The Unconventional Brand Scientist. Unveiling Clarity.

بهالبودكاست القصير، أتكلم عن المعنى الحقيقي للعلامة الشخصية. العلامة الشخصية مو إنك تُمثل أو تتصنع، ولا إنك تشتري ماركات غالية وتستعرض. مو لبسك، ولا مظهرك، ولا سياراتك. علامتك الشخصية هي القيم اللي كبرت عليها، طريقتك، وجودك، وحتى موقفك بالحياة. العلامة الشخصية تطلع من داخلك، ما تنشرى ولا تتركب.

In this episode, we take a hard look at how Othaim Market is wrecking its own brand. By trying to be everything, hypermarket, supermarket, corner store, and cash-and-carry—all under one name, Othaim is failing to deliver a clear value to its customers. We break down why this strategy is a textbook case of brand dilution, how it’s confusing the market, and what Othaim should do to save itself befor...

In this episode, we dive deep into the OneWord Model and its role in driving brand clarity. Discover how a brand’s singular focus can influence the entire value chain and create meaningful touchpoints throughout the customer journey. We explore how businesses can achieve brand clarity by centering on one word that defines their essence, building stronger relationships with customers, and ensuring...

Explore the transformative power of brand clarity with our latest episode, "Brand Clarity: The One Word Model." Discover how distilling your brand’s essence into a single defining attribute can amplify recognition, resonate deeply with your audience, and drive strategic decisions. From industry giants like Apple and Nike to regional leaders such as Almarai, learn how these brands leverage clarity...

Welcome to *Brand Scientist*, the podcast where we explore the science behind building and managing great brands. I'm Baaghil, your host and brand scientist. In today's episode, titled "AI and Personal Brand," we're delving into a fascinating topic at the intersection of artificial intelligence and personal branding. We'll be discussing how the landscape of branding is evolving, particularly the s...

I appreciate business models and brand strategy more when they're not just written down but visualized. They take on a tangible reality in your mind before you launch your business or introduce your brand. This has consistently proven effective for me. The crucial aspect is the realism. If your business model lacks coherence or a logical progression reflecting its purpose and direction, it won't s...

Discover why a brand is at the heart of a business, not merely an aspect of marketing. Beware that terms like "rebrand" and "rebranding" can sometimes be used by branding agencies to extract extra fees. If you're unsure about how brand operates, consider enlisting the expertise of a professional to provide guidance before you invest your hard-earned efforts into it.

Welcome to "Navigating the Brand Journey," the podcast that delves deep into the intricate world of brand. In each episode, we unravel the dynamic interplay between the value chain and the customer experience, shedding light on how these crucial elements shape the identity and success of brands. Join us as we explore the strategies, insights, and stories that drive brands forward and create meanin...

This twenty five years old Saudi who works as a talent accusation analyst is the future of HR. At Twenty five she's turning heads at work and with her stakeholders. Listen for yourself and judge

An interview with Mohamed Hafiz who to my personal brand program.

Let's learn why everyone needs to remain authentic to his brand.

Listen to the stories of those who took my program.

Ai will take over all the basic work and as a subject matter expert, you need your personal brand.

Fear is the enemy of brand growth.

Please listen to this episode and find out the truth.

Brand misconception is a long battle and probably an endless battle but we must continue to raise awarness.

You cant approach all industries through one school of Marketing, listen to this episode and learn the differences.

Find the key reasons why most startups and SMEs fail on brand.

Most startups can't afford brand experts. So what's the solution? In this episode, Baaghil explains ways to endure such problems and how to work with a brand strategy expert.

You are much greater than the title you carry or the place you graduated from.

In a crowded digital world, you are followers of those who claim to be a brand. You are the source of their equity and income, why not you? Time to change this narrative.

I often hear that you need to be pretty to be a brand. It's false, you need values that impact others to become a brand. Listen to this episode.

If you continue to think that a personal brand is aesthetic, you'll fail. Listen to this episode and share to spread the right knowledge.

If you think you'll wait to build your personal brand think again, it's getting hard out there.

Personal Brand is not showbiz requires great commitment and change. Listen to this episode.