The Tom Ferry Podcast Experience

What comes to mind when you think of heroic action? For me, it’s Levi Rodgers. It’s not just the fact that he nearly died in combat while serving in the Green Berets. And it’s not just that he went from being a wounded veteran in a new city to running the largest real estate team it’s ever seen. What makes Levi a man of heroic action is not just one thing – it’s his lifetime dedication to acting o...

Can you remember a time when your back was against the wall? We’ve all been there, but once we finally find our way out of those situations, we tend to forget about them. This is a mistake. In this episode of Mindset Monday, we’re digging back to those times when you had to tap into your inner reserves of strength. You’ll be amazed by what you find.

Have you heard the story of the greatest real estate transaction of all time? Not only is it an incredible story, but it says a lot about the kinds of opportunities you might be missing in this market.   For this episode of the podcast, I’m sharing a clip from our recent Success Summit where Greg Schwartz, the CEO of TOMO, tells you the story of the greatest estate transaction of all time, and the...

Real estate print marketing is getting overlooked in favor of digital channels. Now, I’m not saying that digital channels aren’t vital (they are), but if you’re not taking advantage of print, you might be missing the key to grabbing the attention and emotions of buyers and sellers. (Did you know that print mailers are SCIENTIFICALLY PROVEN to cause a greater emotional response?!)   In this episode...

Want to make 2024 the best year of your life? Start by getting uncomfortable. Human beings spend a remarkable amount of time and energy attempting to avoid discomfort. But why? I’d argue that intentionally making yourself uncomfortable is the only way to break through to the results you desire, and that’s what we’re discussing in this Mindset Monday.

You may have noticed that we’ve been talking a lot about building a real estate brand on my channels. In an environment this competitive, it’s not enough to grab attention; you need to make consumers CARE about your marketing – and that’s what having a brand is all about.   The only problem is that many agents don’t understand what building a real estate brand entails. Lucky for you, for this epis...

Building a personal real estate brand is not about simply creating content or acting in a certain way. For Shannon Gillette, a personal real estate brand is all about telling the story of who you authentically are – and then leveraging strategic social media marketing to maximize the long-term efficiency of your content.   Sounds complicated, right? Well, it’s not when she explains it. In this epi...

Have you heard of “$100k in 100 Days”? It’s a program that Jimmy Mackin and I are running with my coaching members to set more appointments and make an EXTRA $100k in commissions before the end of the year.   We’re a few weeks in now, and the results we’ve been hearing from my coaching members are so amazing that for this Mindset Monday, I felt compelled to share one of the strategies with you. Ke...

Superman isn’t coming to fix the real estate market; that’s just a fact. The only people who can fix the real estate market are informed, hard-working real estate agents and the clients they serve. And that’s not just coming from me – it’s coming from real estate legend Steve Harney, the founder of Keeping Current Matters.   For this week’s podcast, I felt the need to share a clip from my recent S...

The agent of the future is not the agent who goes with the flow of the market – the agent of the future is the one who rises above the market when it begins to shift downwards.   History shows that when everyone else is pulling their advertising budgets, the companies who double down are the ones who shoot to the top. That means NOW is your moment to seize your marketplace and establish an undefea...

We as business owners can have a funny way of viewing time. Everyone is hungry for immediate results, so we measure our potential and growth in terms of what we can accomplish in one or two years. But what if you expand your view to see further into both the past and the future? What did you build, and what are you building over time? That’s what we’re doing together on this Mindset Monday.

Marketing channels that appreciate over time are sadly overlooked by too many real estate agents. Yes, platforms like Instagram or TikTok are great, but they’re a lot like riding a bike… they’re only taking you somewhere as long as you keep pedaling.  While you should still be running with those, there are other platforms that, when leveraged in the right way, can allow your hard-made content to k...

When you’re at the end of your life looking back, what will you think about the way you’re living your life right now? This is thought to live by because it completely changes the scope of things. I have a couple of ideas on how you’ll wish you lived, and I share them with you in this Mindset Monday.

You won’t find a more insightful real estate Q&A ANYWHERE than at the Success Summit. Thousands of agents of all different levels, from the newbies who just got their licenses to the titans running multi-million-dollar enterprises, come every year to have their most burning questions answered.   We’re now in a time where agents are confused; they’re scared and need answers more than ever. That...

The best AI tools for real estate agents aren’t always the ones you would expect. That’s because AI has not just made it easier to automate certain tasks you already do – it has opened a world for you to do things that wouldn’t have even been possible before, one where you can innovate and blow away the competition with creativity instead of just marketing dollars.   We’re in an AI world, and the...

It’s not even October yet, which means that you have more than a 90-day cycle to not only finish the year strong but also set yourself up for success in the coming year. What you do right now can completely transform everything that came before it. In this Mindset Monday, I’ll tell you what it takes to finish strong.

This episode of the podcast is 25 years in the making. That’s how long I’ve known Keven Stirdivant – since he was a cocky 16-year-old kid asking for a job. Keven’s real estate journey is a crazy one, full of ups and downs, but what you’ll gain from hearing it is a crazy level of inspiration as you learn how a shift in mindset brought him to the top of his market.    You’ll hear his inspiring story...

Your weekly email newsletter is a vital component of your real estate marketing arsenal. This is the absolute No. 1 best way of putting your content in front of people week after week and keeping yourself top-of-mind with consumers.   But in order for that to happen, it has to actually make it into the inboxes of all your contacts. To ensure that happens, Jason Pantana shares his top four adjustme...

You want change? You want a better life? Expect resistance. Better yet, plan for it, because great change does not come without resistance. In this Mindset Monday, I’ll show you how to handle the two types of resistance you need to plan for.   And if you REALLY want to create change and join a community to help you conquer every obstacle, both internal and external, I’m excited to introduce you to...

What are the most common real estate questions that agents ask me and my coaches?   They change every year. A large part of my job as a coach is to answer questions, so I’ve gotten into the habit of writing down every question that anyone asks me, whether it’s about the market, client interactions, today’s best marketing strategies, Ai, or anything else.   A few days before Summit, I take this lis...

Twenty years is a lot of memories. When I look back on all that time and what it means to me, I can’t help but feel profoundly grateful. Normally on Mindset Monday, I’d give you advice or encouragement, but this week, I want to talk about what all of you in the community have given me over the last two decades.

Real estate social media video performance isn’t just about the amount of people you reach; it’s about the specific audience you want to reach. That’s why platforms like Instagram and TikTok are so valuable – because if you work the algorithms correctly, it’s possible to pump your content straight to those people in your area looking to buy or sell. To help you push your real estate video content...

If you want to get more listings, you first need to install unstoppable confidence in your mind and your actions. You can’t instill it over time; you need to install it today.   There is a cycle that creates fearless action EVERY TIME and I’ve been using it for the past two decades. For all the real estate agents out there who want to generate more listings, make more money, and feel better about...

When I hear real estate agents saying there are no opportunities in the market, I say that’s a self-pitying mindset. The fact is, there is a MASSIVE amount of commission dollars to be had this year. It just might not be you who gets them… unless… In this Mindset Monday, we’re going to get very clear on who is going to step up and succeed in today’s market.

It’s a fact: the recruiting practices you use when building your team will determine the quality and compatibility of the talent you attract – and therefore how much money you make. Because if real estate is all about population and growth, running a brokerage is about just one thing – having quality people to sell more houses.   Emily Kettenburg has been in real estate for 30 years, and today she...