The Ultimate Dance Business Podcast

Book an evolution call with Deborah⁠⁠ https://calendly.com/dancebusinesslab/30-minuteevolutioncall?month=2024-04  Struggling to make your social media work for your dance studio? In this powerful episode, Deborah Laws is joined by social media strategist and former studio owner Sally Prendergast from Dance Studio Marketing. Together, they break down the secrets of social media success, reveal the...

Book an evolution call with Deborah⁠⁠  ⁠https://go.dancebusinesslab.com/dance-school-success-plan How do you turn a good experience into a truly unforgettable one? In this solo episode, Deborah Laws dives into the magic of “surprise and delight” in your dance studio. From first trial classes to milestone celebrations, Deborah shares dozens of practical ideas to help you create WOW moments that boo...

Book an evolution call with Deborah⁠⁠  https://go.dancebusinesslab.com/dance-school-success-plan In this episode of  The Ultimate Dance Business Podcast , Deborah Laws welcomes back education marketing expert  Cerys Keneally , who shares how dance school owners can build long-term, impactful relationships with schools and nurseries. If you’ve ever tried offering a free workshop and heard nothing b...

In this guest-hosted episode of The Ultimate Dance Business Podcast, Heather Buelow—owner of Dancer’s Edge in Alberta, Canada—dives deep into one of the most powerful tools for building loyalty and community in your studio: the parent & tot class. Heather shares why these early-entry classes are far more than just cute bonding moments. They’re a critical first impression for families, a founda...

Book an evolution call with Deborah⁠⁠ https://go.dancebusinesslab.com/dance-school-success-plan In this episode, Deborah sits down with the inspiring Emma Bright, founder of Embody Dance and the creator of the Future Dance Teachers program. Emma shares her journey from dance teacher and studio owner to award-winning entrepreneur, stepping back from teaching to focus on building a national training...

Book an evolution call with Deborah⁠⁠ https://go.dancebusinesslab.com/dance-school-success-plan In this solo episode, I share how a recent post by Richard Branson got me thinking—about innovation, about courage, and about what it means to be the first to do something truly different. It inspired me to bring this conversation to you because I believe there’s something out there that you, as a dance...

In this powerful return interview, Deborah welcomes back money mindset and confidence expert Lesley Thomas — founder of the Money Confidence Academy and host of the Let’s Talk Money and More podcast. Together, they unpack the real reason so many dance and theatre school owners undercharge, stay stuck financially, or unknowingly push money away. Lesley reveals how our relationship with money is act...

Book an evolution call with Deborah⁠⁠ https://go.dancebusinesslab.com/dance-school-success-plan Are you wearing every hat in your dance school and wondering if it’s time to grow? In this episode, we explore whether to stay small and solo or expand your school and team. Deborah walks you through the pros and cons of scaling, shares mindset shifts that can help you decide, and reveals why waiting un...

Book an evolution call with Deborah⁠⁠ https://go.dancebusinesslab.com/dance-school-success-plan In this episode of The Ultimate Dance Business Podcast , host Deborah Laws is joined by business and sales consultant Hannah Walker to uncover the powerful truth about dance studio growth: it all starts with YOU. Hannah dives into the psychology of marketing, why dance school owners need to stop hiding...

Book an evolution call with Deborah⁠⁠ https://go.dancebusinesslab.com/dance-school-success-plan In this episode of  The Ultimate Dance Business Podcast , we explore the game-changing power of content repurposing. If you feel like you're constantly having to create fresh marketing material, this episode will show you how to work smarter, not harder! Discover how to take past posts, videos, and grap...

Book an evolution call with Deborah⁠⁠ https://go.dancebusinesslab.com/dance-school-success-plan In this episode of The Ultimate Dance Business Podcast, host Deborah Laws sits down with the incredible Rosina Andrews, a renowned dance educator, author, and innovator in the industry. Known for her revolutionary teaching methods, Rosina has made a significant impact on dance training with her Pirouett...

Book an evolution call with Deborah⁠⁠ https://go.dancebusinesslab.com/dance-school-success-plan Are you spending hours creating social media posts but not seeing real results? 🎭💻 In this episode of The Ultimate Dance Business Podcast , Deborah Laws dives into the power of Facebook and Instagram Lives and why they are the #1 tool for boosting engagement, reaching new audiences, and increasing stu...

Book an evolution call with Deborah⁠⁠ https://go.dancebusinesslab.com/dance-school-success-plan In this episode of The Ultimate Dance Business Podcast , Deborah Laws is joined by Heather Buelow , a highly experienced dance studio owner from Canada with over 21 years in the industry . Heather shares her journey of growing two thriving dance studio locations , managing a team of 22 staff , and balan...

📢 The Number One Reason People Buy from Your Dance School | Dance Business Growth & Sales PsychologyAre you struggling to attract more students to your dance school? Wondering why some parents say "yes" immediately while others hesitate? In this video, I break down the #1 reason people buy from your dance school—and it's NOT just about pricing!💡 What You'll Learn: ✅ The se...

In this episode of  Dance Business Lab , Deborah chats with the amazing Megan Kerrigan, a three-time World Champion Irish dancer and former performer with  Lord of the Dance . Megan shares her journey from the competitive Irish dance world to touring globally, and how she’s built a successful business helping dancers improve their technique, mindset, and confidence. Megan talks about finding her n...

Book an evolution call with Deborah⁠⁠ https://go.dancebusinesslab.com/dance-school-success-plan In this episode of The Ultimate Dance Business Podcast, Deborah Laws dives into the concept of vision versus need for dance school owners. She explores how to transform big dreams—like growing your school, earning more income, building a strong team, or creating more freedom in your life—into actionable...

Will Polston is a best selling author, entrepreneur, award-winning business strategist and performance coach who leverages his personal journey from a successful yet unfulfilled broker now empowering ambitious individuals to master their mindset and live a life they love. With a unique approach that combines multiple disciplines, he offers insight into behaviour and delivers life-altering strategi...

Book an evolution call with Deborah⁠⁠ https://go.dancebusinesslab.com/dance-school-success-plan In this solo episode of  The Ultimate Dance Business Podcast , Deborah dives into the importance of making new students and their parents feel welcome in your dance school. Drawing from her own experiences, including attending a business intensive in Fiji, Deborah explores how intimidating it can be to...

Book an evolution call with Deborah⁠⁠ https://go.dancebusinesslab.com/dance-school-success-plan In this episode of  The Ultimate Dance Business Podcast , host Deborah Laws sits down with Chris Colebrooke, the principal of a flourishing UK dance school (Colebrooke Productions) . Chris candidly shares the incredible journey of expanding his school from just 7 students to a vibrant community of over...

Book an evolution call with Deborah⁠⁠ https://go.dancebusinesslab.com/dance-school-success-plan In this episode of The Ultimate Dance Business Podcast, Deborah Laws invites listeners to take a step back and look at the bigger picture—what are you creating for yourself as a dance school owner? In this solo episode, Deborah guides you through a workshop to help you identify how you can work smarter,...

Book an evolution call with Deborah⁠⁠ https://go.dancebusinesslab.com/dance-school-success-plan In this episode of The Ultimate Dance Business Podcast, I am joined by Demi Medley, the principal of Total Dance school in Leeds, UK, to discuss what it takes to grow a thriving dance business. Demi shares her journey of running her school for 18 months and how she's balancing growth, family, and time m...

Book an evolution call with Deborah⁠⁠ https://calendly.com/dancebusinesslab/30-minuteevolutioncall?month=2024-04  In this episode of The Ultimate Dance Business Podcast, Deborah shares her top tips for creating irresistible, time-sensitive offers that will help you fill your dance classes and generate significant income. From back-to-school campaigns to Black Friday specials, learn how Deborah mad...

In this episode of *The Ultimate Dance Business Podcast*, Deborah Laws sits down with Kelly Marie Gibbs, owner of Azure Theatre School - a dance school in Buckinghamshire with over 300 students. They talk about the journey from starting small to managing a large team and how Kelly has stayed true to her core values. If you’ve ever struggled with balancing control, growth, and finding time for your...

In this episode Deborah explores the true power of following up on enquiries and helps you avoid some of the common pitfalls. Thank you for listening. This show is brought to you by Dance Business Lab.  Book an evolution call with Deborah⁠⁠ https://calendly.com/dancebusinesslab/30-minuteevolutioncall?month=2024-04  Dance Business Labs founder Deborah Laws is a multi-passionate dancepreneur, dance...

With over 30 years of dance teaching experience and 20 years as a successful dance studio owner, Sally Prendergast has learned the power of social media and digital marketing firsthand. Now, she is on a mission to help dance studio owners master the art of online promotion, break free from self-doubt, and achieve remarkable success on their own terms. You can find out more about Sally and how you...