The Trek for the Common Man (formerly Next Level Entrepreneurs)

When AJ tells George that ALL a friend of his wants to do in life is "Be RICH"; it opens up a wide ranging and honest conversation about the role of money in our lives. This conversation will take you into the question: Is there a trade-off between pursuing your passions and becoming rich? Of course, everyone will have to answer this question for themselves, but it's a question better answered now...

George and AJ get honest about setting their own BAD goals for 2023. We ALL do it. It's what we've come to believe goal setting is all about. But it doesn't work. And that's why most of us have broken our New Year's resolutions by the 3rd week in January. This podcast is a front row seat to see how they transform those goals into GOOD goals. George and AJ will guide you from "goal setting" to "str...

This podcast conversation will give you HUGE insights in how to navigate the New Year and life, itself! It is absolutely amazing the insights George shares from last year's movie Top Gun: Maverick. Strap in and hang on. This will rock your world by bringing you much relief and freedom. You WILL want to share this episode with all your friends, because everyone needs to "Let Go"! If you want to wat...

This podcast begins the New Year of 2023 with an approach that will surprise and please you! George explains to AJ how he begins each year with advanced words or phrases: a theme, and how that shapes his direction. You will hear how they apply this approach to AJ for 2023, so you can use it for yourself. And then, George shares a revelatory word he received years ago and how powerful that impacted...

George and AJ offer you a special, Christmas conversation. Be inspired as they begin with the opening scene from the movie: Love Actually… Watch the opening scene on the Live Truly Free YouTube channel, plus see George and AJ in front of the Christmas Tree. https://youtu.be/UDnqNx9ECqE This Christmas Season take some time from your business and embrace those people in your life that really matter....

What does Live Truly Free mean to George and AJ? They begin with the typical life most of us are trained to live in America today. It's kinda' grim sounding to be honest. Is that the 'American dream'!?! This conversation is like an airplane taking off. It just keeps climbing to unbelievable heights of what Live Truly Free is. Like what's more valuable? Memories that last a lifetime or a car that l...

It doesn't matter if you're trying to win over investors, bankers, family, friends, or even judges of a competition; the ideas in this podcast will give you a leg up to win. As AJ's pitching competition story unfolds, you will hear all about the nerves and pressures he experienced. Find out what happens when AJ is suddenly hit with feeling insecure right before he presents and realizing that this...

When do we change our strategy? Or, when do we pivot? George and AJ discuss an actual company that George worked with in their early years that faced these questions. From time to time we all face headwinds and barriers: shutdowns, inflation, shortages, bad economy, etc. Sound familiar? Whether we face these personally or in our business, this podcast will bring clarity and stir ideas on how to na...

"Pursuing your dreams and desires is entering a battle." Mr. A writes Max in the the Thanksgiving letter from George's book: The Next Level Entrepreneur . George and AJ dig into this letter written days before the Japanese attack Pearl Harbor and America enters World War 2. They tie this letter to our present day global struggles of the last few years. You will be captivated by their wide ranging...

George and AJ broach the "F" word most entrepreneurs, coaches and videos avoid: FAILURE. But, how can you solve for something no one ever discusses? They explore the odds of business failures and the misconceptions surrounding the data. The truth will surprise you! It surprised AJ! Then George delivers a "1 - 2 punch" against failure. Based on his years of experience these 2 things will save you i...

Ever heard of the movie: The Good, The Bad, and The Ugly ? Well, that's what George and AJ do in evaluating Leaders and Managers. It begins with AJ needing to get into the weeds with George on what he thinks is a tactical issue. But, it's not. This opens an incredibly insightful conversation on: What is a Leader? and  What is a Manager? That leads George to sharing his experiences with The Good, T...

AJ is trying to keep up with a 100+ things with his company until he answers this 1 question… When he does, suddenly everything comes into focus and he's like a laser beam pointed to the target. It will work for you, just like AJ! Then AJ gets brutally honest about loaning out his device and his feedback contract. The contract utterly failed. George launches into how to get real feedback. AJ is st...

What inspired AJ to pursue entrepreneurism? That's where this podcast begins, but when  AJ details more about his startup business and his marketing goals the conversation takes a surprising turn. They deep dive into differentiating between tactics and strategy. George shares a simple, but amazing way to know you have a good strategy from his book: The Next Level Entrepreneur . And that wipes out...

George and AJ introduce their first ever, podcast episode by sharing a little about themselves and their intentions for this podcast. Wait until you hear how they met, it's crazy!  Then, they jump right in with a true story that led to a metaphor of learning from failure. Let's just say it involves climbing a 400 foot pinnacle (a column of rock) in the Grand Teton National Park. George boils down...