Ruby Marsh
The True To You Podcast
The True to You podcast explores what it looks like to throw out the rulebook and build a business that's authentic to your current chapter of life. Thanks to the internet, we've been given the knowledge and opportunities to market and grow a business in ways our mothers could only dream of. Now is the time to carve our own path and create new blueprints as women building businesses in 2024 and beyond.
Where to listen?
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Episodes
#157 – How to sell with ease and scale your business your way with Linda Helistö (Part One) 18.09.2023 59:53
Linda is a former IT startupper and Sales Executive who got tired of constantly working on the verge of burnout and hiding behind other people’s dreams. Taking the leap to the unknown, she followed her life-long dream, leaving her life in Finland and moving into an RV on a small island in the wild and luscious Canadian Pacific Northwest. Studying and working alongside some of the greatest minds in...
#156 – Why trust is your most valuable currency in the digital age (and four ways to deepen it) 09.09.2023 36:26
For several years, we've been told that we're in an attention economy - the more attention and engagement you get, the easier it is to 'win' in business. While you do need some feedback to show your marketing is resonating, gaining a lot of attention doesn't automatically result in more clients. The bigger question your audience is asking now is: "can I trust this person?". In this episo...
#155 – Building your emotional intelligence to create the kind of success you want - with Nerida Bint 30.08.2023 53:59
In this episode we're bringing back a past guest - Nerida Bint who has had a major transformation in her business and personal life since we spoke back in 2020. Nerida's work now centres around coaching woman and men in emotional intelligence so they can play bigger in their business and relationships. If you feel like your emotions are running you and you want a little more ease in your life you'...
#154 – Two beliefs that will radically change how you feel about selling your service 17.08.2023 27:23
Today's episode is all about selling! I'm sharing two belief shifts that radically changed how I felt about selling in the last two years. Shifting these beliefs allows us trust the process and feel more confident next time you go to talk about your pricing or make offers to new clients. Want help with your writing? Download our free guide "18 Copywriting Tips to juice up your content" -...
#153 – How do I actually 'find my voice' and transform my writing or speaking? 12.08.2023 22:30
What if instead of trying to find your voice was not a mysterious process but something you find by using it? In this conversation, Ruby shares 3 tools that will help you discover your unique voice whether you're looking to write or speak more. Want help with your writing? Download our free guide "18 Copywriting Tips to juice up your content" - CLICK HERE to grab yours Learn more about h...
#152 – What nobody talks about when it comes to a magnetic personal brand 03.08.2023 34:37
When we think about personal brand it's easy to think that it's all about the look and feel, but compelling personal brands or compelling characters go much deeper. In this conversation, Ruby shares 3 things you can start to bring in to your personal brand so you're more magnetic to your audience. Want help with your writing? Download our free guide "18 Copywriting Tips to juice up your conte...
#151 – How to become confident on camera (including some less common things you'll hear) 27.07.2023 30:41
Who would have thought that a decade ago being able to pick up your phone and talk to it like you're talking to a room of people would become a key skill for marketing your business? Well here we are, and despite the introduction of Threads, video ain't going away anytime soon. In this episode, Ruby debunks 3 myths around what you need to feel more confident on camera. These aren't quick "hac...
#150 – How to build a team around your business vision with Kate Histon-Behrend 21.07.2023 1:03:28
Today we have Kate Histon-Behrend back on the podcast. Kate joins us to share her insights around leading a team and setting up an exit strategy to step out of running her dance studio full-time and then eventually selling it. Kate is a keynote Speaker, mindset & leadership coach for dance studios and dancers, dance adjudicator and now newly retired studio owner of 23 years. We featured Kate's...
#149 – The life-changing, business transforming power of your relationships and network 14.07.2023 34:03
What would your business be without your relationships? Maybe this gives you a clue: We refer clients to people we trust, first. And for service businesses having a strong referral network is one of the best ways to keep clients flowing to you no matter what’s happening - whether that’s algorithm updates or increases in ad costs. In this weeks LIVE, we’re talking about the wildly positive benefits...
#148 – How to stop overthinking your marketing and create consistent content 05.07.2023 36:51
Because we spend a lot of time online we’ve come to see content as the holy grail of marketing But when we overthink it we use energy, we don’t say what we need to say or we get stuck on the analytics. So how we shift from overthinking to producing? In this recent LIVE Q&A, Ruby shares a simple exercise you can follow along with to help you understand why you're overthinking the process and so...
#147 – Adding personality to your content (even if you feel like you’re an introvert) 27.06.2023 34:34
Taken from a recent LIVE conversation, Ruby shares some ways you can think about giving your content personality and energy without having to totally change yourself - by amplifying what's already interesting and unique about you. I had a blast doing this, and we’ll be doing this every week on Tuesday’s at 12pm AEST over on Instagram - follow here @rubykmarsh to join us. Get clear on your marketin...
#146 – Elevate your marketing strategy with paid advertising with Melissa Maulini 23.06.2023 54:04
Melissa Maulini is a sought-after Digital Marketer, Ad Strategist, Founder of Defined Media Co. and the Fractional CMO of The Darin Olien Show. Her brand offers a team-oriented approach to marketing for start-up companies in the e-commerce, wellness, sustainability and tech space, where she creates tailored campaigns to support her clients’ needs. In this conversation we talk about: Melissa's stor...
#145 – What I've learned about overcoming fear and increasing your visibility as a business owner 14.06.2023 21:46
In this LIVE we focus on simple strategies and mindset shifts you can try on to make ‘being visible’ a little easier. I had a blast doing this, and we’ll be doing this every week on Tuesday’s at 12pm AEST. Get clear on your marketing strategy with our Creator Club 10 Point Marketing checklist - CLICK HERE to download Learn more about how you can grow your service business through Creator Club Busi...
#144 – Giving yourself permission to not be like everyone else with small business lawyer Emilia Cardillo 08.06.2023 1:12:31
Following on from our last episode with Amy Bowe, today I have Emilia Cardillo back on the podcast to share her own journey of supercharging her personal and business brand over the last couple of years. She’s the lawyer that makes legal stuff easy to understand so you feel confident in your business and where you’re headed. This is a really fun conversation, not only do you get a behind the scene...
#143 – How bringing out her character helped her create a unique business in the fitness industry with Warrior School founder Amy Bowe 25.05.2023 1:09:38
Amy Bowe is the Creator of Warrior School. She offers 14 years of experience in coaching, nutrition, hormonal health, and training, helping 1000’s of women redefine themselves through coaching and training so they can live life on their OWN terms. Amy believes that the relationship you have with yourself and your body is the most important relationship you’ll ever have. In this conversation, we ex...
#142 – The ridiculously simple way to plan your week in business (without drowning in your to-do list) 09.05.2023 25:35
Want a simple, effective planning tool to set up your week? Tune into this episode as Ruby guides you through the CEO Hour framework so you feel clear, energised and organised. CLICK HERE to download your free CEO Hour Planning Framework and set aside 45mins to get set up for the week ahead.
#141 – An honest, round table conversation about online business with Roberta Vommaro and Amy Keller 27.04.2023 59:13
In this conversation, I bring back two friends and past guests to the show. Both women have grown multiple online businesses and creative collaborations between them, over the past 5-10 years. Together Amy, Roberta and I, have a round table discussion as to how we're seeing online business right now - what's working for us personally and our clients, the challenges and opportunities including: Wha...
#140 – Becoming confident to bring out more of your 'character' as you build your personal brand (Part Two) 14.04.2023 40:06
Last last year we introduced this idea of 'character building' as a way of taking your personal brand and giving it steroids. Today, I'm sharing a little more of my personal journey with this concept of character building, what I've learned, what I've loved about the process and what's been challenging. You'll also learn about 3 different aspects of your character that you can explore yourself if...
#139 – Expanding Your Creative Offerings with Designers Rebecca Geraghty and Kristy Coady from Swell Magazine 29.03.2023 1:03:39
Swell Magazine is a local publication based on the east coast of Australia, and described as the perfect companion for your sunny Sunday morning. The magazine is the creation of design duo (and sisters) and founders of Design Bug - a small but mighty team of designers, developers, copywriters and marketers started in 2009. In this episode, I speak with Rebecca and Kristy about their business journ...
#138 – Taking Risks, Running Multiple Brands and Leveraging Your Creativity with Hannah Nieves 16.03.2023 48:35
Hannah Nieves is a multidisciplinary entrepreneur, creative visionary and voice of inspiration for many. After a period of burnout, she took her skills and leapt out on her own, launching Hannah Nieves Consulting, a full-service consulting agency, HN Haus, a network and business education platform for multi-passionate women, and This Hudson Studio, a multifunctional creative studio in the Hudson...
#137 – What's Better? Big Follower Count or Horde of Raving Fans? 21.02.2023 36:40
Recently, I put the question to my Instagram audience: 'What's your priority? is it to build a bigger audience or build a horde of raving fans?' Today we go deep into the pros and cons of both and if a horde of raving fans is your goal, how you can do that. .............. Find out more about Creator Club business coaching membership by clicking here . Follow Ruby on Instagram . Grab the most s...
#136 – Human Design, Magnetic Blueprints and Unlimited Energy for Business with Roberta Vommaro 05.02.2023 1:01:23
Roberta Vommaro is an international wellness specialist, executive coach and meditation teacher, with over 15 years of experience. Previously a lawyer in Rio and New York, Roberta understands the demands of the corporate world. Roberta’s training background includes coaching modalities such as Humanology and Human Design, and she is also a certified Yoga & Meditation teacher, Breathwork facili...
#135 – Growing an architecture practice in 2023 and beyond with Michael Clarke Architects 17.01.2023 1:05:56
Michael Clarke Architects is an ideas-focused architecture practice established by Michael Clarke in 2010. The practice uses a holistic approach to design through reiteratively testing ideas as they move from concept small scale urban studies right through to a 1:1 detail. Michael also has experience in educating and developing architects, through the AIA NSW chapter; growUNSW, UTS and University...
#134 – What was challenging, what I learned and the wins of 2022 03.01.2023 35:40
Another year down! Tune in to hear some of my personal and business reflections from 2022 - because let's face it, it's all connected.
#133 – Stepping into the character with multi-talented creative and performer Alexandra Hulme 11.12.2022
Alexandra Hulme has been a creator, performer and artist since the beginning. Performing since the age of 3, her career has led her to work in both American and International films, on stage, and on TV. Alexandra’s wide ranging talent and experience in front of and behind the camera has made her a sought after creative in the Entertainment Industry. She’s been known to wear many hats: producer, di...
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