The Tactical Leader

“In order to lead others, you must first be able to lead yourself.” – Zack Knight In today’s solo episode, I reflect on Brett’s tactics to build businesses, culture, and leadership skills. He shares that it’s important to be self-aware in order to be successful in these endeavors. He encourages others to think through what they are doing and how it affects the other person and it can be difficult...

“I want to make sure that leaders understand that in order to grow your business, you've got to invest in the human capital end of the equation and genuinely care about the people and create fun and collaborative environments where people can speak freely and they can get better in all aspects of their life and as leaders we help facilitate that.” – Brett Knopf In today’s episode, we welcome Brett...

“You have to be a really strong fricking character to speak your truth in the face of judgment.” –Tevis Trower In today’s episode of Tactical Friday, Tevis Trower discusses her key takeaways from her program where it highlights crisis leadership intensives and the fire keeper program. She encourages to shift their mindset and become more creative in the midst of a continual crisis. She shares that...

“We're strategizing and strategizing but what we don't understand is that along the way, oftentimes we're severing or curating aspects of ourselves that don't fit in with that idea that we have bought into.” – Tevis Trower In today’s episode, we welcome Tevis Trower, he is a Leadership Futurist and Innovator in optimizing corporations through fostering greatness in leaders. She heralded in bestsel...

“We really need to change this perception, how people view these molecules from the acid, from the ecstasy, from the hippie movement and really turn it into this is clinical drug that's incredibly safe and effective.” – Josh Bartch In today’s episode of Tactical Friday, Josh Bartch is back on the show to talk about the misconceptions and objections attached to substances like magic mushrooms, acid...

“Every story is different, every experience is different and how people talk about is completely different as well. But one thing that is always consistent is this is just as profound kind of enlightenment, if you will, as to they understand their disease and why they're experiencing what they have and the root of the problem, just on a really different level.” – Joshua Bartch In today’s episode,...

“Our goal is every person that joins that group does a deal with 6 months, whether they have zero knowledge or has knowledge, but it's about making sure that we're doing business with people we want to do business with and they're willing to invest a little bit of money in themselves and then they're willing to go take the action.” – Joe Evangelisti   In this episode of Tactical Friday, Joe E...

“Find your people, find your tribe if because that is such a key integral part of our success, not just in business, but in life.” – Zack Knight In today’s solo episode, I reflect on Joe’s emphasis on building a supportive and successful culture organizations where he emphasizes the importance of finding a group or community with shred values and goals that can be essential for growth in any area...

“If you can become a problem solver, the bigger problems, the more money you’re going to make And that's true inside the company, outside the company, as an owner, so the bigger problems I solve, the more money I make.” - Joe Evangelisti In today’s episode, Joe Evangelisti talks about the importance of leaving a legacy. Joe is the host of The Legacy Blueprint podcast and a high-performance coach....

“People are afraid to do the right thing... What we need to do is we need to get to that point where we need to motivate them to decide.” – Joe Marcoux   In today’s episode of Tactical Friday, Joe Marcoux gives us tips to bring us his tips to maintaining authority and staying in the zone in the sales process. He discusses that we should get enough “reps” in and practice and ultimately, lead p...

“Focus on how to get the repetitions and how to “Spar as a sales person and as an entrepreneur.” – Zack Knight In today’s solo episode, I reflect on the focus of coping with sales objections through Joe’s SOS Dojo. We talked about how nobody likes to be sold to and nobody likes having a random person call them at random times, which can be a big shift for anybody. We should have the conviction to...

“We help you find your own voice so that you are authentic in your approach. And then you're just having a conversation with your client.” - Joe Marcoux In today’s episode, Joe Marcoux is an entrepreneur who wants to help people who crumble when they hear an objection. Joe introduces to us his product, SOS Dojo for Sales, SOS stands for “Sales Objection System”. He discusses how he built his chari...

“Only through storytelling that we connect… As humans, we process emotion differently. We process emotion faster and we justify it with logic.” – Gabrielle Dolan   In today’s episode of Tactical Friday, Gabrielle Dolan poses the question. “Do people understand what you’re trying to say?”. As leaders, entrepreneurs, and people of influence, we have to effectively deliver our message to audienc...

“I believe that in order to lead others, you must first be able to lead yourself, and in order to lead yourself, you have to first to know yourself.” – Zack Knight In today’s solo episode, I reflect on the importance of telling your own story and sharing your voice. She stressed in our last conversation that more than giving a timeline of your experience, you have to go deeper and figure out your...

“We need to share stories to really get our people connected and engaged to our company values.” – Gabrielle Dolan In today’s episode, we welcome Gabrielle Dollan. Gabrielle is a leadership expert and the author of several books, including "The 7 Day Starter Kit: How to Change the Way You Lead Forever" and "The Art of Strategic Communication." In this conversation, Gabrielle shares how storytellin...

“These are messy questions in nature, and it's hard to get an answer to them when you have so many different conversations happening in real time, across so many customers. So we make sense of all that messy data with our technology. And then we provide a visualization of those conversations, those mentions, so that leaders can understand how to make better, faster business decisions that serve th...

“We just have to be able to get past our limiting beliefs to get into the mindset of. I'm excited to do this. I'm ready. I'm willing. I want to do this. I want to learn. I want to figure out how to best serve my client and my customer through conversations so that they have solutions and the resource to excel and to succeed.” – Zack Knight In today’s solo episode, I reflect on how female leaders a...

“If you know that going into your journey, that it's a fun roller coaster ride and to come from a place of gratitude, it's important to set up expectations. And if your expectation is not always money in the bank but learnings in the bank, then you're in a good place” - Sonciary Perez In this episode of Tactical Monday, Sonciary Perez is on a mission to change the interaction customers are facing...

“The number one reason a startup fails is because it was started by someone who's not a true entrepreneur. And so I'm in the business of breaking hearts for those that don't score high. But I'm trying to save the lives is what I'm doing.” - Gino Wickman In this episode of Tactical Friday, Gino Wickman gives us the top two takeaways from his book, Entrepreneurial Leap. Listen in and be inspired to...

“I think is really important for us in business to be able to know what we're about. Know yourself, know what you're passionate about, know what you love, know what's gonna keep you driving forward. Recognize these things ahead of time so that when life gets tough, you can draw back to those things right. ” - Zack Knight In today’s solo episode, I reflect on a quote from my guest Gino Wickman and...

“Entrepreneurial Leap is designed to help you first confirm whether you have what it takes to become an entrepreneur, there are six essential traits, show you a glimpse of the life, and then show you a path to survive the startup and build an amazing company.” - Gino Wickman In today’s episode, Gino Wickman unfolds his mission to help entrepreneurs-in-the-making take the leap into their entreprene...

“The real value is letting small businesses know you can get the word out there about your business. It doesn't have to cost you a fortune, and we can help you do it and it can be effective.” - Michelle Taylor Willis In this episode of Tactical Friday, Michelle Taylor Willis talks about Gagnant Media and the work they do to support small businesses through advertising. She also lists best practice...

“There's got to be value both ways. And I don't think that's something we should shy away from in the honesty and integrity of operating business.” - Zack Knight In today’s solo episode, I zero in on a particular note from my conversation with Michelle Taylor Willis. We’ve talked a lot about her business and the strategies she applied throughout her career but one of the things that really stuck o...

“Bet on yourself, and if you're confident that you're doing what you were put on the earth to do, you can't lose. You might not win every single round, but the endgame will work in your favor, period.” - Michelle Taylor Willis In today’s episode, Michelle Taylor Willis breaks down how she transitioned from not knowing anything about running a magazine business to building her own media empire. She...

“Who are you and who do you want to be? What are the sticking points in your life where you're feeling less fulfilled, or less connected, or you're feeling lost?... Asking yourself those deeper questions…those existential questions that supersede and transcend a lot of what's out there already to get you to the deepest levels of your own truth.” - Sean Harvey In this episode of Tactical Friday, Se...