The Tom Ferry Podcast Experience

Want to make next year your best year in real estate? With time running out, you need a plan to set yourself up for massive success. Tom Ferry has analyzed the strategies of thousands of top agents and the unique market conditions ahead – and he’s narrowed it down to five key moves you need to make.   In this episode of the Tom Ferry Podcast Experience, Tom breaks down the five essential steps tha...

The New Rules of Instagram are changing the game – and Sam Reifman-Packett is using them to generate million-dollar deals every single month.   In this episode of This Week in Marketing, Sam sits down with Jason Pantana to break down exactly how he leverages the new rules of Instagram to attract high-end listings and buyers – all without spending a dime on ads.   You’ll learn the secrets behind th...

Do you take the stairs or the escalator? That question applies to a lot more than just how you get around. As other real estate agents begin slowing down during Q4, now is the time to choose the path of discipline. In this Mindset Monday, I’m talking about what it takes to build the kind of discipline that improves every area of your life.   

What are the greatest risks to real estate and the agents working in it today? How can agents stay ahead of shifts and increase their earnings now and in the future? These questions are addressed in T3 Sixty’s “ The Opportunity Report ,” a groundbreaking analysis of the industry that charts a strategic path toward a better future.   In this episode of the Tom Ferry Podcast Experience, I chat with...

Hannah Dubyne generates an incredible amount of real estate leads from YouTube every single month. This is an agent who has honed her channel into an absolute lead magnet, attracting people who can’t wait to work with her, and what’s most incredible of all is that she built this remarkable social presence in only three years.    In this episode of This Week in Marketing, Jason Pantana talks with H...

It’s the most wonderful time of the year! For some, it’s because they’re slowing down to enjoy the holidays and take a break. For the most successful agents out there, it’s because the others are slowing down, and that means it’s time to start marketing even harder. On this Mindset Monday, I’m talking about the importance of maintaining Q4 momentum! 

Heavy, strategic Q4 marketing is absolutely essential for victory in Q1, and yet this is the time that so many agents slow down. Don’t start the new year off on the wrong foot. You need to put in the work right now, prioritize profit, and come out of the gate with deals locked and loaded.    In this episode of the Tom Ferry Podcast Experience, I’m talking with my good friend, Jimmy Mackin, about t...

Your No. 1 job is getting listings sold. The faster you’re able to do that at or above market value, the more leverage you have in attracting new listings. But it all starts with being able to align with sellers, set realistic expectations, and win their trust.    For this episode of This Week in Marketing, Jason Pantana shares a clip from the Success Summit in which he explains the marketing secr...

6% of the people in your phone are going to transact in the coming year. You have a finite number of days to set the stage and position yourself as the obvious agent to work with. So what are you committed to, right now? What will close that loop? That’s what I’m talking about in this Mindset Monday. 

What are the best real estate teams doing to control the market right now? That’s what RealScout President Andrew Flachner and I are unpacking in this episode of the Tom Ferry Podcast Experience.    When Andrew called me with the idea of sending out an in-depth survey to all the best real estate teams working today, needless to say, I got excited. Over 500 teams responded! We learned what these te...

Navigating real estate SEO and online brand optimization can be overwhelming, especially with so many moving parts in your business. Add AI into the mix, and it can feel even more complex. But fear not—understanding the fundamentals of AI can simplify scaling your online presence like never before!   In this episode of This Week in Marketing, Jason Pantana teams up with AI expert Dennis Yu to expl...

It’s just common sense that you perform at your best when you’re feeling good, when your energy is high, and your mindset is focused. So how do you get more days like that and stop feeling so sluggish? I’d suggest that you track your energy. It’s something I’ve been doing for three decades, and it’s what I’m talking about in this Mindset Monday. 

Are there any true secrets of real estate success? Edna Kimble would say no, and yet she’s clearly doing something different than most. She does 130X more business than the average agent – 360 homes a year – and she’s running a tight ship.    In this episode of the Tom Ferry Podcast Experience, I’m talking with Edna about her secrets of real estate success, from maximizing charisma and scaling per...

YouTube optimization for agents is a complicated thing. You’re so busy running your real estate business, creating content, meeting clients, and working on closing deals that social optimization can fall to the wayside. But don’t let that happen, because all the power is in the discoverability of your content.   To help make it easy on you, this episode of This Week in Marking is all about the Dos...

Time management isn’t what’s going to help you generate more revenue before the end of the year. You have to prioritize your revenue. Stop getting bogged down in what doesn’t directly help you acquire new business. You’re running out of time in the year, because we have an election cycle coming up before then. Check out this Mindset Monday to get my thoughts on your timing – and more importantly,...

Who doesn’t love a good real estate comeback story? Hearing the stories of agents who not only reclaimed their former glory but bounced back even stronger than before is the best way to prime you for your own market resurgence.    For this week’s podcast, I want to share with you a panel from our recent Success Summit in which you’ll hear from three women who each launched their own incredible rea...

Instagram leads for real estate agents are a goldmine. Just ask Elio Alanis. At only 23-years-old, Elio is the top single agent in the Houston, TX area. He became a millionaire at 22 by dedicating himself to mastering the art of real estate Instagram leads, and he wants to show you that no matter where you’re at in your business, you can do it too.    In this episode of This Week in Marketing, Jas...

Winning listings is the ultimate goal, and great marketing is the key to achieving it! For this week’s episode of the podcast, I’m sharing a compelling clip from the Success Summit where Jason Pantana and Jimmy Mackin talk with three innovative real estate agents who are each leveraging unique marketing strategies that deliver remarkable results.   First up is Ashley Blackmore from Durango, CO, wh...

Let’s talk about practical Instagram pro tips. These are direct, applicable how-to tactics for achieving your goals through Instagram – your goals being to expand your reach and attract more listings.    In this episode of This Week in Marketing, Jason Pantana and Coach Jeff Bannan discuss what’s working for the best agents today to generate more business from Instagram. They’re not delving into t...

There are some new real estate agents on the block who are making waves in the industry and everyone should be paying attention to the strategies they’re using.    For this episode of the Tom Ferry Podcast Experience, I want to share a segment from my recent Success Summit where Jeff Mays interviews Case McCarthy, Elio Alanis, and Zach Callicutt, three new real estate agents who have managed to ha...

Why would a real estate agent consider leveraging NextDoor to generate leads? Isn’t that the platform where people go to complain about their neighbors and share screenshots from their doorbell cameras?  Turns out, it’s a lot more than that, and leveraging NextDoor might just be the best way for winning over sellers who weren’t considering listing before.  In this episode of This Week in Marketing...

Let’s talk about commission and buyer agreement roleplays. How do you broach the subject of your fee? Since the new MLS laws went into effect, getting a signed BRBC (Buyer Representation of Broker Commission Agreement) is one of the most important skills you need to have.    Instead of just telling you what to say in those situations, on this episode of the Tom Ferry Podcast Experience, I’m here w...

Savvy financial management for real estate agents is about a lot more than just bringing in money and writing off business expenses. It’s about being educated on how to make your money work for you so that you can ensure financial freedom and cement a legacy for the people you love even after you’re gone.    In this episode of the Tom Ferry Podcast Experience, I’m talking with Toby Mathis, the Pre...

A post-settlement world requires post-settlement marketing. For many of us, the new rules imposed by the NAR settlement agreement have already gone into effect. For others, that change will come at the end of the week. If you’re still running the same marketing that you were before the shift, you can’t expect the same results.    This is a special episode of This Week in Marketing, aimed at your o...

How can you increase your income and the amount of abundance in your life? Everyone is always asking themselves this question, but that’s your first mistake. There is a better question to ask which will naturally help you identify what you can do to make more money. It’s all about problem solving, and it’s what I’m talking about in this episode of Mindset Monday.