The Unapologetic Entrepreneur

If you’re curious about hosting a yoga retreat in Costa Rica, I’ve got a great resource for you! In this bonus episode I share all about my experience at Vista Celestial as well as an interview with the owner, Jennie. I ask all kinds of questions so you can get the information you need plus we’ve put together a free download of sample itineraries and retreat suggestions. It’s packed with goodness!...

[Part 3] Sometimes we look for signs to stop trying something (like starting a business) but other times our determination can sustain us through tough times. That’s what happened for my guest, Shanon Whitmore, as she shares that it was actually lack of support that gave her the momentum to go all in on her business. If you’re feeling kicked down lately, this is the episode for you! Show notes ava...

[Part 2] If your dream seems to be taking for-ev-er to become reality, this episode’s for you. My guest, Kelli McKinney, chased a lifelong dream of becoming a published author for 11 solid years before it became reality. After deciding to shift gears she wrote her last attempt at a fiction book and it’s now her debut book: Jeff Pennant’s Field Guide To Raising Happy Parents. Her perseverance throu...

[Part 1] Many yoga teachers graduate from yoga teacher training with incredible knowledge on how to teach yoga but not too much information about running a business. In this episode, yoga teacher training, Anna Eshoo, is sharing why and how she incorporates business information into her training and how it supports her students. This is a great listen if you’re feeling not-so-confident as a busine...

{Part 3} You know your offering, you have it priced, now it’s time to fill the offering and the best way to do this is through a waitlist. In this episode I share why and how a waitlist works to help you fill your offering and I share examples of how to market a waitlist. Plus I share a sneak peek into one of my launches when I converted my waitlist at 41%! So let’s fill your next offering with ea...

{Part 2} Now that you know what offering you’re going to focus on, it’s time to nail down the pricing. In this episode we will walk through how to price a class series, workshop, memberships and private sessions. I also share money mindset resources as we all run into these issues when it comes to pricing. While money is often uncomfortable to talk about, it’s critical to making the best decisions...

{Part 1} Let me guess…you’ve got lots of ideas for what you could offer in your business but you’re not sure which one to work on. Am I right or am I right? I see this all the time and run into it myself too. In this episode I will share how to take all your ideas and figure out which one to focus on and actually offer. Then later in this series we will talk about pricing and marketing. Let’s dig...

“I struggle with pinpointing my specialty”. This was the main part of a question inside my membership, Thrive, that I know others struggle with as well. In this episode you will hear the question from Eszter as well as my response to her that includes a breakdown of how I went about pinpointing her niche and tagline. If you’re struggling with identifying your specialty, this episode will definitel...

Ever feel like you’re stumbling through being an entrepreneur and trying to grow your business? Like you’re always failing? This is something my guest, Alisha Wielfaert, is passionate about talking about as it’s the “Little Failures” that are the part of the journey that allow us to succeed later. We talk about this as well as her incredibly successful presale campaign that made her $7K in one day...

If niching down feels tough for you, this is the perfect episode for you! My guest, Libby Hinsley, talks about a successful experience of writing a book on her specialty, Yoga For Bendy People (hypermobility). But she also shares how this niche was actually in the periphery of her brain for a long time before she actually niched down as a yoga teacher. Her story is inspiring, she will make you lau...

You’ve heard me and others talk about niching down as a yoga teacher but today I’m breaking down a few myths about this topic plus sharing how you can do this with ease. I know niching down is really tough so I’ve got lots of tips in this episode to help you understand this topic more and really tap into what you’re passionate about so it can help you build the business of your dreams. Show notes...

You may love or hate the term “self-care” so use whatever term you like but the key is to take care of yourself. You know this is important but it’s also really easy to let slip because we are busy and often fill our days with so many things. But as an entrepreneur, it’s critical that you care for yourself because if you’re reaching for goals in your business, this is the only way you’ll reach the...

As a yoga teacher who cares deeply for yoga, I know you want to honor this tradition in your offerings as well as in your marketing. My guest, Ravi Jaishankar, is here to share on this topic and you will walk away with a better understanding of how you can approach marketing in a way that better honors yoga. We talk through tactical ways you can do this as well as resources for additional learning...

Today we’re talking about your goals, why they are so important, how to set them and then track your progress so you actually achieve them too. This is one of the topics I find myself talking about often so get ready for a fiery one! And if you’re looking for support and accountability as you’re working towards your goal, I’d love to welcome you into my membership, Thrive. Go to amandamckinney.com...

Today we’re talking about fear and how it can stop us from making progress on our goals. Because let’s face it, when we’re experiencing fear of failure, success or what others might think, it can stop us dead in our tracks even when we have the best intentions. We also talk about money and how it’s weaved into these fears too. Get ready, this is a good one! amandamckinney.com/podcast And if you’re...

Feeling tired? It’s probably because you’re doing too much or attempting to do it all as an entrepreneur, a partner, a parent, a friend and the other countless hats you’re wearing. It’s exhausting and incredibly hard to find balance with it all. That’s why I’m glad to bring you my guest, Pia Burman, who talks about the 8+8+8 framework that she uses to find balance in her life. It’s going to be a g...

Do you really dislike marketing? Or even…dare I say it…hate it?! It’s okay to say “yes” as most yoga teachers I know don’t love marketing. But the good news is that you can find a ways to enjoy marketing and that’s what happened to my guest and student, Lauren Reek. In this conversation she shares how she now views marketing as relational and not transactional and it made all the difference!  Show...

The podcast is changing but in a GREAT way! In this episode I’m sharing what to expect going forward with this podcast and I’m really excited to share these updates. I’ve listened to what you need and will be adjusting how I release specific content to you to help with focus and action taking tips. You’re going to love it! Show notes available with all links mentioned here: https://www.amandamckin...

As a follow up from episode #146 these are my top tips for creating a sustainable business that you love. There’s lots of tips on how to grow a business because there are lots of ways but only you know the best way for you to grow your dream business. All these tips allow you to tap into your gifts and preferences plus you already have everything you need to be successful! No fancy equipment or sy...

If you’ve ever struggled as a business owner or felt alone or like you’re the only one dealing with that particular struggle, this episode was recorded for you. What started as a conversation to talk about a success story turned into one of the richest conversations yet. Overall, the takeaway is: when there’s success, there’s also struggle. My guest Jessie Reino shares so much and I know you’ll ge...

If you’re tired of hearing “you should niche down” this episode’s for you. I 100% believe that niching down is great but it’s a process that takes time. In this episode I’m sharing the idea of finding your core message and how to find this for you. By finding your core message it will lead you to your niche in a way that will feel natural for you and not forced. Let’s dig in and I really think you...

If you struggle with the idea (& the actually action) of writing emails, this episode is going to be your favorite! A student of mine, Christine Fuchs, was recently praised for her incredible email writing skills and I knew I had to have her share her wisdom with you. 2 years ago she wasn’t comfortable with writing emails or any marketing really and now her students RAVE about her emails! She...

Done is better than perfect. Easy to say, hard to live it out. When we have high standards it’s easy to get in our own way when it comes to achieving business and life goals. If you struggle with perfectionism, this episode’s for you. We’re digging into what it is, how to catch it and combat it, and how to focus on progress instead of perfection. Show notes available with all links mentioned here:...

Disappointment happens as we are creating and building our business but it’s how we navigate the tough times that can make all the difference. My guest Alison McLean shares how she looks at failures and marketing overall as a science experiment. By separating herself from the “failure” she’s able to learn and adjust without attachment to the offering or the result and ultimately, grow her business...

As an entrepreneur you will experience easy & tough times. In this episode Samantha Harrison talks about how she navigates these ups and downs as well as how she has experienced success through saying yes to opportunities that present themselves. Because of this she has a successful business working with corporate clients that she also shares in her Corporate Yoga Teacher Training too! The tip...