The Typecast: Grow Your Art Business

Send us Fan Mail In this episode, Katie and Ilana dive into the world of creativity with Gian Wong, a graphic designer and illustrator. Gian shares his experience of understanding and expressing his creative style— emphasizing the importance of embracing what makes you unique and finding your tribe. This conversation highlights the power of authenticity and its impact on your creative career. As a...

Send us Fan Mail In this episode, Tyler Pate, a graphic designer and illustrator, shares his journey in the design industry and the challenges of managing multiple projects and roles. He discusses the importance of networking and connections, the value of a degree in graphic design, and the benefits of working freelance and agencies. He emphasizes the significance of recognizing achievements and c...

Send us Fan Mail In this episode, Katie and Ilana share their personal experiences and influences that have shaped their artistic aesthetics. They explore the nuances of personal style and the journey of finding one's creative identity. Being part of the journey to creativity requires authenticity and a willingness to challenge preconceived notions of what an artist should be.  As the convers...

Send us Fan Mail In this engaging episode, Katie and Ilana dive into the world of creativity and entrepreneurship with Dawn Nicole, the creative force behind her book, “The Art of Playful Lettering.”  Dawn, a talented hand-lettering artist and author, shares her valuable insights into the collaborative process of working with designers and publishers, highlighting the nuances between traditional p...

Send us Fan Mail In this episode, Katie and Ilana talk with Kristy Campbell, a brand identity and graphic designer and the founder of Pink Pony Creative. Pink Pony is dedicated to assisting businesses of all sizes to craft compelling brands, collaborate to make a meaningful impact, and do things with more spice! Kristy also does TikTok content sharing her personality and business work. Kristy shar...

Send us Fan Mail In this episode, Katie and Ilana engage in a conversation with Erin McManness, the creative force behind Paper Raven Co.—a brand renowned for its distinctive blend of stationery and home deco featuring hand lettering and florals as its trademarks. Established in 2015, Paper Raven has thrived for almost a decade! Erin shares how she transitioned from aspiring to be in musical theat...

Send us Fan Mail In this episode, Katie and Ilana sit down with Phoebe Cornog, the owner of Pandr Design Co. Pandr is a design studio that specializes in creating custom murals for businesses around the globe. Phoebe is best known for her vivid murals and distinctive letterforms as well as her transparency around sharing business and pricing tips with other artists in the industry. In this episode...

Send us Fan Mail In this episode, Katie and Ilana talk to Kat Irannejad, the director and founder of Totally Reps, an illustration and creative production agency representing and advocating for a diverse roster of artists while cultivating long-lasting client friendships. Kat shares valuable insights about art representation and the dynamics between artists and agents. The discussion touches on cu...

Send us Fan Mail In this episode, Ilana talks to content creator and brand designer Lucy Eden. Lucy shares her inspiring journey, discussing how she began entering the world of content creation on TikTok and Instagram and how these platforms have propelled her career, providing valuable experiences in the fields of business, branding, and content creation. Lucy emphasizes the importance of segment...

Send us Fan Mail In this episode, Katie and lIana interview Jess Goldsmith, an illustrator, lettering artist and curator in Brooklyn, New York. She also runs Women of Type, an online community that raises the voices of female-identifying lettering and typography artists and creates a safe space for women and non-binary artists to break barriers and prosper in the landscape of creativity.  Jess sha...

Send us Fan Mail In this episode, Katie and Ilana interview Jimbo Bernaus, a lettering artist, graphic designer, and art director who co-founded ShoutBAM, a design studio offering both free and premium digital tools and courses to help you become a better designer. Jimbo shares his journey in the creative world, discussing the fusion of artistic exploration and business growth, along with his pass...

Send us Fan Mail In this episode, Katie and Ilana talk to poet and artist, Amber Vittoria. Amber shares how she’s able to naturally intertwine the kinds of art she does—poetry, visual and digital arts—and how it’s okay as people and as artists to pursue your interests that may or may not overlap with your career.  Take it from Amber; anyone can be a poet, a graphic designer, a painter all at the s...

Send us Fan Mail In this episode, Katie and Ilana interview Kelli Anderson—artist, designer, tinkerer, but most importantly, a person who genuinely craves human connection, which she creates through her art. Join the conversation as Kelli walks us through her life: how predictability allowed her to explore her kind of art, what it’s like to produce her pop up books, This Book is a Camera & Thi...

Send us Fan Mail In this episode, Katie and Ilana interview James Edmondson, Founder of OH no Type Co. which specializes in creating custom and retail typefaces.  James shares how he got into lettering as a teenager to build his self-esteem and how he now runs his own type foundry. He also shares the importance of execution versus names and ideas, and how marketing authentically on Instagram throu...

Send us Fan Mail In this episode, Katie and Ilana discuss art licensing and how artists can license their work for products like greeting cards, apparel, and home goods. They talk about how licensing differs from freelancing, how royalties work, tips for building a licensing portfolio, and the pros and cons of working with an art licensing agent.  While licensing can be a lucrative income stream,...

Send us Fan Mail In this episode, Katie and Ilana interview Nicki Traikos, Founder and Creative Director of Life I Design. Nicki talks about the process of bringing her dream of writing a book into reality, from finding the right publisher to marketing strategies and illustrating her own cover. She also shares why it’s important to embrace your worth both as an artist and as a budding author, and...

Send us Fan Mail In this episode, Katie and Ilana talk about the hacks that they use as graphic designers and artists to help them work smarter and save time. These simple tools and mindset shifts allow their businesses to function smoothly and help them be more productive as entrepreneurs, all while maintaining work-life balance and avoiding burnout.  So to all letterers, type lovers and art enth...

Send us Fan Mail In this episode, Katie and Ilana interview Michu Benaim Steiner, Head of In-House International, a studio/agency that works with clients to develop brand identities, strategies, and creative expression to ensure their voice is understood. Michu talks about how she defines success based on building trust with clients and helping them achieve their goals. She also shares the value o...

Send us Fan Mail In this episode, Katie and Ilana talk about the tools of the trade that can help level up your digital lettering. They also talk about why they don’t believe you need a formal education to create a successful career in the arts. Join them as they look back on their journey as lettering artists - from design school, to licensing their first works, to taking the reins at Goodtype. T...

Send us Fan Mail Join Katie and Ilana as they interview Lynne Yun, the renowned NYC-based type designer and educator behind Space Type. Lynne shares her best advice for keeping a healthy work-life balance, green (and red) flags for choosing the right creative projects to take on, and ways to incorporate more creative expression and fun into our days. We also chat about navigating managing multiple...

Send us Fan Mail In this eye-opening episode, Katie and Ilana dive headfirst into the intimidating world of pricing your art as a freelancer! Your hosts are sharing real numbers and pricing strategies while also tackling issues like money mindset, challenges and fears that haunt artists when pricing their art…and they even get vulnerable by sharing personal stories of what affected their own relat...

Send us Fan Mail In the second episode of The Typecast, Katie and Ilana dive deep into the different ways artists can make money beyond just selling original pieces. From freelancing to brand partnerships, we’ll explore the pros and cons of 7 popular income streams so you can decide which ones make the most sense for you and your business.  Whether you're a seasoned artist, just starting out,...

Send us Fan Mail Our first episode is all about the basics of running a creative business. We’re talking about what you need to do to set up your art business the right way—like what documents you need, how to legally structure your business, and how to manage your finances. Your hosts, Katie and Ilana, are here to lead you through the ins and outs of being a creative entrepreneur, based on years...

Send us Fan Mail Join Katie Johnson and Ilana Griffo of Goodtype in their new podcast, Typecast. They'll take you on a journey through what it really means to be a working creative. From finding clients to pricing your work, they'll cover everything you need to know to build a successful and sustainable business around your passion. And they're not alone! They'll be joined by s...