Suitcase Designs

The Travel Advisor Website Show

Business EN ↓ 30 episodes

If your travel advisor website looks fine but isn't generating leads, this show is for you. Each episode covers the strategy behind travel advisor websites that actually work — homepage messaging, copy, navigation, calls-to-action, and the small decisions most advisors overlook. Hosted by Justin Hinkle, Certified Travel Professional® and founder of Suitcase Designs. Justin has built 170+ websites for travel advisors and breaks down what he's learned in plain language. New episodes twice weekly. Subscribe so you don't miss one.

Author

Suitcase Designs

Episodes

Why a Beautiful Travel Advisor Website Still Won't Get You Clients 29.05.2026 11:31

Your travel website can look incredible and still quietly lose clients every single day. In this episode of The Travel Advisor Website Show , Justin Hinkle explains why beautiful websites often fail to convert visitors into actual inquiries. From vague messaging and generic branding to high-friction contact forms, this episode breaks down the difference between a website that simply looks good and...

The 5 Website Mistakes Costing Travel Advisors Clients 26.05.2026 12:49

Your website might be the reason potential clients never contact you. In this episode of The Travel Advisor Website Show , Justin Hinkle breaks down the five most common website mistakes travel advisors make — and how those mistakes quietly push visitors away before they ever schedule a call. From confusing homepage messaging to weak mobile experiences and missing calls-to-action, this episode is...

Travel Advisor Homepage Test: Can a Stranger Understand Your Site in 5 Seconds? 24.05.2026 14:45

What if a potential client landed on your homepage right now… and still couldn’t tell what you actually do? In this episode of The Travel Advisor Website Show , Justin Hinkle breaks down the “5-Second Homepage Test” — a simple way to find out whether your website is clearly communicating who you help, what you offer, and why someone should book with you. You’ll learn the biggest mistakes travel ad...

Why Your Travel Advisor Website Is About You (And How to Fix It) 23.05.2026 18:11

Your website might be the reason potential clients leave before they ever schedule a call. In this episode of The Travel Advisor Website Show , Justin Hinkle breaks down one of the most common mistakes travel advisors make on their websites: making the entire site about themselves instead of the client. A lot of advisor websites lead with personal stories, travel passions, and credentials — but th...

Why a Good Enough Travel Advisor Website Is Costing You Clients 20.05.2026 18:17

Your travel website may technically exist, but is it actually helping you earn trust and attract better-fit clients? In this episode, Justin Hinkle explains why a “fine” website can quietly hurt your credibility, weaken referrals, and cost you inquiries. You’ll learn what potential clients are looking for when they land on your site — and how to make your website feel clearer, more professional, a...