The Trending Communicator

Let's face it: it's getting worse out there. Trust in institutions, brands, and even people seems to be spiraling ever downward.  What can we, as communicators, do to break this cycle, protect our brands, and build a culture of trust?  In this episode of The Trending Communicator, host Dan Nestle once again travels into the dark world of misinformation and disinformation, this time with Lisa Kapla...

For years, we've been talking about upgrading the communications function - or at least modernizing it, bringing comms into parity with their Marketing colleagues. Embracing technology is the most visible part of this journey. But what good is technology - project management tools, social media management tools, intelligence and analytics software, email automation, and now Generative AI - without...

When your brand, company, country, or even you are the target of social media attacks, what if you can't even identify the source of the problem? What if the attackers aren't real people? What if the entire attack is a complete lie, disinformation spread by bad actors with thousands, or millions, of fake accounts at their disposal? How do you uncover the good, the bad, and the fake online?   In th...

Is AI the greatest gift ever for lazy people? I've often said that if you want to find a better way to do something, ask a lazy person. Laziness, as it turns out, is a virtue. Lazy people want to find the most efficient way to get through a task. No wonder they're taking to AI like fish to water. In this episode of The Trending Communicator, host Dan Nestle connects with Kami Huyse, CEO of Zoetica...

How do FBI hostage negotiation tactics link to public relations and corporate crisis management? And how can understanding both help you prove your value to your stakeholders and audiences?  Demonstrating value is a familiar hurdle for communicators, especially when navigating the turbulent waters of a crisis. Effective crisis communication provides a crucial lifeline that can make or break a comp...

Generative AI may be the first form of artificial intelligence that we can all interact with directly, with no skill needed apart from the ability to write or speak a set of instructions. And while it's arguably the hottest topic right now, other AI tools and applications can elevate capabilities and help communicators and marketers move up the value chain.  In this episode of The Trending Communi...

Like it or not, Generative AI is becoming part of the communications toolkit. But unlike any technology that has preceded it, AI is able to perform tasks and produce results that have always been the domain of PR professionals - especially at the entry-level. And that's just today; AI is only going to get better. How can communicators and marketers adapt, adopt, and advance in this new, AI-enabled...

Want to stop wasting time and money on conferences that don't impact your business growth? Imagine being able to select conferences that not only boost your brand's influence but also drive strategic partnerships and sales. Fortunately, there's a solution that will help you achieve this and more. Let's dive in and take your conference strategy to the next level. In this episode of The Trending Com...

How do language and psychology impact leadership behavior and financial performance in organizations? Are we overlooking the influence of corporate language? In this episode of The Trending Communicator, host Dan Nestle sits down with psychologist, neuroscientist, speaker, consultant, and author of Neuroscience for Organizational Communication: A Guide for Communicators and Leaders, Dr. Laura McHa...

….and we’re back! Welcome to the first episode of The Trending Communicator. Dan Nestle reignites the airwaves with an electrifying new episode that will teach you how to think faster and talk smarter with communication expert, Stanford professor, author, and podcaster, Matt Abrahams. Dan and Matt explore the nuances of effective communication and impromptu speaking. They discuss the importance of...

Discover the surprising transformation of "The Dan Nestle Show" into "The Trending Communicator." Just when you thought you knew what to expect, Dan flips the script, bringing a whole new focus on the power players in PR, communications, and marketing. Get ready to dive deep into the ever-changing world of communications, explore cutting-edge innovations, and unravel the impact of technology on ou...

In this special episode, Dan shares his thoughts on the rapid rise in antisemitism in the weeks after Hamas brutally and barbarically murdered, maimed, raped, and kidnapped innocent Israelis, tourists, and visiting workers in southern Israel on October 7, 2023. These terrorists, on the worst day for Jews since the Holocaust, murdered approximately 1500 innocents, injured thousands more, and took o...

In this episode, Dan sits down with marketer, author, and two-time resigner turned bonafide career transition master Sara J. McElroy.  Sara’s journey looks a lot like the picture of success: academic achievement followed by a steady rise in marketing and ultimately to a CMO role. But in the midst of the Great Resignation, her battles with overwork, toxic workplaces, health crises, and sexual haras...

In this episode, Dan reconnects with a former colleague and marketing communications collaborator,  Michael Morris. A world traveler who has spent his career putting purpose at the forefront of everything he does, Michael recently co-founded Denmark-based Engagement Lab, an advisory firm specializing in behavioral insights, brand building, competitive positioning, and strategic communications – an...

In this episode, Dan dives deep into some of his favorite topics with seasoned marketing pro, thought leader, podcaster, and fellow denizen of the RISE Community, Aaron Hassen. An Air Force veteran with decades of corporate B2B sales and marketing experience, Aaron is the founder and Chief Marketer of AH Marketing, his consultancy focused on helping B2B clients multiply their annual growth. Never...

In this episode, Dan welcomes back legendary communicator, connector, and executive coach to the PR industry, Ken Jacobs, for his second appearance on the show. Back in January 2021, he and Dan talked about leadership and purpose in the agency world. Now, with the pandemic in the rearview, has widespread indecision and inconsistency around remote work, hybrid work, and RTO (Return to Office) chang...

In this episode, Dan welcomes translation and localization expert Bill Lafferty, the founder of Loc Navigator, a resource-rich newsletter that helps readers understand translation and localization as drivers of business growth. An accomplished Japanese-to-English legal translator, enterprise localization project leader, and localization technology consultant, Bill has lived at the intersection of...

In this episode, Dan connects with career strategist, ex-recruiter, host of the Career Blast in a Half podcast, and President of Portfoliorocket.com,  Loren Greiff. A career trailblazer in her own right who rose to the highest levels of ad agency leadership before embarking on a second career in recruiting and career management, Loren experienced the recruiting world from all angles - and conclude...

In this episode, Dan connects with retired Navy officer, legendary communicator, speaker, leadership strategist, and coach David Albritton. The founder and CEO of Nineteen88 Strategies, David cut his PR and communications chops at the Pentagon and followed a career track that led to his role as Chief Communications Officer at Exelis. That would have been the career-high mark for most communicators...

In this episode, Dan connects with Wall Street Journal bestselling author Steven Mark Kahan to discuss his latest book, High-Velocity Digital Marketing. An all-around digital marketing legend, during his career as CMO of several Silicon Valley startups, Steve helped engineer seven successful exits that generated an astounding $5 billion in shareholder value. He and Dan talk about how he managed to...

In this episode, Dan connects with the founder of the Marketing Advisory Network, author of Unleash Possible, host of the Unleash Possible podcast, and most recently co-author (with Dan and 34 others) of The Most Amazing Marketing Book Ever, B2B powerhouse Samantha Stone. With a passion for complex problem-solving, Samantha shares powerful insights on the value of communicating effectively with yo...

In this episode, Dan connects with marketing strategist, researcher, author, and sought-after brand therapist Evelyn J. Starr, whose strategic insights have been instrumental in the revitalization of household names including Dunkin’ Donuts, Hasbro, Gilette, Veryfine, and more. Through decades of research and work helping brands in stagnation, she saw a pattern: brands in distress share characteri...

In this episode, Dan connects with scholar and organizational and leadership development practitioner, Dr. Tom Tonkin, to discuss authenticity and sincerity in the workplace and beyond.  Authenticity is often lauded as a key quality in leadership, fostering trust and building strong relationships within an organization. However, the term itself can be misunderstood and difficult to pin down due to...

In this episode, Dan connects with prolific author, seasoned marketer, communicator, academic, and entrepreneur, John Davis. John has spent the last two decades in academia, holding various positions in universities across the US and Asia. Currently a professor of practice at the University of Oregon's Lundquist College of Business, John's passion for sustainability and transformation shines throu...

In this episode, Dan connects with business strategist, executive coach, exit strategy specialist, and counselor to leaders in industry and government, Carri Nicholson. As The Leader Whisperer™, Carri knows how to help CEOs understand the pitfalls and obstacles that cause businesses to stall or fizzle out before achieving next-level growth or profitable exit. Her decades of experience advising lea...