The Tattoo Marketing Podcast

Are you wearing every hat in your tattoo shop—artist, manager, marketer, and janitor? In this episode, we uncover why trying to do it all is the biggest obstacle to your shop’s growth. Learn actionable strategies to delegate tasks, focus on high-leverage activities, and reclaim your time to do what you love most: tattooing!

Are you relying on just one way to bring clients into your tattoo shop? In this episode, we break down the dangers of single channel risk —whether it’s word of mouth, Facebook ads, or any other single source—and how it could be costing your business big. Learn actionable strategies to diversify your marketing, attract more clients, and protect your shop from future downturns. Don’t put all your eg...

In this episode of The Tattoo Marketing Podcast , Jesse Drach, owner of Ink-Link Marketing, breaks down why word of mouth is still the most powerful tool for growing a tattoo shop. Learn actionable tips to amplify positive client experiences, avoid the dangers of a bad reputation, and set up your shop for long-term success. Whether it’s starting a referral program, automating client follow-ups, or...

Join us as we dive into the world of tattooing with Ray Wiggins, aka XRay Vizionz. In this episode, Ray shares his 16-year journey as a tattoo artist, the role of mentors in shaping his craft, and how he’s helping the next generation with his groundbreaking book Make It Pop. Whether you’re an artist looking to grow or a shop owner navigating the industry, this conversation is packed with insights...

Word of mouth is the lifeblood of any tattoo shop—but are you really making the most of it? In this episode, Jesse Drach, owner of Ink-Link Marketing, dives deep into why word of mouth is king for tattoo shops, how to harness its power to attract more clients, and what happens when your shop’s reputation takes a hit. From easy-to-implement strategies like automating follow-ups and gathering client...

Struggling to keep up with DMs, emails, and client requests? In this episode of Tattoo Shop Mastery: The Business Behind the Ink , we uncover the power of CRMs (Client Relationship Managers) and why they’re a must-have for every tattoo shop. Learn how to streamline communication, prevent clients from falling through the cracks, and boost your shop’s reputation—all while saving time and maximizing...

Are your Facebook and Instagram ads failing to deliver results? In this episode of The Tattoo Marketing Podcast , we uncover why designing ads based on your preferences instead of your audience's can hurt your success. Learn the power of split testing, how "ugly ads" can outperform polished ones, and why understanding your audience’s behavior is key to creating high-converting campaigns. Packed wi...

We sat down with Michael Smith, co-owner of Revolt Tattoo, to discuss how they've been able to expand and open new locations—even as other tattoo shops struggle to keep their artists booked. Discover the secrets behind Revolt's success in a challenging industry, and gain valuable insights into growing a tattoo business. If you're a shop owner or tattoo lover, you won't want to miss this!

Are you a tattoo shop owner looking to boost your shop’s client base and keep your artists fully booked going into slow season? Join our exclusive online seminar, where we'll reveal the secrets to using Google Ads to get more clients to your shop!

We sit down with tattoo artist Jovan Santopietro and talk about what it was like trying to become a tattoo artist as a female 20 years ago, the importance of not giving up on your dreams, and how to set yourself up for success in the tattoo industry

Steven Johns is a tattoo artist with 20 years of experience and focused on how sales, marketing, and having SOPs (Standard Operating Procedures) in place to maximize his career in tattooing

If you're a tattoo shop owner or artist, you eat what you kill. Meaning, you're responsible for your clients and how much you make. This technically makes you a commission based sales person. Learning a little about sales will drastically help your tattooing career! We talk about why sales isn't what you think, the 101's of sales, and how NOT to be like a used care sales man.

Join us as we explore the power of organic marketing for tattoo shop owners with special guest Ryan Roi. Discover practical strategies and expert insights on leveraging organic methods to consistently attract new clients and keep your appointment book full. From building a strong online presence to cultivating a loyal customer base, this episode will provide essential tips for using organic market...

Join us for an insightful webinar on mastering effective client communication to keep your tattoo artists fully booked. In this session, we'll delve into strategies to streamline your communication process, ensuring that no potential client falls through the cracks. Learn how to engage with inquiries effectively, convert leads into bookings, and keep your artists' schedules packed. Discover the ar...

We sat down with Matt Hodel, owner of Ragtime Tattoo in St. Louis, jackpotcoaching.com, and an active member of the APT. Join us as he shares his insights on tattooing, the tattoo culture, and how he's building a tattoo community to help other artists and shop owners.

Join Sinny, a tattoo apprentice in Vegas, as she discusses her journey into tattooing, why she loves her shop & mentor, and how she stays booked out using the power of social media!

Artist Interview with @tattoosbyocean Explore the world of tattoo economics and strategy! Join us as we dive into the importance of pricing, marketing, and client interaction in the tattoo industry.

What should you look for before hiring a marketing company for your tattoo shop? What questions should you ask on your call with them? We dive into the must know/must ask questions to make sure you're getting a marketing company that will get you results!

What's the easiest way to fill a leaky bucket? What does that have to do with your tattoo shop? Listen to find out!

This is a webinar from April 2024. If you'd like to watch the video, you can here: https://youtu.be/DN2IvFzmXbw Join us for 'Beyond the Needle: Proven Instagram Ad Strategies To Fill Your Tattoo Shop' and discover the exact IG ad tactics we use on the tattoo shops we work with to attract new clients and keep their chairs filled! Don't miss out on this exclusive webinar replay that could transform...

How we use A.I. to book consultations for the tattoo shops we work with (and you can to)!

We sat down with the one and only Garrett Rautio (owner of Black Coffin Tattoo) and talk about how he's been using Midjourney to find new unique images to use as inspiration for his tattoos. He's also on a mission to teach other artists how to use it!

We sit down with Bryce DeCora, the creator of CloseBot - An A.I. bot that will book consultations for your tattoo shop and works way better than you probably think! (We already use it with our clients)