The Twin Project

Episode #128: In this episode, the twins talk about how a Japanese University used AI to create a super glue that is 10x stronger than any current existing one. It can even be used underwater. It shows how AI impacts not only the software world but accelerates product/element discovery in the physical world.  #ai #aiinscience #aipodcast #nftwins

Episode #127: In this episode, the twins about the problem that Europe is currently facing with having a ton of AI talent but somehow still 80% of the overall AI funding goes to US companies. Their personal take on where they will start their new AI company and much more. #ai #vc #aistartup #aieurope #YC #aistartups #startups

Episode #126: In this episode, the twins talk about Yoti the go to player for age verification for adult websites. They have been around forever, but regulatory changes over the past years around the globe forcing adults sites to mass adopt, giving these verifications companies a massive boost. #adultindustry #ageverification #yoti #nftwins

Episode #125: In this episode, the twins talk about Sustainable Aviation Fuel (SAF) as well as the impact on the aviation industry. This is a great example on how regulations create opportunities for new products. #aviation #sustainableaviationfuel #podcast #nftwins #startup 

Episode #124: In this episode, the twins talk about why first -time founders are way too protective about their ideas. Potential wasting precious time creating the "perfect plan" instead of starting and getting as much user feedback in as possible. #startup #firsttimefounders #yc #podcast #business

Episode #123: In this episode, the twins talk about the airline industry its' bad margins as well as how it gave birth to highly profitable business for these airlines. Listen and find out how airline companies make billions with their reward programs.#miles #airlines #podcast #business

Episode #122: In this episode the twins talk about their own experience on when to pivot or when is it worth to persevere in the startup. Take a listen and maybe learn from their mistake a thing or two.  #nftwins #bootstrapping #ycombinator #pivoting #aistartup #ai

Episode #121: In this episode the twins talk about the good, the bad and the ugly of bootstrapping. They talk about all the ups and downs that they went through bootstrapping 2 startups.#nftwins #bootstrapping #ycombinator #aistartup #startup #founderjourney #founder

Episode #120: In this episode the twins talk about how you can take advantage of these 5 mind-bending social & behavioral phenomena that shape our lives. Learn how the Streisand effect, Baader-Meinhof phenomena, Mathew effect, Pygmalion effect & Goodhart’s law came to their name and how you can take advantage of them.#nftwins #psychology

Episode #119: In this episode, the twins talk about the concept of social proof and how it impacts our daily life.#social proof

Episode #118: In this episode the twins talk about the lindy effect and the impact on the Longivity of Companies. #longivity #lindyeffect #startups #buisness #nftwins

Episode #117: In this episode the twins talk with Felix an ecommerce entrepreneur. He quit his comfy corporate post at 30, started a Kickstarter, and built Levia – the weighted-blanket brand that topped €2 million in annual sales and sold it. Now he’s back with Apex Sleep (premium men’s pillows) and Pachapaca (luxury alpaca hot-water-bottle covers). In this convo we dig into: the gut check that pu...

Episode #116: Sweating through July? Good. Today, the twins turn the summer scorch into a playbook for profit 🔥 What you’ll hear • HVAC at $310 B and climbing: who’s pocketing the spikes in demand • Cooling products that jump 90 % for every extra Fahrenheit 📈 • Slushy machines up 163 % week-over-week (Ninja, we see you) 🥤 • Climate-adaptation market defined and already $30 B strong • Why heat w...

Episode #115: In this episode, Marc and Lucas break down why Standing Out, Staying Consistent, and Finding Your Tribe Pays Off. 🔥 What you’ll hear: • The “price of admission” quote and why discomfort = growth • How social pressure kills dreams and what to do instead 💭 • Our 15-year fitness journey, creatine myths and disco-pumpers 🏋️‍♂️ • Friends, family and the zombie-business trap — choosing y...

Episode #114: Today on NFTWINS we unpack how Base44 rocketed from zero to an $80 million Wix buy-out in just six months 🤯 🔥 What you’ll hear • How a simple wrapper on Anthropic’s Claude turned into rocket fuel 🛠️ • What Wix is really buying (hint: distribution insurance) 📈 • Meta waving $100 M signing bonuses in the AI talent arms race 🚀 • Why “never let the truth get in the way of a great sto...

Episode #113: In this episode the twins talk about going to conference as a startup founder in 2025. Is it worth it? Or as most people say a complete waste of time? Back in 2018, we flew to Web Summit thinking we’d raise millions. What did we do instead? Stood behind a tiny booth with a GameCube emulator and got ignored for 3 days straight. Zero investors. Zero deals. 100% cringe. But guess what?...

Episode #112: In this episode the twins jam with Victor Torac on different business ideas ranging from 1-man AI consultancies to Protein Cookie brands and the importance to work with people you trust that have similar work ethics. This episode is a bit different because it is more a recording of a normal conversation that we have on weekly basis with him and decided to record this one. #nftwins #a...

Episode #111: In this episode the twins run the same prompt with the latest VEO-3 model (Video gen) and compare it with their video gen test 2 years ago. The difference is huge. Especially considering in now generates sounds that fits more or less the video generation.#veo3 #googleai #nftwins #podcast

Episode #110: In this episode the twins talk about the first ever water jetpack (cudajet) that honestly looks super sick. It costs fortune but daaaamn we want to try it. Additionally we talk about how following some users feedback may lead to a total imbalance in the overall experience explained in the case of WoW.#worldofwarcraft #nftwins #waterjetpack #podcast #business #wow #cudajet

Google’s new AI “Try-On & Shopping” feature promises hyper-realistic virtual fittings—and a seismic shake-up in online retail. In this episode: How the AI try-on works 3 biggest challenges retailers will face 2 strategic pivots to stay ahead What this means for shoppers and privacy #AI #Ecommerce #GoogleAI #RetailInnovation #TechTrends #FutureOfShopping #DigitalMarketing #nftwins

Episode #108: AI-generated UGC is here—and it's getting scary good. In this episode, the NF Twins explore: 🎭 UGC-style ads that feel so real , you can't tell they're made by AI ⚙️ The best AI UGC tools right now to create fast, authentic-looking content 🚫 The current limitations and pitfalls of AI-generated user content 🔮 The future of influencer-free marketing powered by synthetic creators 📢...

Episode #107 - CPMs are climbing. AI is your new creative director. And raw UGC beats your agency's polished ad. This week, the NF Twins break down the new rules of marketing in 2025: How tools like ChatGPT, Midjourney & Synthesia are redefining content The brutal rise of CPMs & CPIs (and why it’s happening) Why UGC is the only content people still trust How startups can win without bl...

Episode #106: In this episode the twins talk about: What should you do when life throws chaos your way — like a full-day blackout with no warning? In this episode of the NFtwins podcast, we share our real story of an unexpected power outage in Spain and Portugal, and how we turned frustration into a beach day with friends. Learn how to stay calm when things are out of your control, shift your mind...

In Episode 105, the twins fight another clone war to see who is going to be the alpha twin for the week. They dive into: 🍇 A wineyard idea that’s either visionary or very drunk 🐶 Dog-washing vending machines for park pups (seriously) 🔥 Two audience questions that hit deep: — “Everyone around me plays it safe. How do I stay bold without becoming a loner?” — “Everyone says follow your passion—but...

Maxed out cards. Burned out CTO. Seven years of pivots, flops, and feeling stuck. So why didn’t we quit? In this raw and honest episode, the twins open up about what it really felt like to build for 7 years with no traction. From sharing a room and renting their apartment to scraping by on side gigs, to watching peers take off while they questioned everything—they dive deep into the emotional roll...