The Time Rich Project (formerly the Corporate Escapee)

With today’s CEOs being like celebrities and coming out as the face of their brand, personal branding is now even more important for startups. Thus, founders need to understand that it is in the best interest of their company for them to get out there ...

Landing a new customer outside of a founder’s network is one of the biggest hurdles faced by B2B companies looking to scale. So in our first Tactical Tuesday episode, we take a look at this problem from a management consultant’s perspective. Faheem Mos...

The future of B2B startups is going to be fascinating. I’ve seen how companies have risen and transformed the traditional strategies already set in place in the industry. One such example is Penji. This on-demand graphic design service as a service com...

As a business grows, the ability to do things more efficiently is key to scaling up successfully. But oftentimes, the plan to automate processes gets little priority. When is the right time to adopt technology to get rid of those manual processes? And ...

Startups looking to scale face challenges on every side of the business. How do you grow beyond your network? Where do you find the people you need to help you reach that goal? If you do things without a plan, you won’t get the maximum results you coul...

Successfully selling to your prospects is at the core to scaling your startup. But at an age where greater focus is needed towards buyer enablement, the hard sell is no longer selling. If you’re a startup looking to grow your business, what are you to ...

2020 was definitely a year we won’t forget. But with 52 episodes in 52 weeks and the continued support from my podcast listeners, the re-branded B2B Founder podcast has grown, and it’s all thanks to you. In today’s mini episode, I want to go over the y...

Success and scalability stem from the ethical application of business practices. But, in a fast-paced, revenue-driven world, it’s almost just become an afterthought. In almost every company, there is a written or unwritten code for how people should be...

As your business is starting to take off, how do you create brand awareness and reel more customers in? The answer lies in media publication and podcast exposure. But the challenge is pitching yourself to journalists and podcast hosts. Let the world kn...

B2B startups may not see branding as crucial at the start. With half in the space focusing on features and benefits, you could be missing out on a powerful tool for building momentum for your business. Today’s episode is all about branding. Tacklebox’s...

Most of our work as business owners involves a lot of thinking. But how much do we really know about our brain power and mental capabilities? There’s so much of our brain that we don’t understand yet, but the propensity to do the things that we do goes...

It is one thing to be financially rich and another to be time rich. What does it take to become the latter? In today’s new episode, top-rated podcaster and author, Steve Glaveski, shares where he got the idea for writing his new book, Time Rich: Do You...

The end-user may not be the buyer making the decisions in the company. While customer enablement has empowered the product or service users, forgetting to transform value for the buyer could result in failing to maintain important relationships. Today,...

Technology is a central component we see in startups nowadays. But the part technology plays in the business is an area that deserves better focus. In today’s episode, startup mentor, JC Garrett, talks about the importance of defining the role of techn...

Resource Links: Brett Trainor Website (https://bretttrainor.com/) Download The Growth Readiness Checklist (https://bretttrainor.com/resources/) DNX Ventures Website (https://www.dnx.vc/) Check out Ep. 68: A Deep Dive Into the Mindset of a B2B Venture C...

The goal of any B2B founder is to expand and strengthen the company’s network. With today’s technology, public relations and marketing strategies are no longer restricted to written and printed ads. The rise of new media has led to new ways of reaching...

Businesses are no longer single units. Businesses are ecosystems. In today’s podcast episode, Kurt Johnson of 11.2 Ventures will discuss how the gears run within the company when it comes to building small businesses and products and how it fits into a...

Cold calls and hard sells need to say goodbye. As sales reps, there is a very short timeframe to capture your prospects’ attention. Don’t bore and put them off by acting as if you are presenting the solutions to problems that you don’t even know about....

What works before may not work now. Upfront and distant hard selling hardly ever brings in clients anymore. The approach in dealing with clients has long evolved and salespeople need to let go of textbook strategies. Today’s podcast episode will featur...

As the year is coming to a close, how do you plan on re kick-starting your business? Founders experience 2020 in different ways. But the one thing they need to focus on is how to quickly adapt to the changing times as buyers’ preferences have changed w...

With over 6,500 branding books on the market, how do you identify what truly works and which tactics are merely a waste of time? Branding is the key to scaling a business regardless of whether you’re B2B or B2C because at the end of the day, it’s about...

Can your business stand out in an ultra competitive and rapidly evolving business space? In a market filled with businesses that offer the same things, the same service, and the same value, making sure your customers notice you is a tremendous task to ...

If worse comes to worst, how much would you be able to get for your business? Most founders fail to appreciate the importance of planning ahead. When the time comes for them to exit their company, they get disappointed by how much their startup is valu...

When it comes to startups looking to grow, funding is a crucial part of their journey. But deciding which startup or founder to invest in is a question not easily answered. Venture capital firms are faced with throngs of companies vying for their atten...

Is having better technology the first answer to scaling your business? At the start of the 21st century, people got so caught up in relying on technology to make their lives easier and their business processes better that they forgot the basic and most...