Mauricio Suarez

The Trustbound™ Podcast

Business EN ↓ 34 episodes

Cold outreach scales activity. Trust scales outcomes. The Trustbound™ Podcast explores trust-first go-to-market, where warm introductions, ecosystem partnerships, and referral networks drive real growth. Hosted by Mauricio Suarez, founder of itogai, each episode breaks down how to design the systems, signals, and behaviors that let trust move business without creating noise or fatigue. For founders, sellers, operators, and connectors who believe growth should feel human and still perform. Because when trust compounds, everything else follows.

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Author

Mauricio Suarez

Category

Business

Podcast website

podcasters.spotify.com

Latest episode

Oct 21, 2026

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Episodes

Trustbound™ Breakdown: The seamless web of deserved trust 28.04.2026

Pedro Marin, co-founder of Landa Club, referenced Charlie Munger in his episode and one phrase hasn't left since: a seamless web of deserved trust. In this Trustbound™ Breakdown, Mauricio goes back into that conversation to unpack what that phrase actually means, how Pedro and his co-founder built it from scratch, and why the way trust networks grow has nothing to do with campaigns. 🎧 Listen...

The seamless web of deserved trust 21.04.2026

In this episode, Mauricio sits down with Pedro Marin Campero , co-founder of Landa, to explore trust as the invisible infrastructure that supports everything meaningful, from lifelong partnerships to the biggest life decisions. They dive into why choosing a partner is more akin to a marriage than a simple agreement, and why true diligence is found in shared values rather than just data points. Ins...

Trustbound™ Breakdown: Beyond the script: why "modern" selling is failing and how trust fixes it 14.04.2026

Rick Roberge, 50-year sales veteran and creator of the Project 200 methodology, said something in his episode that's hard to shake: the person making the referral is the greatest beneficiary. In this Trustbound™ Breakdown, Mauricio goes back into that conversation to unpack why that one sentence reframes everything about networking, what Rick meant when he called inbound marketing "a drug...

Beyond the script: why “modern” selling is failing and how trust fixes it 07.04.2026

Mauricio and Rick Roberge go straight at what is missing in modern GTM - real one-to-one relationships. Rick argues that one-to-many go-to-market thinking can become a drug and leaves teams unable to build trust with people who are not ready to buy yet. They discuss what it means to be real, why referrals work (and why the referrer often benefits most), how relationships branch and compound, and T...

Trustbound™ Breakdown: Where relationships move business 31.03.2026

From strangers to a two-year partnership in one WhatsApp intro. That's the story behind this episode.  And in this Trustbound™ Breakdown, Mauricio goes back into that conversation with Tomás Uribe to pull apart exactly how it happened, the moment that sealed the decision, why the introduction carried so much weight, and what it actually means when trust travels through someone else. 🎧 Listen...

Where Relationships Move Business 24.03.2026

Mauricio sits down with Tomás Uribe, CEO of Mavity, to to unpack what a real Trustbound™ relationship looks like in practice - a warm introduction, a long-term working relationship that feels like co-building, and the compounding trust that turns vendor into partner. They discuss how Mavity evolved over time, the realities of VC pressure, and why the best work happens when trust and alignment show...

Trustbound Breakdown: The 7 Trustbound Principles 17.03.2026

Every great founder, seller, and partnerships leader has been running the same motion intuitively: building trust before opportunity, making introductions that compound, showing up before they're needed. They just didn't have a name for it…or a system. In this first Trustbound™ Breakdown, Mauricio walks through the 7 Principles that sit underneath every trust-driven deal you've ever se...

The high cost of cold growth (and why it is failing) 10.03.2026

Why do some deals move fast while others feel like you are restarting from zero? In Episode 1, Mauricio breaks down the pattern behind Trustbound™ - the idea that the lightest momentum almost never starts cold. We cover the Human Bridge, why context decays when relationships get flattened into CRM rows, and why trust does not replace diligence - it focuses it. If you are tired of manufacturing urg...

The end of heavy growth: Welcome to Trustbound™ 24.02.2026

Growth feels heavier than it used to, even with more tools and noise everywhere. In this first episode, Mauricio Suarez defines Trustbound™: a trust-first motion where momentum is shaped by trust, timing, and context, not pressure or volume. This is a space for real conversations about how trust moves people and ideas forward. It is not about tactics or growth hacks; it is about the architecture o...

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