Troon
The Turn
The Turn takes a broad look at golf, not just as a game but as a business. Julia Kelly and Kris Strauss have decades of experience in the golf industry. The duo discusses trends from the golf business, equipment and more. Presented by Troon, each episode will be joined by a featured guest, promised to be a big-time expert in the industry.
Be sure to visit the podcast's website and support the creator: theturnpodcast.libsyn.com
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Episodes
Women in Turf - Behind the Scenes at Kapalua 28.01.2023 23:38
In this episode, Kris and Troon agronomy colleague Brie Kenny take a peek into the inspiring group of female turf specialists who came together to volunteer at the 2023 Sentry Tournament of Champions at Kapalua in Maui, including: Kimberly Gard - Territory Manager for Syngenta Carey Hofner - Superintendent of the Valley Course at The Club at Cordillera Morgan Taylor - Assistant Superintendent at R...
Connecting Members and Customers through Unique Programming 24.01.2023 24:21
Listen in with Kris and Julia and hear great programming ideas from Atusa Freyer, Naperville Country Club, and Devin Lowe, Ak Chin Southern Dunes. From calendar standards to trending events and pop ups, these club professionals share best practices that anyone in the club world can use. "Ritas and Fajitas," anyone?
Kapalua Head Golf Pro Makes Sony Open Debut at 60 12.01.2023 10:15
While onsite at Kapaula for the Sentry Tournament of Champions, Kris Strauss captures an interview with Michael Castillo. As the Head Professional of the Plantation Course at Kapalua and former President of the Aloha Section PGA, Castillo comes from a rich heritage of golf in Hawaii. His father is long-time club pro Ron Castillo, who has played the Sony Open 10 times. His five children all became...
Club Car and the Evolution of Golf, Utility, and Personal Transport 09.01.2023 17:37
Listen in as Kris and Julia learn about the evolution of golf, utility, and personal transportation with Bill Hodge, David Hules, and Chris Sanders from Club Car - a Troon partner for 25+ years.
An Exclusive Q&A with Rory McIlroy 21.12.2022 41:48
In this special episode, Kris and Julia share the recording of an exclusive Q&A with world #1 Rory McIlroy, which was broadcast live on December 14, 2022. Tune in to hear Rory talk about his junior golfing days growing up in Ireland, career highlights, mentors, and his plans for the day he eventually decides to hang up his clubs.
Around the World with Sven at Indian Wells Golf Resort 14.12.2022 26:20
In this episode, Kris and Julia took the opportunity to visit with Sven Wiedenhaupt, General Manager of Indian Wells Golf Resort about his global adventures and unique approach to the customer experience. For questions, feedback and show ideas, contact jkelly@troon.com
Pushing the Boundaries of Simulators and "Eatertainment" 30.11.2022 34:06
From a Patented Hydraulic Moving Platform, three hitting surfaces, and real-time ball flight data, to mesmerizing 3D graphics, birdsong, and cool breezes, Golfzon is truly a high-tech experience that might be as mind blowing as it is fun - especially when served up with a whole new level of food and beverage offerings. And the experience goes way beyond golf! Join Julia and Kris as they chat with...
Insights from the 2022 Troon Golfer Survey 17.11.2022 38:15
Troon only sends its biannual Golfer Survey once every two years, and in this episode Kris and Julia are joined by EVP Phil Green to chat about the interesting statistics revealed in the 2022 edition. More than 10,000 individuals from Troon's subscriber database responded, which represents an increase of 3,000 from the 7,000 who responded in 2020. This was the fifth survey sent since 2014.
Folds of Honor - Meeting Sacrifice with Hope 09.11.2022 20:25
In honor of Veteran's Day, Julia and Kris chat with Tony Biata, PGA Member and Senior Director of Development for Folds of Honor . Meeting sacrifice with hope, Folds of Honor has awarded more than 44,000 educational scholarships to the families of fallen and disabled military personnel since its inception in 2007 - and now their mission also extends to first responders. Troon became involved with...
Benefits of Incorporating the Deep Work Philosophy 27.10.2022 27:03
In this episode, Senior Vice Presidents Phillip Martin and Bill O'Brien share ideas with Julia on how to incorporate the philosophy of deep work into our professional and personal lives, as described in Cal Newport's 2016 book Deep Work: Rules for Focused Success in a Distracted World . For feedback, questions, or show ideas reach out to Julia Kelly at jkelly@troon.com.
Perks of Curated Beverage Programming 18.10.2022 35:17
It's not just about the ice, glassware, garnishes, or pour... beverage programming also requires strategy, creativity and collaboration. Join Julia as she dives into the world of libations with Ed Doyle, SVP of Food and Beverage and President of RealFood Hospitality, Strategy and Design, Joe Martin Corporate Director of Food & Beverage, and Anthony DeSantis, Regional Account Manager for BeamSuntor...
Club Operations and Greenlights 06.10.2022 24:48
Julia is joined by colleagues Phillip Martin and Justin Herr to discuss a few key concepts of club operations, viewed through the lens of the New York Times Bestseller, Greenlights, written by Matthew McConaughey and published by Crown Publishing Group.
An Interview with Matt Fitzpatrick 28.09.2022 20:49
This episode of The Turn features an excerpt of Kris' interview with Team Troon member and US Open Champion, Matt Fitzpatrick. Listen in as the pro shares special moments from the US Open and a few other cool thoughts along the way.
Troon Family Golf Month 2022 30.06.2022 36:46
In this episode, Julia and Kris chat with the ultimate golfing family, the Maurers. Both Lindsay and Neil are Troon General Managers, and 9-year old son Kingston is already well into developing his love for the game.
Logos - To Change or Not to Change? 06.06.2022 27:01
Listen in as Julia and Kris take a deep dive on logo changes relative to brand strategy, standards guides, best practices, and more. Our guests for this episode are Lauren Weingartner, Corporate Director of Sales & Marketing, and Joelle Creamer, Brand Development Lead for RealFood Hospitality, Strategy & Design.
Troon Women's Golf Month 2022! 02.06.2022 25:43
Looking for ways to get more women into golf? Have a listen to this episode, featuring Marissa Kulig Crow, 2021 LPGA National Teacher of the Year, for best practices on growing the game with women and anyone who wants to get into golf!
New Solutions to F&B Challenges 17.05.2022 33:18
In this episode, Julia and co-host Monica Fedri chat with Corporate Director of F&B Joe Martin and St. James' Director F&B, Lindsey Krause, about some creative and trending solutions to today's top F&B challenges.
It's Player Development Month 2022! 03.05.2022 30:26
In this episode, Julia and Kris chat with Tim Mahoney and Steve Loesher on how Troon's coaching team is helping to grow the game around the world.
Trends in GC Renovations & Construction 18.04.2022 32:08
In this episode, Julia and Kris chat with Jeff Poling and Jeff Schwinkendorf, two of Troon's golf course renovation and construction pros, on trends in the industry.
Making Golf Better with Diversity, Equity and Inclusion 05.04.2022 33:23
Special guest Kendall Murphy, Troon's Director of Diversity, Equity, and Inclusion, joins Kris Strauss and Julia Kelly to discuss best practices for creating a more welcoming environment, on course and off.
What's Most Important in F&B Marketing? 02.03.2022 30:29
What's the single most important component in food and beverage marketing? Jared Cohen and Julia Kelly chat with Joelle Creamer with RealFood Hospitality, Service & Design in this episode. And, spoiler alert, it's not what you think it is!
Digital Strategy with our Friendly Neighborhood Google Expert 07.12.2021 23:21
The internet never sleeps. Which is why it is important for your website and your business to always be prepared. Jared Cohen and Kris Strauss are joined by Jessica Lewis, Senior Director, Digital Strategy for Troon and Indigo Sports for a Google and Digital Optimization discussion with tips and strategies you'll want to make note of!
A New Era of Coaching and Instruction 12.11.2021 41:22
On this edition of The Turn Podcast, Troon and ThrivSports teamed up to bring elite coaching to more golfers around the world in a new and innovative way. Through strategic integration and marketing efforts, Troon Coach expects to be a game-changing way for all coaches in the Troon portfolio, for golf and beyond, to elevate their offerings and presence. Tim Mahoney, the global director of coaching...
PHAT Scooters CEO Tim Moran 01.11.2021 39:08
The single rider revolution is on for the game of golf! Over the years, golfing with a push cart or a golf cart is not the only options to choose from when making your way around the golf course and one of the most fun and innovative ways to get from tee to green now is with a PHAT Scooter. Tim Moran, CEO of PHAT Scooters and Jerrel Grow, Director of Golf at Pronghorn Resort which were among the f...
A world-ranked amateur tournament series 21.10.2021 30:46
From one to now 11 world-ranked amateur golf tournaments since 2014, the Troon Saguaro Amateur Series now features some of the more popular and sought after events in the amateur golf world. Coming off the announcement of the return of the six winter tournaments in this series, the co-founders, Roy Edwards and Joe Jensen, return for their second visit on the Turn with Jared Cohen and Kris Strauss...
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