The Strategy Inside Everything

Taylor Lorenz of The New York Times was a staff writer at the Atlantic covering internet culture when she joined Adam to discuss the speed of the internet, memes and  more. You should follow Taylor on Instagram. Hey, you might be a listener and have no idea, but I’ve written some books. You can find Under Think It (a marketing strategy handbook) and Specific (a book about trying to build bran...

Brittany Hill leads Catalist, a company designed to make sense of the purpose movement. She talks with Adam about the strategy she and her team employ with brands to apply purpose where it makes sense, and when to opt out. Transcript: Adam Pierno: All right. Welcome back to another episode of The Strategy Inside Everything. This show is going to be different. I think I say that every time, Jesus,...

Gareth Kay of Chapter joins Adam today to talk about the way planning has changed from its introduction. His perspective on planning from both sides of the Atlantic (and some on the Pacific as well) frames up this discussion very well. He takes Adam to school. Enjoy. *Note: If you haven’t heard Rachel Mercer’s episode, you may want to listen first. She makes light of how we have augmented English...

I was blown away by this talk with the fantastic Rachel Mercer of RGA. Like many of us in strategy, Rachel came from a different discipline; in her case, design. She discusses what she learned in design that she brought forward in her strategy work and some of the bigger lessons she’s learned and taught.*NOTE: Some joking comments Rachel made at the end of this episode about the change to English...

Adam Singer is extremely observant. That's what's made him an expert on Google's tools for marketers, but also what makes him an interesting follow on Twitter. He's been outspoken on the challenge the young face in booming places like San Fransisco. Get full access to The Strategy Inside Everything at adampierno.com/podcast-lander Hey, you might be a listener and have no idea, but I’ve written som...

Eric Thomas, Senior Partner at Detroit’s Saga MKTG, posted a thought to  LinkedIn that we were killing our creative people. Though he and Adam  had never met, Eric agreed to come on the podcast and discuss this  issue. His perspective on the ever-tightening timelines and expectations  placed on creative people and knowledge workers is stunning. Enjoy this  conversation.

Jay Baer has been figuring out how to get people talking about brands for a long time. His book Talk Triggers dives deep into the psychology  of what makes brands and products worth talking about and what makes people actually talk - and not just take note. This is a fun chat with an interesting guest. Also, Jay admits that host Adam Pierno is his-and we quote- “inspiration.”

Former Creative Director has made a lot of changes as the industry has  changed around him. He’s now the Chief Marketing Officer at RPA in LA -  working with a new perspective. Tim and Adam sat down for a chat about  how the ad world has changed since they both got started and what  lessons Tim has learned about strategy. Enjoy!

Melanie Deziel, Founder of StoryFuel talks about her training in journalism and how she uses the tenets she learned in J school to solve problems for brands. She’s seen the change in media first hand, and come from the ever-shrinking newsrooms with some insights. Get full access to The Strategy Inside Everything at adampierno.com/podcast-lander

Professor David Carroll of Parsons - yes, that Professor David Carroll comes on to discuss how he got embroiled in an international lawsuit with Cambridge Analytica that has far reaching implications for Facebook, marketers and our privacy. He sees all the facets to the issue as a former entrepreneur and professor of media design. Get full access to The Strategy Inside Everything at a dampierno.co...

Darien LaBeach of Huge and Strtgst talks about the challenges of community? What do people want from one? What brings them together? What  keeps them from sticking? He's done the research and now putting his efforts into building a strategy community.

We were lucky enough to catch Richard Shotton just before his fantastic book The Choice Factory won BBH's World Cup of Advertising Books (well deserved, though I was pulling for Decoded). He's got so much information that our talk moves all over the board as it relates to decision making - but we sink our teeth into the pratfall effect and how we see it playing out in every day life; well beyond a...

Mike Monello visits with Adam Pierno to talk about storytelling. Stop, don't leave. Not storytelling in the cliché marketing way. Mike and his team at Campfire have an approach that is more about getting a person who hears the story to want to learn more or retell it. He's been doing this for HBO and other crazy properties - going all the way back to the launch of the original Blair Witch Project...

I had the pleasure of sitting with Rob Schwartz, CEO or TBWA NY for a back-to-back pod session. He was interested in learning about what inspired me to write Under Think It, and made some time to tell me how his experience solving creative problems has equipped him to be a CEO in these wild times. Get full access to The Strategy Inside Everything at specific.substack.com/subscribe

Talking with RGA's Tom Morton to hear what they have learned about biases through their work on the Ad Council's Love Has No Labels campaigns, featuring John Cena.

Had the great fortune to speak with Kit Krugman, Chief Curator at co:collective and President and Chair of the Board at WIN: Women in Innovation (hat tip to Brian Dell for the intro). Kit walks me through how recruiting and team building has changed and how to build an organization with diversity and balance built into its core. Used the opportunities to take a lesson for future recruiting for gue...

Founder of Sparrow Advisors and all around brilliant Ana Milicevic joins Adam today for a talk on the future of work. Ana's background around all different parts of the tech, entertainment and marketing complex gives her a unique perspective on what it's all building towards. Get full access to The Strategy Inside Everything at specific.substack.com/subscribe

UM Head of Strategy, and author Eaon Pritchard discusses applied evolutionary psychology with Adam. How does everything come back to a basic desire or fear humans have always felt. Fun to learn about Eaon's unique pathway to strategy from life as a DJ. Eaon's also written a wonderful book called Where Did It All Go Wrong that we discuss a bit. Get full access to The Strategy Inside Everything at a...

Faris Yakob of Genius Steals sits down for a conversation about how fictional universes grip our attention. This chat wanders quite a bit as we chart corners of pop culture and strategy. As usual, Faris makes it worth a listen and a share. Get full access to The Strategy Inside Everything at specific.substack.com/subscribe

Ice Cream For Everyone host and strategist Willem van de Horst joins us for this chat on how games open your mind, your approach to teams and why we play. Get full access to The Strategy Inside Everything at specific.substack.com/subscribe