Laura Haley
The Travel Creator: Tips For Travel Influencers
The podcast for travel creators to learn smarter ways to use their content so they can save time and get back to traveling. I'm your host Laura and I saw travel content creators spending way too much time on their content creation. I used my six years of digital marketing experience to create smarter ways for travel creators to use their content. In this podcast you'll find tangible tips on how to trade your content time for travel time. We play the long game here! No 'get rich quick schemes' but real strategies you can implement to help you love your travel creator journey again and make it...
Where to listen?
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Episodes
29: CTA's: How to Get Your Followers to Like, Comment, Save and Share 01.08.2024 10:08
I've been studying the top travel content creators ( my favorite pastime) and I have picked up on the successful and not-so-successful CTA's content creators are putting in their captions. So today, I want to share my findings with you on how to get your followers to like, comment, share, and SAVE more of your content and boost your engagement. Sign up for my newsletter, the Content Com...
28: Why I Hate Linktree ( for Content Creators) 25.07.2024 11:07
Okay, hate is a strong word, but I do think Linktree does a disservice to any content creators who want to grow and monetize. So, in today's episode, I want to dive into why you should consider the effort of building a website vs. a link tree in your bio and how it can ever make a difference in your SEO and working with brands. Sign up for my newsletter, the Content Compass , the weekly news...
27: Is it Possible to Take Time off as a Travel Creator? 18.07.2024 10:34
You deserve a vacation, to be able to shut off your laptop and run into the woods with no service and no one to bother you, but how? That is what I want to cover today as I have recently gone OOO and escaped to the woods, but there is definitely a strategy to it and guess what it doesn't have to be hard. Sign up for my newsletter, the Content Compass , the weekly newsletter for travel creato...
26: How to Turn Trendy Content to Evergreen Content 11.07.2024 9:02
Today, I want to talk about how to make your content worthwhile, and that means less trendy and more evergreen content. There is nothing worse than spending time on trendy content and it just going nowhere or having to hear that same Tik Tok song over and over. There are many resources in your pockets right now that can make creating content worth your time and hit your travel content dreams. Sig...
25: How to Capture and Hook Your Audience with Storytelling 04.07.2024 39:01
Today we have on the talented holistic brand coach, Alicia Burke-Alguero with her company With Joy Brand Co. to talk about your content strategy and branding. So many times we get caught up in selling our content that we forget to sell the story, the transformation for real results with our audience. So today, we will be talking all things branding strategy and also how to balance and weave just t...
24: Is Repurposing Your Content Worth Your Time? 28.06.2024 12:05
We are all travel creators because we love to TRAVEL. We are not creators because we love to stress over the million things we need to create or do on our unending to-do list. So today I want to talk about the many reasons you should repurpose your content and do less instead of more with your content. That way you can do more of what you love such as laying on the beach with a cocktail or doing a...
23: Which Platform Is Best For Your Content? 20.06.2024 12:19
Today, we are talking about which social media platform is best for your travel content growth. We will also talk about how to grow on each platform because each platform involves very different strategies. I know this topic can be overwhelming with all the options out there, but I have broken it down to you today in less than 15 minutes, so let's get into it! Sign up for my newsletter, the...
22: Stop Blaming The Algorithm: How to Hack Real Growth Through Instagram Stories 13.06.2024 12:13
Are you sleeping on Instagram stories and not taking advantage of them enough? Instagram stories are such a hack for REAL growth and connection for your audience, but you have to do it with some strategy. So today, we will be talking about taking control of your content, connect with your audience, and grow your Instagram without needing or blaming the algorithm. Sign up for my newsletter, the C...
21: Creating Valuable Travel Content ( Not Just Viral ) 06.06.2024 10:25
In today's episode, I want to bring some clarity on what it really means to create valuable content for your audience. I have my hot takes such as why I dislike purely inspirational content or why viral content doesn't always mean value and much more as we dive into the episode. We also will end with my rapid-fire content tips along with my favorite way to provide content and the proof...
20: Why You HAVE To Niche Down as a Travel Creator 30.05.2024 11:51
We can’t be experts at everything, we can’t be a jack of all trades and a master of none. This is why niching down as a creator is so important if you want to reach your target audience, have exponential growth, and create super fans. This is what we will be covering in today’s episode, because if you look at all the most successful creators and even the content you consume.. it's content fo...
19: What are the Best Freebies For Your Audience ( And Why Are They So Important? ) 23.05.2024 13:04
Today, we are talking about the best way to get more email addresses in your newsletter treasure chest: let's talk freebies. Freebies can range from blog posts to packing lists to even hosting webinars. We are going to talk about which freebies are best for your audience and which are best for your return on investment and time spent. There are unlimited possibilities for freebies, but which...
18: How to be Productive as a Travel Creator Even If You Have No Time 16.05.2024 13:34
Today, I'm giving you the best tips for ways to be productive when you don't have too much time (yes, even just 10 minutes!) That way the next time you are at in waiting room or have an awkward amount of time to twiddle your thumbs, you can take advantage of every minute to network, get creative, and improve your content. Let's create content, not consume! Sign up for my newsletter...
17: Why You Should Prioritize Community Over Content 09.05.2024 14:52
Today I want to go over why we need to stop creating and start engaging. Creating content is great. It can get you in front of new possible horizons and audiences, but are you engaging, nurturing, and learning from your current audience? Your current audience has all the secrets to grow that you need and today I want to teach you how to tap into it. In this episode we will cover: Why you don&apo...
16: Should You Have A Travel Podcast? ( + How To Make It Stand Out ) 02.05.2024 47:00
Today, we have on my producer, Marie from Anarie Productions who has come on today to spill all the beans on why podcasting should be your next move. I know I could tell you personally how much it has absolutely grown my business, expanded my network, and is making sales SO much more fun, but I wanted to you to hear from the expert herself. In this episode we cover: Why podcasting can be a much m...
15: Learn How To Pitch ( From a Top UGC Creator) 25.04.2024 51:36
Our guest today is a UGC queen and she specifically knows how to pitch well, gain long term brand deals, and even land free vacation stays. I am so excited to have on Maddy Garrett from @maddyoutdoors.coach. She teaches creators how to work part-time, but travel full time and she is spilling the tea all things UGC. Become a UGC Creator in 3 Months (affiliate link) In this episode we are covering:...
14: The Art of Managing Clients as a Travel Creator 18.04.2024 27:39
Today is a special episode because we have on my sister Emma Dorge! Emma is a account director at a design company and she is the queen at client relations. As you build your brand and audience you will eventually start managing clients and brand deals, but how to you juggle all of them and keep your sanity. Well that's what we will be covering in today's episode! We will dive into: Red...
13: Why Do Successful Travel Creators Need Good Branding? 11.04.2024 35:14
In order to book a brand you need a brand! On today's episode, we are going to dive into why if you want to be a successful travel creator you need two things: a website and good branding . Helping me with this is our first guest, Andrea Huertas from the Wander Working podcast, who is also a branding and website queen. In this episode we will cover: Why you must get to know your niche Most co...
12: Best Ways to Increase Your Newsletter Subscribers 28.03.2024 11:51
Today, I want to talk about one of my favorite topics: newsletter creation. I want to give you my best tips on how to increase your newsletter subscribers. I know there is so much information out there on this and I don't want you to get information overload so I suggest working on one tip at a time! In this episode we are covering: Best way to drop affiliate links How to ask for testimonails...
11: What’s Winning In Travel Content 21.03.2024 8:30
Today we are talking about who in the travel content space are killing it and why. I am sharing their content with you so you can get inspired and implement these tips into your content. None of these creators are creating the wheel, but all these tips are simple, and yet HIGHLY effective. I hope you find some inspiration and maybe you can be next on the list! FREE Creator Guide The Creators: @2tr...
10: Travel Creator Imposter Syndrome 14.03.2024 11:50
Today we are talking about imposter syndrome, because are you even a travel creator if you haven't experienced a moment of imposter syndrome? The travel content creator space is so busy and it's hard not to burn out, compare, or even quit. But that is why I am here today to help you, because I have some simple practical advice and tips to remind you of your unique MAGIC as a creator and...
09: How The C.I.A. Can Help With Your Next Trip ( My BEST Travel Resources) 07.03.2024 9:40
Welcome back to Season 2 of The Travel Creator Podcast! Today, I am spilling the tea on the BEST travel websites I know for a fact you are not using. One of them is even the C.I.A. ( YES I KNOW.) I will get to that in the episode. From best apps for solo female travellers, to budget travelling, digital nomad websites to no fluff travel resources, we are spilling all the secrets today. For No Fluf...
08: Travel Content Creator Mistakes ( + Easy Fixes ) 15.02.2024 8:52
Last episode of the season! Today I want to go over habits that travel content creators do that inhibit their success. I mean I get it. Being a travel creator is hard with content repurposing, competition, content organization, coming up with viral ideas, but these simple changes can jump start your brand and content to a whole other level. Thank you all for being my first listeners! I really appr...
07: The Secret To Endless Travel Content Ideas 08.02.2024 7:47
In today's episode we are talking about author, Austin Kleon and his book and concept of "Steal Like An Artist" BUT with content repurposing. And no we are not talking about plagiarizing, because that is a huge no-no. But I do promise that you actually have everything you need to repurpose and create fresh content. This is also an episode of hope, because I know the travel space...
06: Which Of Your Content Is Worth Repurposing? 01.02.2024 10:49
In today's episode, I'm giving you simple and actionable steps to follow each time you want to repurpose your content. But the next question is.. which of your content should you repurpose and how do you even repurpose it? No worries, I have all the answers. Sign up for my newsletter, the Content Compass , the weekly newsletter for travel creators who are already landing brand deals and...
05: Easy Tips to Increase Your Newsletter Open Rates 25.01.2024 11:41
This episode is dedicated to the travel creators who already have newsletters and are looking for tips on how to up their game and open rates. In today's episode, I am going to breakdown actionable and easy changes you can make to increase your open rates today. We will be answering your burning newsletter questions such as: How long should your newsletter word count be? What is the average...
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