The Sustainability Side

90% of startups fail. But those with the right mentorship have a 70% survival rate." Welcome to Part 1 of a special conversation on The Sustainability Side. We are joined by Mr. Manish Kothari, Director & CEO of Rhino Machines, for a deep dive into what it really takes to build a sustainable legacy in India. In this opening episode, we set the stage for a masterclass in entrepreneurship....

Join Dr. Sama as she sits down with  Edwin Siuda , co-founder of  Numanity , to explore how digital learning and social media are redefining environmental action. From empowering the next generation of eco-leaders to rethinking how we use technology, this episode reveals why  education is the foundation of every sustainable future . We discuss how technology, when used with intention, can either a...

Floods do more than destroy infrastructure they create a hidden crisis of electronic waste (e-waste). But what if we could turn that toxic debris into a circular economy opportunity? 🌊💻In Episode 7 of The Sustainability Side, host Dr. Sama A sits down with Dr. Nurul Aini Osman, Senior Lecturer at Taylor’s University, Malaysia. We dive deep into how flood-affected communities are "bouncing f...

Thinking recycling is enough? Your current understanding of sustainability is about to be shattered.  Join Host Dr. Sama A in this essential episode,  Unpacking the Circular Economy - Beyond Just Recycling , as we dive into  The Circular Shift: From Linear Waste to Regenerative Systems . Our current linear 'take, make, waste' economy is failing. We extract over 100 billion tons of material...

Why is global circularity decreasing?  Despite all our recycling efforts, circularity has dropped from 9.1% to just 7.2%. We are moving in the wrong direction, but a massive market opportunity worth over  $700 billion by 2026  is waiting to be unlocked. In this eye-opening episode of The Sustainability Side, Host Dr. Sama A provides your exclusive invitation to uncover the ultimate breakthrough in...

In this episode of The Sustainability Side , host Dr. Sama sits down with Karen Formosa Sustainability Advocate and Circularity Coach to explore how small and medium-sized enterprises (SMEs) can unlock hidden revenue, reduce costs, and build customer loyalty through circular economy strategies. From furniture makers to print shops, Karen shares real-world examples and a practical roadmap that any...

In this episode of The Sustainability Side , host Dr. Sama A explores the psychology behind recycling, why circular systems go far beyond the bin, and how innovators are reimagining waste as opportunity. From emotional triggers that drive eco-actions to visionary examples like Patagonia, Interface, and Signify discover how design, behavior, and policy come together to build a truly circular econom...

We’ve all been told to “reduce, reuse, recycle” — but what if recycling alone isn’t enough? In this episode of The Sustainability Side , we dive deep into the truth behind recycling and uncover what a true circular economy looks like in action. Join me as we explore inspiring real-world stories — from mushroom leather fashion to cities like Amsterdam leading the circular revolution, to Kenyan entr...

Join Dr. Sama in the premiere episode of "The Sustainability Side," released on World Ozone Day, and discover why global cooperation and united action matter more than ever for our planet’s future. This episode opens with a reflection on the Montreal Protocol a historic moment that proved humanity could reverse environmental damage through collective effort. Dr. Sama uses this story to i...

Welcome to The Sustainability Side (TSS) —the podcast where sustainability meets innovation, business, and real-world action. 🌱 Are you curious about how climate solutions, renewable energy, and eco-friendly practices are shaping our future? TSS brings you thought leaders, industry experts, and changemakers sharing insights, strategies, and stories that inspire action. Hosted by Dr. Sama and co-...