The Superwall Podcast

Jack Friks scrolled TikTok every morning for an hour, found what worked, and copied it. That "lazy" strategy took his app from $0 to $15,000 in a single month. In this episode of The Superwall Podcast, Joseph breaks down how Jack built four apps—one got a $1M acquisition offer he turned down, another hit 100,000 downloads in 10 weeks. Watch the full episode here . You'll learn: The...

Connor Burd is 23 years old and makes over $1M a year building apps. His main app, Payout, does $45,000 a month—almost entirely from influencers. But here's the twist: he doesn't pay them to post. He gives them equity and builds the app for their audience before writing a single line of code. In this episode of The Superwall Podcast, Joseph breaks down Connor's entire playbook: how...

Roger Chen built two consumer social apps that hit #1 on the App Store. Lobby reached 500,000 daily active users across five countries. Bro, his AI companion app, topped the US charts. The wild part? He validated both ideas before writing production code. In this episode of The Superwall Podcast, Joseph sits down with Roger to break down his unconventional playbook. Watch the full conversation her...

Kyle Fowler made $700,000 from two apps he built in college. The crazy part? Cardstock generated $10K a month passively for two straight years—while he traveled, studied, and barely touched the app. Now both apps pull $41K in monthly recurring revenue, zero VC funding, just ASO tactics and a friend he hired from Wendy's. In this episode of The Superwall Podcast, Kyle breaks down how two weeks...

Matt Gittleson didn't hire influencers with big follower counts. He found creators in beauty and lifestyle niches, spotted what he calls "camera charisma," trained them from scratch, and now Jenni AI's UGC program has racked up 75 million views at under $2 per thousand views—helping push the company past $775K MRR. In this episode of The Superwall Podcast , Matt breaks down his...

Reed Manata Built Fitted to 600K Downloads By Paying a Creator $20 Per Video Reed Manata started as a caddy grinding for a Penn State scholarship, built an 18-city laundry service without owning a washing machine, then pivoted into something nobody saw coming: an AI fashion app that racked up 500 million views and 600,000 downloads. Now Fitted generates $150K in revenue while sitting on hundreds o...

Vahe Baghdasaryan took one app from a 1.1% install-to-paid conversion rate to 4% in five months—without spending a dollar more on user acquisition. That's nearly a 4x revenue increase just by fixing paywall leaks. Now his company Tangent has helped apps generate over $50 million in revenue from 10,000+ paywall experiments. In this episode of The Superwall Podcast, Vahe breaks down the exact p...

Julian Alvarez scaled Jungle from $2K to $100K monthly revenue by breaking every rule about consumer app growth. He mass DM'd 200 people until Twitter banned him, hit a $20K payday from one micro-influencer video, then watched that strategy completely fall apart. Now Jungle runs 40 UGC creators posting 400 videos per week—and Julian's already planning what's next because this growth...

Daniel Kwon Built 3 Apps That Hit $2.2M—With Almost Zero Paid Ads Daniel Kwon made one video, looked at his co-founder 30 minutes later, and said, "That video is going to hit 10 million views." It did 150 million. That single TikTok drove Conch AI to $500K in one month. Now he's built three viral apps generating $2.2M using scrappy content most people would call "too simple to...

How Phoenix Hit 100K Downloads and $25K MRR With One Viral Format Phoenix Do didn't just build an app—he found a viral ChatGPT trend (girls posting emotional "day in your dream life" stories), packaged it into a manifesting app called Copia, and hit $25K MRR with 100,000 downloads using purely organic TikTok marketing. In this episode of The Superwall Podcast , Phoenix breaks down h...

How Two Founders Hit $30K/Month Profit Using Only Organic TikTok (Zero Ad Spend) Alejandro Sanchez and Mario Ortiz Manero didn't start by building an app. They started with a TikTok video about an app that didn't exist yet. That video went viral, they built the MVP in two weeks, and now Pushcroll generates $30,000 in pure profit every month using completely organic marketing. In this epi...

How This Guy Hit $100K in One Month Using 100% AI-Generated Content Zuhair Lakhani built phone farms, raised $1M from A16Z, and generated 4.7 million views in under 4 weeks with just 15 accounts. His secret? A complete AI content system that handles everything from creation to distribution while dodging platform detection. In this episode of The Superwall Podcast , Zuhair breaks down how he went f...

He Built a $120K App in 6 Months, Then Sold It Within a Week Lotanna "Lotts" Ezeike   doesn't chase unicorns. He finds proven app concepts, adapts them for underserved markets, and exits fast. His latest? Praycreen — an app that makes you pray before unlocking your phone. It hit $120K ARR in 6 months and got acquired within a week of him tweeting about it. In this episode of The Sup...

This 20-Year-Old Cracked the Code on Viral Startup Marketing Meet Eunice Lai   — the college student who became CMO of Series, racked up 3M+ impressions across LinkedIn and Twitter, and turned Hinge conversations into viral marketing gold. In this episode of The Superwall Podcast , Eunice breaks down the unconventional tactics that got investors sliding into her DMs: from converting dates into act...

How Two Founders Tripled Revenue to $30K/Month by Obsessing Over One Thing What if I told you there were two founders who tripled their app revenue in 8 weeks? Meet Asher and Thatcher , creators of Clear 30 — a science-based addiction recovery app that went from $10K to $30K monthly by systematically testing everything. In this episode of The Superwall Podcast , Asher and Thatcher break down their...

How Three Engineers Hit $600K ARR Using One "Accidental" TikTok Format Most workout apps die in obscurity. These guys accidentally discovered a six-second video format that's pulled over 300 million views — and they're still using it years later. In this episode of The Superwall Podcast , we sit down with Peter , co-founder of Stronger Now — a gamified workout tracker that hit...

How This App Hit $2M ARR Using TikTok, Micro-Influencers, and One Simple Strategy What does it take to scale a consumer app to $200K monthly revenue with a team of just three people? In this episode of The Superwall Podcast , we sit down with Dan , founder of Massive — an AI-powered job application tool that's processed over 10 million applications and built a repeatable growth engine using U...

In this episode of The Superwall Podcast , we sit down with Jae Hwang , CEO of Bloom — a viral Gen Z investing app bringing in over $2 million a year through a finely-tuned mix of TikTok storytelling, AI-assisted content, and micro-influencer marketing. Jae breaks down how Bloom grew a passionate user base of over a million people by pairing emotional narrative-driven content with a full-funnel gr...

What does it take to build an app that reaches 150 million users and generates multi–8-figure revenue ? In this episode of The Superwall Podcast , we sit down with Hunter Isaacson , the mind behind viral consumer apps like NGL , Wink , and Bags , to find out. Hunter unpacks the playbook he’s used to repeatedly scale apps to tens of millions of downloads — and it’s far from luck. From his deep unde...

The Secret Behind Weirdly Viral Apps Featuring Canyon Pergande What if your next 100,000 users didn’t come from ads—but from TikTok videos made by broke college students? In this episode of The Superwall Podcast , we sit down with Canyon Pergande to unpack the real playbook behind the app world’s weirdest (and most efficient) viral growth stories. From job-hunting platforms to AI photo apps, a new...

How I Grow Viral Apps to 1M+ Downloads (Just Copy Me) Featuring Yev Marusenko What does it take to grow an app from zero to over a million downloads—without burning through your budget? In this episode of The Superwall Podcast , we sit down with Yev Marusenko , growth lead at Sizzle AI , and one of the sharpest minds in data-driven growth today. From faceless YouTube virality to scalable UGC and p...