The Swear Word

🎙️🔥 Welcome to The Swear Word Podcast! Episode 167, join your host Brandon Swear for a Blazin conversation with special guest Natalie of Hops N’ Hot Sauce Festival and For The Love Of Hot Sauce🔥! Tonight we discuss how she got into the world of hot, for the love of hot sauce, how Hops N’ Hot Sauce got started, personal hot sauce preference, plans for the future, friends made along the way and mu...

This episode of The Swear Word Podcast is a deep check-in on the state of the show, the spicy space, and the community that continues to grow around capsaicin, hot sauce, peppers, and heat-driven culture. In this long-form conversation, we step away from individual sauces and Scoville ratings to answer some of the most common questions surrounding capsaicin, pepper heat, hot sauce flavor, toleranc...

How do you market a hot sauce or spicy product brand without a massive budget, and still compete, grow, and win? In this episode of The Swear Word Podcast, Brandon breaks down real, actionable marketing strategies for hot sauce brands, spicy product companies, and chili-focused businesses at every stage, from brand new launches to established companies scaling into new markets. This episode covers...

🔥 Welcome to Episode 164 of The Swear Word Podcast — the #1 destination for everything in the world of hot! Hosted by Brandon Swear, tonight’s episode features a fiery deep-dive with Aaron from Coney Island Saucery, known for crafting bold, small-batch sauces and legendary brand partnerships. In this spicy conversation, we break down: 🌶️ How Aaron started Coney Island Saucery 🔥 What it takes to...

🎙️🔥 Welcome to The Swear Word Podcast!  Episode 163, join your host Brandon Swear for a Blazin conversation with special guest Jason Cain of Cain’s Hot Sauce🔥! Tonight we discuss how he got started, Inspiration, roadmap goals for 2026 and beyond, coffee industry and common cross overs, how events have gone while being roughly a year in the business, friends made along the way and much more!  ---...

🎙️🔥 Welcome to The Swear Word Podcast!  Episode 162, join your host Brandon Swear for a Blazin conversation with the return of special guest Loren of Hardcore Hot Sauce🔥! Tonight we discuss how hot sauce life has been since last time, growing, events for 2025 and future, tips about producing hot sauce and much more!  ----more---- 🌶️🔥 Plus, Hot 🥵 or Not 🧊 3 Hot sauce from Hardcore Hot Sauce on...

🎙️🔥 Welcome to The Swear Word Podcast!  Episode 161, join your host Brandon Swear for a Blazin conversation with special guest Mike of Pepper Merchant🔥! Tonight we discuss how he and his wife got started growing, seed business, selection for offering and ensuring solid genetics, tips about growing, seed drying solutions, the future plans, goals and much more!  ----more---- 🌶️🔥 Plus, Hot 🥵 or N...

🎙️🔥 Welcome to The Swear Word Podcast!  Episode 160, join your host Brandon Swear for a Blazin conversation with special guest Becca of Hollow Trace Market Farm🔥! Tonight we discuss how she got started, farm life, inspiration behind the hot sauces, tips about growing and rotation, the future plans, goals and much more!  ----more---- 🌶️🔥 Plus, Hot 🥵 or Not 🧊 3 Hot sauces from Hollow Trace Mark...

🎙️🔥 Welcome to The Swear Word Podcast!  Episode 159, join your host Brandon Swear for a Blazin conversation with special guest Gabe of The Spicy Shark🔥! Tonight we discuss how he got started, how the brand name became, inspiration behind the hot sauces, shark trivia, 6 fin series, the path of launching the line and much more!  ----more---- 🌶️🔥 Plus, Hot 🥵 or Not 🧊 3 Hot sauces from The Spicy...

🎙️🔥 Welcome to The Swear Word Podcast!  Episode 158, join your host Brandon Swear for a Blazin conversation with special guest Marcus Turnerhill of Texas Hot Sauce Company🔥! Tonight we discuss how he got started, first meeting at HTX Spicy Planet 2025, inspiration behind the hot sauce, Motorcycling, markets and events going forward, future plans and much more!  ----more---- 🌶️🔥 Plus, Hot 🥵 or...

🎙️🔥 Welcome to The Swear Word Podcast! Episode 157, join your host Brandon Swear for a Blazin conversation with special guest David McCulley of Torcatha BBQ Sauce🔥! Tonight we discuss how he got started, first meeting at Zest Fest 24, inspiration and meaning behind the name, the family story, co-packing, going global, future plans and much more! ----more---- 🚨Also Keep 5. Cut 5 is locked and lo...

🎙️🔥 Welcome to The Swear Word Podcast!  Episode 156, join your host Brandon Swear for a Blazin conversation with special guest Liv Bender of Liv’N Spicy🔥! Tonight we discuss how she got started, the journey crafting the original version, inspiration, co-packing journey when starting out, use cases, future plans and much more!  ----more---- 🌶️🔥 Plus, Hot 🥵 or Not 🧊 2 cocktail elixirs from Liv’...

🎙️🔥 Welcome to The Swear Word Podcast! Episode 155, join your host Brandon Swear for a Blazin conversation with the return of legendary guest Troy Primo of Primo’s Peppers🔥! Tonight we discuss the newest facility, the journey crafting products or growing, importance of values, helpful tips for makers and those who are interested, life balance and much more! ----more---- 👀 Missed the episode? No...

🎙️🔥 Welcome to The Swear Word Podcast!  Episode 154, join your host Brandon Swear for a Blazin conversation with special guest Maddy of Homestead’s Hot Sauce🔥! Tonight we discuss how she got started, the journey of growing in the city, what its like launching her hot sauce company, battling through the tough times , helpful  entrepreneur tips, personal heat preference and much more!  ----more---...

🎙️🔥 Welcome to The Swear Word Podcast!  Episode 153, join your host Brandon Swear for a Blazin conversation with special guests Sarah & Stu of Stoke The Fire🔥! Tonight we discuss how they got started, the journey of growing, what its like growing on a large scale, processing and creating products , helpful tips, personal heat preference and much more!  ----more---- 🌶️🔥 Plus, Hot 🥵 or Not...

🎙️🔥 Welcome to The Swear Word Podcast!  Episode 152, join your host Brandon Swear for a Blazin conversation with special guest Bruce Smith of the Primo Wrecking Crew & Cap Crew🔥! Tonight we discuss how he got started, the journey of growing and making challenges, growing for comps, 3D printing , chili head tips for burning on the go and much more!  ----more---- 🌶️🔥 Plus, Hot 🥵 or Not 🧊 a...

🎙️🔥 Welcome to The Swear Word Podcast! Episode 151, join your host Brandon Swear for a Blazin conversation with special guests Michael & Alexandria of FireHub🔥! Tonight we discuss how the app got started, the journey of idea to reality, the success of the launch to now, prizes , sponsorship outlook, future goals and much more! ----more----🚨Also the Sauce Gauntlet is locked and loaded for to...

🎙️🔥 Welcome to The Swear Word Podcast!  Episode 150, join your host Brandon Swear for a Blazin conversation with special guest Carlos of Carlos’ Consuming Fire🔥! Tonight we discuss how he got started, the journey of starting a hot sauce company to being the official hot sauce of sports teams, the success of taking time to craft, the ups and downs along the way, the ability to lean into God, futu...

🎙️🔥 Welcome to The Swear Word Podcast!  Episode 149, join your host Brandon Swear for a Blazin conversation with special guest Tim of Volcanic Peppers🔥! Tonight we discuss how he got started, the journey from Chocolate Lightning hot sauce to now, the success of Hot Ones, the ups and downs along the way, the wide selection and variation of spicy products, newest Hot Sauces, future goals and much...

🎙️🔥 Welcome to The Swear Word Podcast!  Episode 148, join your host Brandon Swear for a Blazin conversation with special guest Darren of Headlock Hot Sauce🔥! Tonight we discuss how he got started, Headlock hot sauce and how it was started, the journey of entrepreneurship, the success of getting covered on the news outlets, the ups and downs along the way, the different areas of possible focus an...

🎙️🔥 Welcome to The Swear Word Podcast! Episode 147, join your host Brandon Swear for a Blazin conversation with special guest Nicole of Sauce Boss Gang🔥! Tonight we discuss how she got started, Sauce Boss Gang and how it was started, the journey of entrepreneurship, the ups and downs that come along with that, future goals and much more! ----more---- 🌶️🔥 Plus, Hot 🥵 or Not 🧊 1 hot sauce from...

🎙️🔥 Welcome to The Swear Word Podcast! Episode 146, join your host Brandon Swear for a Blazin conversation with special guest Bob Skrivan of Death Spiral Pepper Sauce Company🔥! Tonight we discuss how he got started, Death Spiral Pepper Sauce Company and how it was started, growing superhot peppers for League Of Fire competitions, personal heat preference, growing methods and tips and much more!...

🎙️🔥 Welcome to The Swear Word Podcast! Episode 145, join your host Brandon Swear for a Blazin conversation with special guest Annee “The Reaper Teacher” Boyer🔥! Tonight we discuss how she got started, how she got her name, what its like being in League of Fire belt matches, prep for challenges, a charity organization that she is passionate about and much more! ----more---- 🌶️🔥 Plus, Hot 🥵 or N...

🎙️🔥 Welcome to The Swear Word Podcast!  Episode 144, join your host Brandon Swear for a Blazin conversation with the return of special guest Jacob Deathridge of Deathridges Peppers🔥! Tonight we discuss growing peppers, being a part of the Primo Wrecking Crew and providing peppers for League of Fire belt matches, how to get a box of superhot peppers, how the growing season has gone and much more!...

Does spicy heat stack up , or is your tongue just tricking you? In this deep-dive episode, we explore one of the hottest debates among chiliheads and food scientists alike: does capsaicin in peppers and spicy products actually compound in heat, raising the Scoville level with each bite, or is it always capped at the hottest pepper you’ve eaten? We’ll break down the science of how capsaicin interac...