The Three Month Vacation Podcast

We all want to create profitable products but aren't sure where to start. We hope for some amazing formula, when all you really need are three core questions. When you are clear about the answers to the three questions, you can take an amazingly pedestrian, everyday concept and make it hugely profitable. So what are the three questions you need to have in place and how can you get started today? -...

It's super-easy to tell stories of success and how everything went from good to great. But what about the events when you had to eat humble pie? Or the times when you were scared out of your mind? Here are three stories which by some coincidence involve presentations. Nonetheless, there's a solid lesson behind each story and it's well learning from. ------------------------------------------ Imagi...

17 questions? Why have 17 questions in a testimonial? And what if the client won't answer the questions? The reason for the 17 question testimonial is simple. It's not a testimonial any more, it's a experience on paper. When other clients read it, they can sense the ups and downs. They can see the final result. It makes your testimonial stand out. In order to get this 17 question testimonial going...

Whenever you run into tips on productivity it's always this earth shaking advice You're advised to make these monumental changes to improve your business or life. In reality all you need are tiny little tweaks. Important tweaks, but tiny ones. And some of these tweaks are slightly irreverent. Which is what makes these productivity tips even more interesting. You'll enjoy this episode on productivi...

There seem to be two sets of clients: really painful ones and amazing It's the painful ones that seem to drain an enormous amount of energy and time. They're the ones that you constantly have to battle with. But how do you know in advance how to avoid these clients? There are red flags in place. In this episode you'll learn  how at Psychotactics (for the most part) we avoid painful clients. ------...

In an interview with Tim Ferris, marketer, Seth Godin says that 97% clients drop out from his online courses. And under good conditions, 80% drop out. Yet there's are three core reasons why clients drop out and unless you tackle those issues, it's impossible to stop the dropout rate from spiralling. At Psychotactics, our dropout rate is a measly 10%. Which means that 90% of the clients finish the...

Should you lower your prices? In Part 1 of Persistent Myths of Pricing (And How To Overcome Them), we looked at Myth 1: Ending prices with 7 or 9 (e.g. $97 or $99 instead of $100) Now, let's look at Myth 2: The Fear of Pricing—You can feel the "right price" in your gut. Should you lower your prices to get greater sales? Listen to this podcast as we explore the second part on the myths of pricing....

When you're giving away bonuses, it's easy to believe you don't need to give away your best product or service. The best information always needs to be sold—so you can earn a decent living. And yet, this podcast episode takes an opposite stance. You need to put your best stuff out in front—free. Yes, give away the goodies, no matter whether you're in info-products or content marketing; services or...

It might seem like perseverance is a good thing. We've been told to persist in the face of odds. Yet, there are times when you should stop. How do you know when to stop? And why bother to persevere when failure is waiting around the corner? Find out why perseverance can be a real pain, and when it can be a blessing. Enjoy this episode on perseverance and yes, enjoy the music. In this episode Sean...

Where do we draw inspiration from? When we try to beat resistance, we tend to look at what wehaven't done and what needs doing. Yet sometimes resistance can bepushed over with a simple concept of inspiration. Where do we draw that inspiration from? And how do we keep theinspiration constant? In this episode we look at inspiration, but also at the "lousycarpenter" and "trigger" concept. ===========...

Is resistance a game? It can feel a bit like that when you're almost always on the losing team. But often the reason why we lose to resistance is because we don't realise how the brain works. And this brain stuff was studied by researchers at the University of Cincinnati. What they found was astounding. In just over 10 minutes, our brains start to waver and we lose focus. So how can we make sure w...

Resistance seems like an overbearing force in our lives We want to achieve a lot, but as soon as we get started, resistance kicks in. But did you know there are ways around resistance? Resistance loves a loner. If you're working alone, you're just setting yourself for an encounter with resistance. Resistance loves to play the game of winner. We need to put resistance in second place. Here's how to...

When it comes to feedback, almost of us hit a blank wall. Ask a client to "help you fix" your product or service and you get two or three small suggestions. So how about a 1500 word answer instead? What if you could get the client to go into every nook and cranny and give you feedback that would drive you crazy? Yes, of course it drives you crazy, because you have to go about fixing everything? Or...

Most of us are like crazy chickens, focused solely on attraction and conversion. They fail to see the biggest resource in our business—returning clients. If you're able to keep your existing clients and they buy everything in sight, you may never need new clients again. But what magic spell would cause them to buy everything in sight? Incredibly, the answer is "feedback". Wait, not testimonials—fe...

What's one of the biggest "rookie mistakes" when putting a landing page together? It's the rookie, sitting down and writing the entire page at their desk. If you want a reasonably boring landing page, write it yourself. But what if you didn't write it yourself? Who would write it for you?  Find out more in Part 2 of this series. ============== In this episode Sean talks about Part 1:  How do you f...

Did you know that landing pages fail almost at the headline stage? We're all told to create landing pages.  So why do they fail? The answer, it seems, can be found at any international airport. When planes land, they don't land all at once. They land one at a time. Yet on a landing page, we scrunch the issues together. We throw everything at the page. That's a mistake. And this episode tells you w...

Why do we struggle to write? The ONE word? What's that? And why does it play such an incredibly important part in article writing? That's what we explore in this second part of what I've learned in article writing. We also look at why we struggle to write—Yes, we seem to get in our own way most of the time. How do we get others to help us? Find out more here. ========= In this episode Sean talks a...

Writing isn't easy-but it isn't hard either The key to writing is to know what strategy to follow, so the road isn't bumpy all year long. This episode isn't about going down memory lane. Instead, it's practical advice I wish I'd had—Like how to choose the right coach or the right editor. Writing isn't all about you. Writing depends on the coach, the editor and the client. This podcast is about a s...

Whenever you hear the story of products and services, it's always a sugar-coated, goody gum drop story. You rarely get to hear the not-so-great side of things; the mistakes; the second-guessing. In this episode, you get to hear what's happening behind the stage. How—and why—we started the article writing course; how we decided to go to the Netherlands and do a workshop; and how we launched several...

Risk doesn't just come in one flavour, yet The Brain Audit takes away a ton of that risk. In this second episode on risk, we take a forensic look at what happens when you release a new version of your product or service. Is it still the same product or service? Or is the risk magnified many times over? And how do you overcome such an unwarranted risk? We also look at pre-sell and why it reduces, a...

If you were to boil down marketing to a single word, it would be "risk". When a client is ready to buy they still hesitate. Even when there's a sense of urgency on their part, they still go through a series of steps before they come to a decision. What are those steps? Why do clients seem to back away at the last minute? In this two-part series, we examine the "big boy"?risk. And we find out how i...

When Jim Collins wrote "Good To Great", he did talk a fair bit about the Hedgehog Principle. But what he stresses more on, is quite another concept called "Preserving the Core and Stimulating Progress". Why does this concept matter so much? And how do you combine the Hedgehog Principle with this concept? And where does the big, hairy, audacious goal fit in with everything? This episode shows you h...

There are two options in life: greatness or mediocrity. But greatness seems so elusive, even so pompous. How do you call your work "great"? How do you even know or benchmark "greatness?". And can a small business achieve greatness or do you have to be a dominant player like Apple, Disney and Walmart. In this episode we get right to the root of greatness and how the book "Good to Great" by Jim Coll...

Storytelling has a lot of guidelines and rules. Yet, some of the critical elements slip under the radar. You don't realise storytelling elements and secrets that are hiding in plain sight. And storytellers can't always explain what they're doing?and so these elements of storytelling get left out. And yet, they're incredibly powerful. Like for instance, the concept of "anticipation" before the "pro...

When your client picks up your report, can you guarantee they'll read it from start to finish? No matter how good the content, there are precise elements that cause a client to completely consume the report. This episode delves into three of the most important elements that makes your report stand out and more importantly, get read. http://www.psychotactics.com/secret-getting-your-report-read/  --...