Bela Musits

The Unconventional Path: Entrepreneurship and Innovation Stories and Ideas.

Business EN ↓ 197 episodes

Explore how to build and grow your business in today’s global marketplace. In each episode, we try to capture and share the essence of how interesting people often take unconventional paths to build their business, some of whom succeed, some who do not. The hosts for this podcast series are Bela Musits, former business school professor, venture capitalist, and entrepreneur based in upstate New York, and Mike Wasserman, professor of international management at the University of Applied Sciences in Münster, Germany.

Author

Bela Musits

Category

Business

Podcast website

podcasters.spotify.com

Latest episode

Jul 2, 2026

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Episodes

EP-197 Master Class in Growth: Strategy Secrets for Fractional CFOs and Entrepreneurs - Michael Barbarita 02.07.2026

Welcome to another episode of "The Unconventional Path: Entrepreneurship and Innovation Stories and Ideas." In this episode, hosts Bela Musits and Mike Wasserman sit down with Michael Barbarita, the founder of a specialized fractional CFO firm dedicated to helping small and medium-sized companies achieve rapid growth. Michael Barbarita is not your typical CFO. While many fractional CFOs focus prim...

EP-196 Raising Capital and Entrepreneurial Law with Rich Honen - Re-Issue 25.06.2026

In this special reissue from the archives, hosts Bela Musits and Mike Wasserman dive into the world of venture capital and legal strategy for startups. This episode features a powerful conversation with Rich Honen , the venture capital and technology practice team leader at Phillips Lytle. This interview was originally released on April 27, 2020, and remains a cornerstone for anyone looking to bui...

EP-195: From Denmark to Global Success: Gorm Tuxen on Immigrant Entrepreneurship 18.06.2026

In this episode of "The Unconventional Path: Entrepreneurship and Innovation Stories and Ideas," hosts Bela Musits and Mike Wasserman sit down with Gorm Tuxen, a remarkable entrepreneur whose journey began when he moved from Denmark to the United States to start a furniture distribution business. Today, Gorm leads several successful global companies specializing in high-level security an...

EP-194 Beyond the Hospital Boardroom: Leadership Lessons with Retired CEO Dave Kruczlincki Re -Issue 11.06.2026

Welcome back to The Unconventional Path , where we explore the unique stories of entrepreneurship, innovation, and leadership. In this special reissue from our archives, hosts Bela Musits and Mike Wasserman sit down with Dave Kruczlincki , the retired CEO of Glens Falls Hospital. Dave shares a masterclass in navigating the complex world of healthcare leadership, reflecting on a career that spanned...

EP-193: Mastering High-Impact Communications Strategies for SMB Growth with Joshua Altman 04.06.2026

In this episode of The Unconventional Path: Entrepreneurship and Innovation Stories and Ideas, hosts Bela Musits and Mike Wasserman dive deep into a powerful yet often overlooked strategy for small to medium-sized businesses (SMBs): fractional communications. While many entrepreneurs are familiar with the concept of a fractional CFO or HR firm, the idea of a fractional Chief Communications Officer...

EP-192 Building a Value-Driven Brand: Nicole Snow founder of Darn Good Yarn (re-issue) 28.05.2026

Welcome back to another episode of The Unconventional Path. In this special reissue from our archives, hosts Bela Musits and Mike Wasserman dive deep into the inspiring story of an entrepreneur who turned a passion for crafting into a global e-commerce success. Our guest today is Nicole Snow, the visionary founder of Darn Good Yarn. While many might assume the company is strictly about selling yar...

EP-191: Google X Founding Member: Tom Chi on Rapid Prototyping and the Art of Learning 21.05.2026

Welcome to The Unconventional Path: Entrepreneurship and Innovation Stories and Ideas . In this episode, hosts Bela Musits and Mike Wasserman sit down with a truly deep thinker: Tom Chi . As a founding member of Google X , Tom has spent his career at the intersection of high-stakes technology and profound creative philosophy. When asked the common social question, "What do you do?", Tom...

EP-190: Cultivating Curiosity for High-Performance Leadership with Deborah Clary 14.05.2026

In this episode of The Unconventional Path , hosts Bela Musits and Mike Wasserman sit down with Deborah Clary , a renowned leadership strategist, executive coach, and author of The Curiosity Curve . Deborah shares her profound insights into how curiosity—often dismissed as a childhood trait—is actually a critical state that drives organizational performance and engagement. Deborah’s journey into t...

EP-189: Innovation on the EMS Front Lines: Dustin Talacko on Modernizing Emergency Services 30.04.2026

Welcome to another episode of The Unconventional Path , where we explore the intersection of entrepreneurship, innovation, and real-world impact. In this episode, hosts Bela Musits and Mike Wasserman sit down with Dustin Talacko , a dedicated paramedic and firefighter who is bringing an entrepreneurial mindset to the world of emergency services. Dustin’s journey is a powerful example of how passio...

EP-188 Re-Issue Mastering Digital Age Entrepreneurship with Brant Cooper 16.04.2026

In this episode of The Unconventional Path: Entrepreneurship and Innovation Stories and Ideas , hosts Bela Musits and Mike Wasserman sit down with New York Times best-selling author and innovation expert Brant Cooper . As the CEO and founder of Moves the Needle , Brant has spent over 25 years helping startups and large enterprises navigate the shift from Industrial Age mindsets to Digital Age oppo...

EP-187: From Rocket Science to PEMF: Mark Fox on Innovation and Energy Therapy 02.04.2026

Welcome to another episode of The Unconventional Path , where we explore extraordinary stories of entrepreneurship and innovation. In this episode, hosts Bela Musits and Mike Wasserman sit down with Mark Fox , a serial entrepreneur whose career journey is as fascinating as it is diverse. Mark Fox isn't your average business owner; he is a former NASA rocket scientist and aerospace engineer who...

EP-186 Re-Issue: Mastering Leadership Skills with Improvisation Techniques - Kat Koppett 19.03.2026

Welcome to another episode of The Unconventional Path, where hosts Bela Musits and Mike Wasserman explore the unique journeys of entrepreneurs and innovators. In this episode, we sit down with Kat Koppett, the founder of Koppett and the Mopco Improv Theatre. Kat has successfully merged her background in theatre with organizational development, creating a unique business model that helps leaders an...

EP-185 Crucial Digital Marketing Strategies for Small Businesses with Vi Wickham 05.03.2026

In this episode of The Unconventional Path , hosts Bela Musits and Mike Wasserman sit down with Vi Wickham , the founder of Wizard of Ads Online , to discuss how small to medium-sized businesses can navigate the complex world of digital marketing. Vai is not only a digital marketing expert and web developer but also a five-time Colorado state fiddling champion, bringing a unique, creative perspect...

EP-184 The Art of the Second Career: Reinvention with Mark Compaeu 19.02.2026

In this episode of The Unconventional Path: Entrepreneurship and Innovation Stories and Ideas, hosts Bela Musits and Mike Wasserman dive into the world of career reinvention and the entrepreneurial spirit with guest Mark Compeau. Originally released in May 2020, this classic reissue is paired with a recent conversation to provide a comprehensive roadmap for anyone looking to launch a new chapter i...

EP-183 Life-Saving Innovation in the Bahamas: The Story of Tropic Air Rescue with Tony Marinello 05.02.2026

In this episode of The Unconventional Path , hosts Bela Musits and Mike Wasserman sit down with Tony Marinello , a retired New York State Trooper who turned a "retirement vacation" into a high-stakes, life-saving aviation venture. When Tony bought a small cargo airline to the Bahamas, he never expected to found the region's first-ever dedicated helicopter air ambulance service. +4 While living in...

EP-182 Finding Your Niche in a $1.6 Trillion Market with Tyler Ornstein 30.01.2026

In this reissue episode of The Unconventional Path , hosts Bela Musits and Mike Wasserman explore the powerful impact of niche marketing within massive global industries. They are joined by Tyler Ornstein, the visionary founder of Tyler’s Coffee, who shares his remarkable journey of launching a business at just 15 years old. Tyler’s Coffee holds a unique position as the creator of the world’s firs...

EP-181 Quality Over Commodity: Building a Hundred-Year Brand with Dave Munson of Saddleback Leather 22.01.2026

In this episode of The Unconventional Path , hosts Bela Musits and Mike Wasserman sit down with Dave Munson , the founder of Saddleback Leather Company . If you have ever wondered how to build a business that prioritizes legacy over quick profits, this conversation is for you. Dave shares his "non-traditional" approach to entrepreneurship, shifting from his roots as a youth pastor to cre...

EP-180 - From History to Heritage: How Vortic Watch Company Restores the Great American Timepiece with RT Custer 06.02.2025

In this episode of The Unconventional Path, hosts Bela Musits and Mike Wasserman dive into the fascinating world of American manufacturing and historical preservation with RT Custer, the visionary founder of Vortic Watch Company . If you’ve ever wondered why the world’s most famous watches come from Switzerland or Japan, this conversation explores how one entrepreneur decided to bring the craft ba...

EP-179 Why Most Product Launches Fail: The 10X Reality with Laure Mandin 17.01.2025

In this episode of The Unconventional Path: Entrepreneurship and Innovation Stories and Ideas , hosts Bela Musits and Mike Wasserman sit down with Laure Mandin, the founder of the product launch agency Graphos. Laure is also the author of the insightful new book, I Need That , which explores the high-stakes world of product marketing and the science behind successful product introductions. +4 Laun...

EP-178 Stop Wasting Your Marketing Budget: Mastering Digital ROI with Jeff Greenfield 13.12.2024

Are you throwing away half of your advertising budget? In this episode of The Unconventional Path , hosts Bela Musits and Mike Wasserman sit down with serial entrepreneur Jeff Greenfield to discuss the evolving landscape of digital marketing and how businesses can maximize their marketing spend. Jeff Greenfield is the founder of Provalytics, a company dedicated to helping brands understand their m...

EP-177 Transforming the Global Food System with the Mighty Chickpea | Featuring Kathryn Cook of NuCicer 06.12.2024

Can a tiny legume save the world? In this episode of The Unconventional Path , hosts Bela Musits and Mike Wasserman dive into a fascinating conversation with Kathryn Cook , the visionary co-founder of NuCicer , an innovative ag-tech and food technology company. +4 Kathryn is on a mission to unlock the full potential of the chickpea, moving it beyond just hummus and salads to become a staple crop t...

EP-176 Starting a Company in a Dorm Room During COVID - Luka Yancopoulos. 01.11.2024

In this podcast episode, Bela Musits delves into the inspiring journey of Luka Yancopoulos, the visionary founder of Grapevine. Luka's story begins in the midst of the global COVID-19 lockdown, where he recognized a pressing need in the healthcare industry. Driven by his passion for innovation and a desire to make a positive impact, Luka embarked on an entrepreneurial endeavor from the confines of...

EP-175 Running 6 Restaurants and a Financial Advisory Firm with over $1 Billion Under Management - The Management Style of David Steele. 07.10.2024

In this podcast episode, Bela Musits interviews David Steele.  He is the CEO & founder of One Wealth Advisors, an independent RIA firm handling over $1B in assets, who also is a prolific restaurateur, having opened 6 restaurants in 6 years in the competitive Bay Area. And that's just the start - he's also a philanthropist, artist, yoga studio owner, and more.  David’s management style is focus...

EP-174 Supply Chain Challenges in Today's World - Ingredient Brothers Co-founder Eran Mizrahi 14.06.2024

In this podcast episode, Bela Musits interviews Eran Mizrahi.  He is the co-founder of Ingredient Brothers.  Eran is a specialist in global raw, natural & specialty ingredient sourcing (former COO of nuts.com .   We had a great conversation about supply chain challenges in today's world and the many lessons he has learned about running and managing a 100% remote organization. The episode i...

EP 173: How to Enhance Rural EMS Services - Joe Connelly - Author of Bringing Out the Dead. 26.04.2024

In this podcast episode, Bela Musits interviews Joe Connelly, a former New York City paramedic who wrote the book "Bringing Out the Dead." The book was later adapted into a movie starring Nicolas Cage and directed by Martin Scorsese. Joe has since moved to a small town in upstate New York and became president of the local rescue squad. The conversation focuses on Joe's experience tra...

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