Small Batch Standard

The True Craft Podcast

Business EN ↓ 132 episodes

The True Craft Podcast facilitates the honest, insightful, behind-closed-doors conversations that craft owners and operators actually want to hear. Join us each week to hear co-hosts Chris Farmand and Katy Noel speak with a guest craft owner as they discuss the challenges, opportunities, and decisions facing craft practitioners every day across the country.

Author

Small Batch Standard

Category

Business

Latest episode

Jul 10, 2026

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Episodes

S1E6 Dishing On Distribution with Sailfish Brewing Company 22.02.2021

When the big production volume talks start, most brewery owners’ eyes light up. But with great distribution volume comes great responsibility… and some key make-or-break decisions for the brewery’s future.  And that’s exactly what we cover in this episode of The True Craft Podcast. Chris and Brandon explore the pro’s and con’s of choosing either an independent distributor or a larger distributor,...

S1E5 Steering The Ship: Brewery Leadership with Cypress & Grove 15.02.2021

Now with in-depth episodes on marketing and brewery operations under our belt, this week’s episode of The True Craft Podcast is all about steering that smooth-sailing ship in the right direction. In other words: leadership .. Chris and Brandon begin the episode with a discussion on leadership styles, empowering each individual to lead in their own way, and transitioning to a leadership role. Then,...

S1E4 Managing The Machine: Operations with Reuben’s Brews 09.02.2021

Brewery owners know more than most, there are a crap-ton of moving pieces when it comes to running a business. And this episode of The True Craft Podcast is all about operations, and making sure things are running as smoothly as possible. Chris and Brandon start off with an overview of the complications that can come up, along with some compromises and places to find balance. They also break down...

S1E3 The Brewery Marketing Game with Hyperion Brewing Co 01.02.2021

What’s the point of brewing great beer if no one shows up to drink it? That’s why this episode of The True Craft Podcast is all about marketing. Chris and Brandon start off by breaking down the different marketing tools available to breweries, how they’ve worked throughout the years, and the thinking behind DC Brau’s iconic name and logo. Then, in the interview portion of the episode, we talk to A...

S1E2 Adapting To The Atypical with DC Brau and Kings County 25.01.2021

We can all agree that 2020 was a year for the record books. And 2021 is already shaping up to be one as well. That’s why this episode is all about adapting to the atypical. In this episode, Chris and Brandon discuss how DC Brau prepped for the shut down with a crisis plan, how they’ve adapted, their decision to temporarily close their taproom, and what they’re plans are for the future. Then we’re...

S1E1 Homebrew To Brewhouse: History Lessons From DC Brau and Four City Brewing 18.01.2021

In the first episode of The True Craft Podcast, we’re joined by season 1 resident co-host Brandon Skall, CEO and Co-Founder of DC Brau Brewing Company. Brandon and business partner Jeff Hancock started the brewery back in 2009 after noticing a lack of hometown brew on the shelves of Washington D.C. He tells us about how they got started, how they chose the name, and what it was like during the fir...

The True Craft Podcast Trailer 18.12.2020

With The True Craft Podcast our aim is to facilitate the honest, insightful, behind-closed-doors conversations that craft owners and operators actually want to hear. Each season, host Chris Farmand and his resident craft owner co-host talk through the essential elements of any craft beverage operation, including the brewery’s history, distribution strategy, leadership approach, and much, much more...

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