The Trades Accelerator: Women Leading Business Innovation

In this episode, we talk about the impact of coaching groups on business and personal growth. We break down the differences between coaching groups, masterminds, and networking groups to help you find the right fit. We share our own experiences, including how these groups helped us scale our business and build valuable connections. We also discuss the importance of fully participating, implementin...

In this episode, Dana and Melanie sit down with Camille Porco from CI Web Group to explore the ever-changing world of digital marketing and business growth. Camille shares insights into how her team helps businesses refine their online presence, attract more customers, and scale effectively. She discusses the importance of continuous learning, strong client relationships, and problem-solving in a...

In this episode, we explore the essential role of HR in building trust and a positive workplace culture. Lindsey Beckstrom shares her journey from handling outbound tasks to shaping HR at All Hours. She explains how a friendly and supportive HR approach helps employees feel valued and safe. Lindsey discusses the importance of a strong onboarding process to set the stage for success. Her insights s...

In this episode, we dive into the challenges of conflict resolution in the workplace and how to handle difficult conversations effectively. Melanie and Dana share personal experiences, practical strategies, and key takeaways on addressing conflicts with coworkers, clients, and employees. They discuss the importance of clear communication, active listening, and approaching disagreements with curios...

In this episode, we sit down with Diana Wallace from Scout Online Sales Collective (Scout OSC) to talk about sales strategy, process improvement, and the power of data in growing a business. Diana shares her journey from working solo in sales to building a company that helps others succeed. She explains how tracking the right numbers can transform a business and why a strong CRM is key. We also di...

In this episode, Dana and Melanie get real about the challenges of hiring and keeping great employees. They talk about what really makes a workplace attractive, how to write job descriptions that bring in the right people, and why culture fit matters just as much as skills. They also share personal stories about hiring wins (and mistakes), the power of employee feedback, and how one-on-one meeting...

In this episode, we talk with Mary Lightfoot about her journey in the trades, from working in marketing to leading operations through a private equity acquisition. She shares what it was like to manage a team during a major business transition, the challenges of maintaining company culture, and the importance of transparency and adaptability. We also dive into the emotional side of change—how empl...

In this episode, Melanie and Dana discuss how to navigate seasonal slowdowns with smart financial planning. They share tips on budgeting, saving during peak months, and managing expenses to keep cash flow steady. Learn how vendor negotiations, strategic marketing, and membership programs can help maintain revenue year-round. Plus, hear real-world insights on keeping employees engaged and paid duri...

In this episode, Dana and Melanie talk about how mindfulness can make a real difference at work. They share simple ways to stay present, handle stress, and create a more positive work environment. From quick breaks to thoughtful conversations, they cover easy habits that anyone can try. Whether you’re a business owner or part of a team, this episode will give you practical ideas to bring more focu...

In this episode, Dana and Melanie talk about time management and share what’s worked for them over the years. They cover things like quarterly planning, block scheduling, and figuring out when you’re most productive. They also touch on the importance of sticking to a schedule, running meetings efficiently, and making time for what really matters. Whether you're trying to get more organized or...

In this episode, Dana and Melanie chat with Dena Jalbert, founder and CEO of Align Business Advisory Services. Dena shares how she went from working in corporate finance to starting her own firm that helps business owners navigate mergers and acquisitions. She talks about the challenges of breaking into a male-dominated industry, the risks she took to launch Align, and why every business owner sho...

In this episode, Melanie and Dana dive into the essential role onboarding plays in shaping the employee experience. They share their journey from chaotic first days to a streamlined, trust-building process that retains top talent. Discover actionable tips to make new hires feel welcome, empowered, and ready to contribute from day one. Whether you're a small business owner or scaling up your t...

In this episode, we tackle the ever-elusive concept of work-life balance. We share our personal journeys, challenges, and changing perspectives on what balance really means. From the early days of chasing perfection to discovering the importance of mental, physical, and emotional well-being, we unpack the realities of managing work, family, and personal growth. Whether you’re a business owner, man...

In this episode, we explore the importance of financial planning and budgeting for both personal and business success. We share our experiences with building effective budgets, tackling financial challenges, and creating strategies to drive growth and profitability. From addressing money blocks to breaking down the numbers, we provide practical insights to help you achieve your financial goals. Jo...

In this episode, we’re diving into the world of fractional workers—think part-time CFOs, marketing directors, and other experts who can make a big difference in your business without being full-time employees. We’ll talk about how this approach is changing the game for trades businesses, helping them grow, stay flexible, and get access to top-level talent without breaking the bank. Whether you’re...

In this episode, we explore the biggest issues companies face when they’re struggling and how to overcome them. From the lack of a clear vision to not knowing your financial numbers, we discuss how these gaps can derail progress. Join Melanie Sloane and Dana Staszkiewicz as they share their personal experiences tackling these challenges, the steps they took to create alignment across teams, and ho...

In this episode, we’re thrilled to chat with Jazmin Ramirez, Senior Director of Partners at CI Web Group! Jazmin dives into her exciting journey—from her early days as a web strategist to becoming a leader in digital marketing. We explore how AI is changing the game, from smarter customer service to simplified website management with low-code tools. Jazmin shares practical tips on how business own...

In this episode, Melanie and Dana dive into the essentials of effective branding, breaking down what makes a brand memorable and consistent. They discuss everything from logos and colors to the culture and tone that shape a brand’s personality. Dana shares actionable tips for building a strong brand image on a budget, emphasizing the small details that have a big impact. They highlight the importa...

In this episode, Dana and Melanie welcome Chelsea Garber, founder of Ascend Equity and ROI by Design. Chelsea shares her unique journey from high-end interior design to the world of multifamily real estate investment, where she’s driven to empower women to achieve financial freedom. Chelsea talks about launching her companies, the role design plays in enhancing living spaces, and the importance of...

In this episode, Dana and Melanie chat with Kelly Murphy, a dynamic general manager in Alliance Pavers. Kelly opens up about her unexpected career shift from hospitality to construction, working her way up from receptionist to GM in a male-dominated industry. She shares insights into the leadership challenges she’s faced, how she earned the respect of her team, and her strategies for building a st...

In this episode, we dive into our personal journeys, sharing how The Opus & Golds Group and The Iron Horse Consulting came to life. We explore the unique challenges of working with trades businesses and how we customize our services for clients ranging from small startups to multi-million dollar companies. Get a behind-the-scenes look at how we use financial insights and personalized consultin...

In this episode, Dana Staszkiewicz and Melanie Sloane dive into the profound impact that mentors and role models have on personal and professional growth. They reflect on their own experiences with influential figures in their lives—both intentional mentors and those who guided them without even knowing it. Through heartfelt stories and candid discussions, they explore how mentorship shapes leader...

In this episode, we sit down with Diana Lane, owner of Pig’s Performance, a specialized engine rebuilding shop based in Florida. Diana shares her inspiring journey from a lifelong passion for cars, fueled by her family, to becoming a business owner in the male-dominated automotive industry. We discuss how she turned a weekend hobby into a thriving business, the challenges she’s faced as a woman in...

In this episode, we dive into part two of our diversity conversation, specifically focusing on women in the trades. Join us as we explore the unique challenges and opportunities women face in this traditionally male-dominated industry. From warehouse managers and delivery drivers to technicians thriving in the field, we share inspiring stories of women breaking stereotypes, earning respect, and ex...

In Episode 6 of The Trades Accelerator, we focus on the value of diversity in the workplace. We discuss how including people with varied backgrounds leads to more creative and effective solutions in the trades industry. We emphasize the importance of different perspectives, showing how diversity goes beyond technical skills. By embracing a wider range of experiences and ideas, we believe businesse...