The Takeover with Tim and Cindy

Imagine being told you don’t fit the mold, and then creating a whole new table to sit at. That’s exactly what Crystal Foote did. In this powerful conversation, we sit down with Crystal Foote: award-winning executive, founder of Digital Culture Group, and creator of ARI, the groundbreaking AI platform making waves across Fortune 500 brands. From breaking glass ceilings to building the only woman- a...

We’re back. Season 2 of The Takeover kicks off with a conversation that’s been years in the making. Ever looked back at your own beliefs and thought, “How did I even believe that?” That’s the power of growth. In this episode, we take you behind the curtain on the philosophies we once held onto tightly… but no longer believe. From offers vs. sales skills, to when and how to niche, to the role of te...

Growth doesn’t always look like what you think. Sometimes, it’s not about pushing harder but getting radically honest about what’s working, what’s not, and what needs to shift. In this episode, we’re pulling back the curtain on some major moves happening inside PEMA, from how AI is reshaping our daily operations to launching a brand-new lead gen platform, and the internal shifts we’ve made to scal...

What if your entire go-to-market strategy had to change overnight? In this episode, you’ll hear how Ryan Davis, co-founder of People First, pivoted from political influencer marketing to public health campaigns at the height of the pandemic—and used that momentum to scale a thriving agency. Ryan breaks down how they won high-budget clients, built strong referral pipelines through white-label partn...

What if the secret to scaling a startup wasn’t raising millions, but creating an ecosystem that lets everyone win? In this episode of The Takeover, Jake Schoenberger, the Head of Strategy and Operations for Ads at Beehive reveals how he scaled a newsletter platform into a powerhouse with unicorn potential. From his journey at Facebook partnerships to launching and selling Swapstack, Jake breaks do...

Ever had a prospect say, “No real problems here…just curious what you do” ? That’s where most sales calls fall apart. In this final episode of the 5-part B2B Sales Training Series, we walk you through Full Circle Questioning—a 4-step framework designed to turn vague, surface-level responses into real, actionable problems and clear goals you can actually sell to. You’ll learn how to navigate conver...

No Problem = No Sale.  In part 4 of the B2B Sales series, we’ll discuss how to get to the REAL pain and problem your prospect is facing. The reality is people don't get on sales calls just for fun, and as a salesperson if you don't uncover the real problem or challenge your prospect is facing, you won't get the close. This is an easy, step-by-step way to uncover your prospect’s true...

Yes, you’re using AI, but are you using it ethically and in a way that builds trust? In this episode, you get a masterclass on ethical technology from James French, the founder of Ludulluu , a pioneering AI governance platform.  James shares his fascinating journey from leading high-stakes finance deals in West Africa, to transforming a U.S. museum's board through stakeholder-led governance,...

Your most asked Sales, Scaling and AI questions answered in our 100th episode special! In this special edition, we go rapid-fire on the most common (and critical) questions we’ve been asked over the years about sales, lead generation, operations, team building, and AI. If you’re a founder, sales leader, BDR, or just someone scaling a business in 2025, this one’s packed with insights from the front...

What’s the one thing elite salespeople do differently that average reps miss completely? In this part 3 of the 5-part B2B Sales Training Series, we break down the entire sales process from start to close. Whether you're selling $50K deals or multi-million dollar contracts, this episode outlines the exact 5-step playbook top B2B sales pros use to warm up prospects, uncover objections early, an...

Ever feel like you nailed the sales call... but still got ghosted? In this part 2 of the 5-part B2B Sales Training Series, we dissect the critical middle of every winning sales process. Whether you’re closing $50K contracts or $5M enterprise deals, these frameworks will show you how to lead powerful sales conversations, uncover what really matters to your prospects, and keep deals moving forward w...

Are you showing up like a boss, a buddy, or a beggar? The way you speak determines your perceived status in every sales interaction. Welcome to the first part of our special B2B Sales Training Series! Whether you’re a founder, a sales leader, or a quota-carrying rep, this five-part sprint will sharpen your pitch, shorten your sales cycles, and boost your win rate. In this kickoff, Tim breaks down...

Struggling to scale your lead flow? Here’s the repeatable process we use to consistently generate sales appointments. After working with over 1,000 businesses and training thousands of entrepreneurs, we know exactly what it takes to build a lead generation system that actually works. This episode is packed with tactical steps you can apply immediately. You'll learn the step-by-step framework...

Ever feel like your message just isn’t landing, no matter how great your offer is? The problem might not be your product... it might be your messaging mismatch. In this episode, we break down Eugene Schwartz’s legendary 5 Levels of Awareness Framework and show you exactly how to align your marketing and sales messages with where your prospects actually are in their buying journey.  Whether you&apo...

Are AI SDRs just another overhyped tech trend that’s failing businesses? Companies poured thousands into AI-powered SDRs, hoping to automate cold outreach, book more meetings, and skyrocket sales. But now, 75% of them are ditching their contracts because the results just aren’t there. In this episode, we break down why these AI-powered sales reps are failing and what strategies actually work in 20...

Are You Using the Right Growth Strategies, or Are You Holding Your Business Back? What if the secret to scaling your business wasn’t just about working harder, but working smarter with proven tactics from top entrepreneurs who have built multi-million dollar companies ? In today’s episode, we bring you the winning strategies from top entrepreneurs, business leaders, and industry experts. In this s...

Are you scaling your business the right way? Many entrepreneurs focus on top-line revenue but neglect profitability. In this episode, Jessica Marx, founder of Tailored Premier and host of Millions Were Made podcast, shares how to scale your business effectively while keeping profits high and building a motivated sales team. Jessica has led sales teams of over 500 individuals with a $150 million bu...

Are you struggling to close deals despite having great leads? It might not be the leads—it could be your sales process. In this episode, we reveal the 5 critical sales mistakes that are secretly sabotaging your team’s success.  These are the common pitfalls that most salespeople fall into, preventing them from converting high-quality prospects into paying clients. Fix these and watch your team get...

Do you know your company's Client Acquisition Cost (CAC) ? If not, you’re likely making decisions in your marketing and sales efforts with incomplete data. In this episode, we’re breaking down step-by-step how to calculate CAC , debunking common misconceptions, and explaining why understanding this number is CRITICAL to scaling your business profitably. By the end of this episode, you’ll have...

Do you have the right key players and partners in your corner to supercharge your sales & revenue? Find out whether a Business Development Rep (BDR), Sales Development Rep (SDR), or outsourced lead gen is the best move for your sales growth! In this episode, we break down the key differences between these roles, the pros and cons of each approach, and how to determine the best sales strategy f...

What does it take to grow a business by 700% in just three years—without outside investment? In this episode, we dive deep into the strategies that transformed a bootstrapped startup into a high-growth company, Developers.net, led by Emilio Baez and Doug Loyo. From founder-led sales to building a full-scale marketing machine, discover the exact steps to dominate B2B sales, hire top-tier talent, an...

Ever had a great sales call, sent the proposal, and got ghosted? Learn how to guide them step-by-step to a signed deal with these actionable B2B sales strategies! If you're looking to master the art of B2B selling, this episode is for you. We share the top strategies we’ve implemented in our business to secure mid-market and enterprise clients with consistency. These techniques have been fine...

Are You Sacrificing Your Health for Success? In this episode we dissect how Kerrie Lee Brown Overcame a Life-Changing Crisis to Achieve Balance, Boost Energy, and Dominate in Business! Kerrie Lee Brown, CEO and founder of Red Lily Media and VP of Media & Editor-in-Chief at Success Magazine, discusses the art of achieving balance while excelling in business and life. After facing a life-changin...

Are you currently using A.I. in your lead-generation process? If not, lock into this episode! We’re breaking down how to leverage AI to find, qualify, and close more deals in the competitive B2B space. We explore how AI can amplify your copywriting, streamline lead qualification, and revolutionize your sales process faster and more efficiently than ever before. Whether you’re an entrepreneur, sale...

" If you’re not growing, you’re dying. Business is organic, and evolution is the only way forward. " -Amanda Lucey In this episode, learn how Amanda has landed big-name clients like Coca-Cola, Ferrari, and Intercontinental Hotels by fostering a culture of innovation, curiosity, and strategic adaptability. Amanda Lucey is the owner of Atlanta’s oldest privately held marketing agency and o...