The Thriving Therapreneur: Transition from therapist to coach & build a profitable coaching business

If I were starting from scratch today — not in 2018, not before AI, and not before the coaching space felt crowded — I would do less , but I would do it far more intentionally . In this episode, I break down exactly what I would (and wouldn’t) do if I were building a coaching business as a therapist heading into 2026. This is based on nearly six years in the online space, over $4M in revenue, real...

Ever feel torn between building evergreen funnels or running live launches — like you have to choose one and commit forever? In today’s episode, I’m breaking down one of the biggest questions coaches and service-based entrepreneurs ask me: Should I go evergreen, or should I focus on live launches? The answer might surprise you — because the real magic isn’t choosing one. It’s learning how to use b...

Have you ever launched something you believed in— only to be met with silence, low sales, or zero traction? If you’re questioning what went wrong and wondering whether it was you , your offer, or your audience, this episode is exactly what you need to hear. In today’s episode, Carly breaks down why your launch failed, even when your offer was solid. She walks through the biggest misconceptions coa...

What if a million dollar year isn’t defined by numbers but by who you become? Have you ever felt like you’re doing “all the right things” but still waiting for your life to shift? In this episode, I shared what a million dollar year truly means, how it’s focused on identity shifts, decision-making, discipline, self-trust and alignment before the external results show up. It is true that success is...

Are you a mama building a business, in-between identity shifts or wondering how motherhood fits into your ambition, wealth goals and vision? If you’ve ever feared that becoming a mother would slow you down or shrink your dreams, this episode is your proof that the opposite can be true. In today’s episode, I share the raw, honest truth about running a multimillion-dollar company while getting into...

If you've been avoiding Facebook because you think it’s “dead” or your ideal clients aren’t there, this episode will change your mind. I used to hate Facebook too but now it’s one of the highest-converting assets in my entire business. In this episode, I show you how to turn a free Facebook group into a lead-generating and client-getting machine that can help you hit consistent 10K months even if...

Are you a licensed clinician stuck between therapy and coaching, unsure how to market yourself without confusing your audience or compromising your license? If you've been thinking about creating a high-ticket offer but don't know where to start, I recorded this episode just for you! In today's episode, I talk about exactly how to position yourself as both a therapist AND a coach strategically, et...

Ready to learn the 2026 marketing strategies that are going to move the needle in your coaching business? The online coaching industry is massive and the demand for support is skyrocketing, but the way we market needs to shift. In today's episode, I'm sharing three marketing strategies that are actually going to work in 2026. I use all of these in my own business, so I’m not teaching theory - this...

Are you stuck trading dollars for hours while dreaming of building freedom in your business? In this episode, I’m opening up about the big decisions I made this year that completely changed the way I work and lead. From letting go of team members I adored to rebuilding my systems from the ground up, I share what it really looks like to scale to multiple six-figure months. The truth is, what got yo...

What would it do for your business if you had a brand strategist, niche coach, launch planner, sales coach, and content writer working for you 24/7 for less than the cost of dinner? In today's episode, I'm pulling back the curtain on Carly AI! Carly AI is my personal 7 figure business playbook packaged into a team of custom-trained AI assistants that my private clients have been raving about for m...

What if getting in the right room is the ONE decision that takes you from zero to seven figures? I’ve invested over six figures in mentors, masterminds, and coaches — and I literally just dropped $5K this morning to get in a room with an eight-figure earner. Why? Because proximity isn’t an expense, it’s a multiplier. In today’s episode, I’m breaking down what getting in the right room really means...

Is fear quietly keeping you stuck while you believe you’re playing it safe? In today’s episode, I get real about the fears that hold therapists back from growing beyond back-to-back sessions and building the freedom they crave. So many of us think we’re making responsible choices by sticking to what we know, but the truth is, fear is keeping you stuck and costing you more than you realize. I open...

I stepped away from a multi-million dollar coaching business and came back with completely fresh eyes. So in today's episode, I'm about to share the most exciting announcement I've ever made on this podcast! And trust me, it impacts everything about how I run my business and serve my clients. After personally coaching over 400 clients and generating over half a million dollars while on maternity l...

Are you waiting for referrals to fill your private practice while wondering why it's getting harder every year? The future of marketing for therapists looks nothing like it did in 2010, and if you're not adapting, you're being left behind. In this episode, I'm taking you on a journey from the old days of Psychology Today listings and passive waiting to today's reality where clients expect to see,...

Have you ever been attacked by your own therapist colleagues for charging premium rates? If you've felt the sting of being called "greedy" or "all about the money" simply because you decided to stop martyring yourself for low wages, this episode is for you. I'm sharing the raw truth about what really happens when therapists start charging premium rates, and spoiler alert, the backlash usually come...

Have you ever wondered if $100K months are actually possible for someone like you? I get it. I remember when six-figure months felt completely out of reach for me too. But I've been hitting consistent $100K months for over two years now, and today I'm pulling back the curtain on exactly how it happens. I'm breaking down the 13 specific pillars that took me from eating trail mix in my car between t...

Is the coaching industry a pyramid scheme? Five people asked me that last week, and I get why. Between coaches coaching coaches, sketchy screenshots, and straight-up liars, the noise is real. What annoys me is people shaming others for investing in growth while they waste money daily. In this episode, I break down why the pyramid-scheme label sticks, call out shady tactics, and draw the line betwe...

Are you being sold a lie about how to build your coaching business as a therapist? I'm calling out the BS I've been seeing online lately, especially from therapists who are literally running coaching programs while telling you coaching doesn't work. Yeah, you heard that right! In today's episode, I'm breaking down the real pros and cons of every path you're considering: private practice, group pra...

Still Googling everything and spending hours on presentations? In today's episode, I'm sharing my favorite AI tools that have completely changed how I run my business and my life. I literally just created a professional webinar presentation in UNDER five minutes using AI, and it looked better than anything I could have made spending hours in Canva. I'm breaking down exactly how I use three specifi...

What if the real block between you and a million dollar business… is who you think you’re allowed to be? This isn’t some mindset fluff. Your identity is either keeping you capped at $50K or launching you toward seven figures. I used to think therapists like me couldn’t earn more than a “decent” salary, even after quitting my 9 to 5. Then came the moment my dad warned me not to be the breadwinner (...

What if you could get paid repeatedly for teaching what you already know? In this episode, I’m chatting with Michelle Risser about becoming a CEU provider—an overlooked income stream most therapists don’t even realize is possible. Michelle shares why starting with a course is actually a mistake, how to work backwards from approval requirements, and the truth that your therapy license alone is enou...

What if you could add $7K/month without leaving your therapy practice? Peggy DeLong, a psychologist of 23 years, did just that—launching her coaching business and enrolling 5 women in 30 days. She found a way to protect her license while finally building the business she truly wanted. Peggy shares how midlife worked in her favor, how she got over calling herself a coach, and the legal steps that m...

In this episode, I sit down with Danielle Swimm, “The Entrepreneurial Therapist,” for a no-fluff chat on scaling your group practice without burning out. As a new mom and business owner, Danielle dives into building multiple revenue streams minus the hustle culture, why she skips Instagram in favor of SEO, and the mindset shift from therapist to CEO. We unpack the real differences between hiring a...

Do you ever feel like there aren't enough hours in the day? The time management strategies I'm sharing today are for therapists building coaching businesses in the margins of life - while juggling kids, clients, home responsibilities, and trying to squeeze in self-care. No fluff theory or rigid systems that only work with six hours of childcare in a silent house (because who has that?). Instead, I...

What if scaling your group practice let you tuck your kids in at night? In this episode, I talk with Nicole McCance, a retired psychologist who built a 55-therapist practice in 3 years, while raising twins, and sold it. Now, she teaches her 5-step system to help other therapists grow as well. We break down how to hire your first clinician, fill their schedule, and use consult scripts that convert....