the team stepped...

Alan Roper, Managing Director of Blue Diamond Garden Centres, returns to The Underground Podcast for another unmissable conversation ahead of Glee 2025. As the UK’s most profitable garden centre group, Blue Diamond has become the sector’s benchmark for growth, ambition, and resilience. In this candid discussion with Phil Wright and Kate Turner, Alan shares his no-nonsense perspective on: The acqui...

In this episode of  The Underground Podcast , Phil and Kate sit down with  Nikki Burton , Managing Director, and  Dr Victoria Wright , Technical Manager at  Melcourt , the UK’s leading peat-free growing media company. Melcourt has been at the forefront of sustainable horticulture for over 40 years, building its reputation on bark-based innovation, technical excellence, and consistent quality, epit...

As the official podcast partner for Glee once again, The Underground Podcast kicks off our 2025 coverage with Steven May of JDM Country Products. Steven brings a unique perspective on how both exhibitors and buyers can get the most value from the UK’s leading garden trade show. In this episode, Steven unpacks the power of smart sales techniques in garden retail — including his now-famous “Would yo...

In this episode of The Underground Podcast, Phil and Kate welcome Anna Wili, Head of Marketing for the National Garden Scheme (NGS), a charity with almost a century of history opening gardens for good causes. Anna shares how the NGS began in 1927 as a way to fund district nursing, and how it’s grown to over 3,500 gardens opening each year, raising more than £74 million for nursing and health chari...

In this episode of The Underground Podcast, Phil and Kate welcome back returning guest Scott Smith, who has just completed his thesis for the RHS Master of Horticulture (MHort). His subject? The hot topic of peat free compost, an issue that continues to challenge, frustrate, and divide gardeners and growers across the UK. Scott shares insights from his self-funded, 14-week compost trial, comparing...

In this episode of The Underground Podcast, Phil is joined by Beth Johnson, CEO of Umbrella, the promotions agency behind major campaigns for brands like Cadbury and Unilever. Together, they explore how the garden sector can borrow from the grocery playbook to drive footfall, shift stock, and boost brand engagement. Beth shares: Why promotions are about more than discounts—and how they can build b...

In this episode of The Underground, we dig into the story behind SeedSticks® with Jamie Gray of Sow Easy, a second-generation family business with an unexpectedly brilliant journey from razor blades and swords to sustainable seed-based gifting. Jamie shares how a quirky R&D project from the 1980s became a unique product that's now catching the eye of retailers, eco-conscious consumers, and...

In this episode, Kate and Phil sit down with Beth Anderson, a passionate plant health inspector and dedicated advocate for Young People in Horticulture. Beth shares her journey through the YPHA’s pilot Launch Success Challenge, a year-long initiative designed to equip under-35s with real-world marketing and branding skills for the horticultural industry. From giving the humble Begonia an image mak...

In the opening episode of Season 4, Phil and Kate discover the rich personal and professional journey of Will Armitage: agricultural and horticultural consultant, entrepreneur, and current President of the HTA (Horticultural Trades Association). From rebellious beginnings to helming his family’s sixth-generation business and ultimately championing the sector on a national stage, Will shares an abs...

In this first episode of a two-part special from The Underground Podcast, hosts Kate and Phil dig into the root of the industry’s biggest environmental pivot—going peat free. With decades of dependency on this “gold standard” of growing media, why is it now so crucial to leave peat behind? And why is it proving so hard to replace? From the carbon cost of extraction to the slow regeneration of peat...

In this special episode of The Underground Podcast, Kate and Phil take you behind the scenes at the Garden Press Event 2025, held at the Business Design Centre in Islington, London. A key date in the gardening industry calendar, this event brings together brands, innovators, and industry experts to showcase the latest trends, products, and sustainability initiatives shaping the future of gardening...

In this episode of  The Underground Podcast , Phil and Kate sit down with internationally acclaimed garden designer, TV presenter, and horticulturalist  Peter Donegan . Known for his visionary approach to garden design, Peter shares his journey from growing plants under his bed as a child to designing breathtaking landscapes around the world. His passion for storytelling through gardens shines thr...

In this episode of The Underground, Phil & Kate continue their deep dive into the role of green spaces in our built environment. They sit down with Neil Beamsley, Group Head of Biodiversity at Bellway Homes, to uncover how one of the UK’s major housebuilders is tackling biodiversity net gain. Neil shares insights on the legal requirements for developers to improve biodiversity, the challenges...

In this episode of The Underground Podcast, Phil and Kate dive into the often-overlooked green spaces that weave through our urban environments—verges, car park borders, roundabouts, and other ‘in-between’ spaces. These utilitarian landscapes may seem insignificant, but as horticultural consultant and garden designer Tom Angel explains, they have an enormous role to play in biodiversity, social we...

In this episode of The Underground Podcast, Phil and Kate are joined by Peter Burks, CEO of the Garden Centre Association (GCA), to dig into the evolving landscape of garden centres. With over 40 years in the industry, Peter shares his fascinating journey from growing up on a farm to leading the GCA, offering insights into how garden centres have adapted to challenges and consumer trends. They exp...

In this episode of The Underground Podcast, Phil and Kate sit down with Ed Hill, founder of Horti House, a groundbreaking collective of British houseplant nurseries. From his unconventional journey—from professional sailing to working in tech start-ups—Ed shares how his diverse background equipped him to champion British growers and reshape the houseplant industry. Discover how Horti House is brid...

In this captivating episode of The Underground Podcast, Phil and Kate sit down with Samantha Cook, head gardener at the historic Bardney Manor. But there’s more to Sam than meets the eye—she’s not only the visionary behind the garden’s restoration but also the custodian of an extraordinary legacy. Sam shares her journey from a childhood immersed in horticulture to becoming a Lady of the Manor and...

In this episode of The Underground, Phil and Kate sit down with Tony Clare, the Commercial Director of Henry Bell, a premium manufacturer of wild bird food and care products. With over 200 years of history, Henry Bell is leveraging its legacy and expertise to bring innovation and sustainability to a rapidly evolving market. Tony shares the company’s journey from manufacturing for other brands to l...

In this episode, Kate and Phil chat with Dan Durston, National Sales Director of Durston Garden Products, and Simon Blackhurst, a consultant working on Durston’s groundbreaking peat-free compost range. Join the conversation as Dan delves into the rich history of this Somerset-based family business, from humble beginnings to its modern, innovative approach to sustainable horticulture. Simon shares...

In this episode of The Underground, Phil and Kate sit down with Nigel Thompson, Sales and Marketing Director at Sipcam, to uncover the story behind this innovative and agile challenger brand in the garden industry. From its agricultural roots to the development of standout consumer gardening products, Sipcam is proving that being smaller doesn’t mean thinking small.   Nigel shares insights into th...

In this inspiring episode of The Underground, Phil and Kate are joined by Ross Dyke from The Plant Pod and Lee Connelly, aka The Skinny Jean Gardener, to discuss the power of horticulture in early years education. Ross shares the journey behind his “Get Children Growing” initiative, a creative programme designed to introduce primary school children to gardening with sustainable sunflower grow kits...