The True To You Podcast

In today’s episode, we round out this two part conversation on pricing. We talk about what a value ladder is, positioning your pricing - relative to the market and your clients, allowing for a profit margin and alternatives to hourly rates and fixed pricing. While these mini episodes are intended to be simple and not throw a thousand ideas at you - at a minimum I do hope you pencil in a regular da...

Today’s episode is taken from a short but powerful 10min IGTV on pricing. Pricing is one of the top 3 things small business owners have questions about when we they enquire about coaching. At least once a year we want to sit down and evaluate our pricing to ensure it's a reflection of the type of business we’re building and the value we’re creating. This video isn’t about how to be the most expens...

Ché Elizaga Castro is an award-winning Brand Story Strategist + Copywriter for impact-driven brands, and an in-demand speaker flipping the business script with a more human approach to marketing. Ché founded Come Alive Co to help industry disruptors elevate their presence and stand apart through the connecting power of Brand Story. In this episode we talk about: Che's career story and why she left...

The word “community” and building a community has become a buzzword in marketing in the last 10 years - most likely due to the rise of social media, blogging, gaming and discussion platforms like reddit. So why is community something that we are both craving for our mental wellbeing, and interested in as a marketing strategy for small business? Why is building a community or being part of communit...

Chaili Trentham designs developmental conversations for authentic leaders across multiple organizational industries. After several years of developing leader training programs in higher education, she began collaborating as a consultant for companies passionate about employee experience, while teaching leadership studies to undergraduates in the university classroom.  Chaili is Founder of Coffee o...

Ruby and John Marsh have an honest conversation about the role of social media in business and in life. We talk about how social media can unconsciously affect our business growth and how you can start to look beyond social media in your marketing. READ: Creating a marketing strategy without social media --> https://www.rubymarsh.com/socialmedia/

Tara Lee Bagnall is the founder of Ohm Wellness is a Yoga and Mediation facilitator, passionate about helping people in community and corporate settings, to transform their lives to one of more joy and fulfilment. She is the creator of online program '40 Days with Tara’ Tara uses simple yet powerful methods, like Yoga, Meditation, Energy Medicine and Mindset Awareness to transform her own life - f...

Today's guest is Laura Higgins - founder of marketing consultancy Lala Social Club. As the founder, Laura’s role is consulting with clients, putting together strategies and helping everyone get really good at marketing. (Plus also managing to market her own business while she's at it) She works with small business owners who want to cut through the noise. She is here to give you practical, proven...

Jen Wright is a self-published author whose first love is helping young women develop their skill of oral storytelling and writing their personal story. Jen's new book is called RedeemHer Heart and is a personal memoir. This book is her first major creative endeavour on this scale, but like anything Jen puts her mind to it's a starting point. Throughout 2020 she rose to the occasion, despite havin...

My guest today is Sue Atkinson, a local Newcastle artist who started the journey of selling her art commercially in her mid-life. We talk about how she expressed her creativity as a child, growing a business in 2020, the challenges of being seen as an artist and selling your work, social media and the inspiration behind what she chooses to paint.

Episode Notes Stephanie Heath is a coach, mentor and big sister. Her intention is to help you attain six-figure job offers and a killer internal smile through her business Soul Work and Six-Figures. During her time in corporate America she was involved in the hiring of 100's employees for JP Morgan Chase, Goldman Sachs, Deutsche Bank, and Credit Suisse. She negotiated the salaries of C-Suite Execu...

Episode Notes My guest today has over 25 years of leadership experience in a variety of National and Global Executive roles across a range of industry sectors. From business ownership, executive leadership, change management, culture creation, brand, product & all facets of marketing, she has demonstrated creativity, innovation & entrepreneurial ability in all of her career appointments to...

Episode Notes For today’s episode, I thought I’d dig into the archives and share with the podcast community some of the work that we’ve been doing inside the Create(her) Club. It’s only fair you get taste for what it’s like to be part of this magical group.  A big part of this 3 months spent together, was about giving our goals structure, get ourselves off the starting line and hopefully ticking o...

Episode Notes My guest today is Victoria Lovisa Lawyer turned women’s health + wellness coach. Victoria specialises in help women in the early years of motherhood who feel disconnected and depleted become engaged with a new life story.  _ _ For her it starts with providing inspiration, education and practical, simple tools through delivered via social media, holistic health + lifestyle programs, t...

Episode Notes In this solo episode, Ruby shares three strategies to help you feel more freedom while creating content online & social media without the pressure and emotion that often stops us from being consistent. Books referenced in this episode: Steal Like and Artist and Show Your Work by Austin Kleon Mentioned in this episode was my conversation with Odette Barry in Ep.65 where we spoke a...

Today's episode focuses on how you can be more magnetic online and offline, and what effect that has on attracting our dream clients or customers. Head to ---> https://www.rubymarsh.com/ or follow me on Instagram https://www.instagram.com/rubykmarsh/

Ash is a former therapist and a serial entrepreneur turned mentor & productivity coach who helps female entrepreneurs increase their profit + productivity. Her mission is teaching women with big dreams how to crush their goals without missing out on the moments that matter most in life. Through her own experience as an ambitious & driven mama of three babes under the age of 6, she has foun...

Today’s guest - Odette Barry is one of those women, she’s the founder of her own PR company Odette and Co as well as the 9-week mentoring program Hack Your Own PR and podcast of the same name. She’s witty, intelligent and extremely generous with her advice on how to become a better storyteller which will lead you to better promotion and PR opportunities. This episode is essential for small busines...

My guest today is Joanne Wetzel - a Certified Life Coach, YouTube Content Creator, and Podcaster with more than eight years of experience mentoring, coaching, and empowering women in business. Through her company, Joanne Wetzel Coaching, she specialises in coaching women on how to develop their personal skills to show up more empowered and inspired in their businesses. She truly believes that when...

In this episode I am joined by the delightful Maya Oren - Visual Director and Founder of mojalvo. Maya specialises in helping brands in hospitality, fashion and wellness spaces. She creates photography and video content, visual brand strategies and seeks to understand the culture of a brand to harness and evoke a certain "energetic identity". She openly “moonlights” as a wellness enthusiast, leadi...

This episode was inspired by a 7 day yoga training Ruby completed in September 2020, and specifically the principles apply to small business owners and career. Managing information & inputs Building legacy Having a sense of urgency Success is in relationship The value of teaching for service based-businesses Mentioned in this episode: True to You podcast Ep. 60 - Mary Margaret Skelly on creati...

Katie Saffert is the creator of Hatched Collective, a consulting firm for entrepreneurs who are ready to build their community and grow their business. She's a natural leader and a visionary, yet incredibly down to earth and practical that all this business stuff is happening while juggling motherhood. This is an important episode for the small business owner who feels like their vision has been t...

Mary Margaret Skelly believes a woman’s overwhelm and job satisfaction can be remedied by reconnecting to our essence, forgetting much of what we've learned about what a successful life looks like, and staying true to ourselves. The traditional, one-dimensional path simply does not work for most of us. Having advised hundreds of business leaders through her work as an executive search consultant o...

My guest today is a friend and inspiration when it comes to design collaborations. She is the founder of Altrd Studio - the place where you bring an idea, and we breathe it to life. Jess Wells began her design career many years ago working for Lisa Messenger at the much adored Collective Hub magazine. After moving onto Aussie favourites, Seafolly and Miléa, she took a chance job offer that saw her...

Shinobu Hindert is a CERTIFIED FINANCIAL PLANNER™, money expert, and creator of Empowered Planning, LLC. She has spent over 10 years creating personalized financial plans for hundreds of individuals and families around the country. Through her experience working for some of the largest institutions in the US, Shinobu has created a proven method for teaching personal finance and delivered over 500...