The Sway Effect

Business EN ↓ 53 episodes

'The Sway Effect', a podcast series featuring the innovators, disruptors, movers and makers that are shaping the Marketing & Communications Industry. The Sway Effect knows how to create trends, shape opinions and drive behavior. We will explore what’s now and what’s next in marketing and communications, and The Sway Effect's sweet spot -- connecting brands with industry experts, media and influentials the world over. We're not the usual cast of characters you'll find on Madison Avenue. We're authors, creators, warriors, neuroscientists, influencers, and all sorts of movers and shakers.

Author

The Sway Effect

Episodes

The Sway Effect - Episode 002 with Erin Dawkins, SVP, Brand and Operations at House of Taylor, and Philips McCarty, Founder of Good Scout 22.08.2020 43:39

Philips McCarty and Erin Dawkins join Jen to discuss how branding has evolved in light of this year’s events, including the pandemic and the strongest surge of the Black Lives Matter Movement to date. Philips McCarty is the Vice President for Advancement and the executive director of the FIT Foundation, as well as the founder of Good Scout, a social impact and cause marketing consultancy that serv...

The Sway Effect - Episode 001 with Mitch Markson, Creator & Ground Control of Markson IdeaCraft 26.02.2020 38:20

This first episode of 'The Sway Effect' features network parter Mitch Markson, Creator & Ground Control of Markson IdeaCraft. Mitch takes our clients on a journey through his imagination workshops to help them discover what is possible inside of the future of their brand. Mitch has also recently released his new book, The Imagination Playbook , where he shares insights into these revolutionary...

Welcome to The Sway Effect Podcast 25.02.2020 1:09

The Sway Effect', a podcast series featuring the innovators, disruptors, movers and makers that are shaping the future of the Marketing & Communications Industry. The Sway Effect knows how to create trends, shape opinions and drive behavior. Together, we will explore what’s now and what’s next in marketing and communications, and The Sway Effect's sweet spot -- connecting brands with industry...