Mike Hower

The Sustainability Communicator with Mike Hower

Business EN ↓ 28 episodes

Join sustainability communication expert Mike Hower—author of Sustainability Storytelling, former GreenBiz journalist, and advisor to leading global brands—as he explores one of the toughest challenges in corporate sustainability today: how to talk about sustainability in ways that are compelling, credible, and compliant—and fit cultural and reputational context. Through interviews with practitioners and insights from his own work in the field, Mike digs into greenwashing, greenhushing, and the risks and opportunities most sustainability professionals face—but few can talk about out loud.

Author

Mike Hower

Episodes

Why your sustainability story sucks 07.02.2024 10:22

With the stakes of communicating sustainability higher than ever, it's important that companies get their story straight. But many continues to fail to tell authentic and engaging stories that resonate with their key audiences. In this episode of The Sustainability Communicator, Mike explains common reasons why businesses struggle to tell good sustainability stories - and how to do better. Order S...

2024 sustainability communication trends 07.02.2024 10:00

If there's one things corporate sustainability professionals love more than a healthy serving of alphabet soup with our many acronyms, it's trying to make predictions about what will happen in this truly unpredictable space. But in this episode of The Sustainability Communicator, Mike takes a crack at it anyway. Here are some things to look for in sustainability communication in 2024. Order Susta...

Rethinking the role of sustainability communicators 07.02.2024 13:34

The stakes of communicating sustainability are higher than ever as global companies enter a new era of ESG risk and opportunity. In this inaugural episode of The Sustainability Communicator, Mike discusses how the increased risks and rewards of bad and good sustainability communication, respectively, are calling for a new type of sustainability communications professional capable of translating be...