The StoryBrand Podcast

In every great story, the main character goes on a journey and by the end she transforms from zero to hero. This is called identity transformation . The same is true for your marketing. When you participate in your customer's identity transformation you are going to win!  This week J.J. and April unpack the first part of the StoryBrand framework, identity transformation, and how you can apply it s...

Running a business, you constantly run into challenges that need creative solutions. But what happens when you've hit a creative rut and time is ticking? This episode's special guest Josh Linkner, author of Big Little Breakthroughs , shows you exactly how to reclaim your creativity using five brainstorming techniques to help solve your trickiest problems and unlock your biggest opportunities!    -...

Does your company have a clear message? If not, it could be costing you thousands or more! That's exactly why we've invited Donald Miller, author of Building a StoryBrand and Marketing Made Simple, as our first guest. Don will guide you through the StoryBrand framework which has already helped thousands of businesses clarify their message to turn browsers into buyers. Listen and learn how to creat...

The post-COVID spending boom is coming! Is your business positioned to get the most out of it? Joshua DuBois, co-founder and CEO of Gauge.ai , returns to the podcast giving his top three predictions on exactly what you need do to get ahead of the game this upcoming quarter.    --   Find out more about Joshua DuBois at Gauge.ai   Start on your path to becoming a Business Made Simple Professional at...

Showing your customer exactly how your product can transform their life is essential if you want your business to win! It's called identity transformation and in an upcoming episode of Marketing Made Simple, you'll learn what language to use in your messaging to engage your customer's identity transformation by inviting them into a beautiful story.   Every Wednesday, starting June 23, marketing ex...

We tend to equate success with working hard and think anything worth getting is worth working for, no matter the cost. But once we reach the level success we've dreamt about, we're too burnt out to even enjoy it. Does this resonate with you? If so, pause and listen to today's conversation with Greg McKeown, author of the new book  Effortless . Greg will teach you how to prioritize and reframe your...

If your company does not have a clear message, it could be costing you thousands if not more! But don't worry because our brand new Marketing Made Simple podcast is here for you and here's a teaser of our very first episode with special guest Donald Miller, author of Building a StoryBrand , Marketing Made Simple and Business Made Simple .    Every Wednesday, starting June 23, marketing experts Dr....

Are you feeling helpless or stuck in perpetual chaos emerging into the post-COVID landscape? Today's guest, Carey Lohrenz, author of Span of Control , offers a solution. As the first female F-14 Tomcat Fighter Pilot in the U.S. Navy, Carey has been there and  breaks down exactly how you can overcome that helpless feeling to navigate uncertainty and equip yourself to truly perform under pressure!  ...

Have you been trying to start up a business but keep dragging your heals overthinking every detail? If so, you need to listen to this episode! Special guest, Ellen Bennett, author of Dream First, Details Later and Founder/CEO of Hedley & Bennett, shares how she grew a $300 apron start-up into a multimillion dollar company. You'll come away knowing how to squash your doubt and build a personal play...

This week we're asking the question, "What would happen if you shift the need to control to a need to empower?" Special guests Charles Koch and Brian Hooks, co-authors of Believe In People: Bottom Up Solutions for a Top Down World, give you their answer in this captivating conversation. They explain how an obsession with control is at the root of many of our current problems and offer a solution t...

Special guest, Ryan Deiss, digital marketing expert and CEO of Digital Marketer, is back to continue guiding you step-by-step through a digital marketing strategy that will help your business scale and make you more money. --   Find out more about Ryan Deiss at  DigitalMarketer.com   Start on your path to becoming a Business Made Simple Professional at  BusinessMadeSimple.com . For only $275 annua...

These days your business needs an effective digital marketing strategy not only to keep up with the competition but in order for it to fly far and fast. Without one, you could be headed for a crash landing! But don't worry—we've got you covered because over the next two episodes special guest, Ryan Deiss, digital marketing expert and CEO of Digital Marketer, guides you step-by-step through a digit...

Most people think success is a solo endeavor – you have to do it alone and there's no one else who can help you get there. But the reality is that we are surrounded by resources and people who can support us in our journey toward success. This week's guest, Leah Glover Hayes, host of the podcast "Her Story of Success", shares inspiring stories of women trailblazers, entrepreneurs, artists and busi...

The failure rate for startups is 90%. That means 9 out of 10 businesses will fail! It doesn't have to be this way though. If you know the patterns causing these failures and avoid them, your chances for success increase dramatically. This week's guest, Tom Eisenmann, Professor of Business Administration at Harvard Business School and author of "How Startups Fail", surveyed 470 entrepreneurs and in...

No matter what your role is within your business, there will be a time when you need to step in and take over something somebody else has built. Not knowing how to manage that transition could put you in a nose dive toward disaster. So how can you successfully lead something you didn't start? This week special guest, Tyler Reagin, author of "Leading Things You Didn't Start", answers that question!...

You know you have a story to tell but struggle how to even begin telling it. Where should you start? Is it captivating? Who really wants to hear your story? It's overwhelming. That's why we're answering the question, "How and why should you write your story?" We're joined by special guest Allison Fallon, author of "The Power of Writing It Down", who's helped hundreds of people find their voice, te...

The post-COVID wave: most of us are thinking about it but few of us feel prepared for it. What's going to happen to our businesses? How will consumer behavior change? What exactly is this "new normal?" These are the exact questions we are answering this week. Joshua DuBois, founder of Gauge.ai , a market research firm that surveys tens of thousands of people per day, will share what you can expect...

On this week's episode we're answering the question, "Is it possible to grow your business working only six hour days?" Michael Hyatt, co-author of the new book "Win At Work & Succeed At Life," is convinced you can. You'll hear why as he shares his insight into how fewer, more focused hours can lead to significant growth in your business.   --   Order Michael Hyatt's new book, "Win at Work & Succe...

It feels like just about everyone is trying to "build their online platform" these days. But only the people who do it right are the ones that reap the benefits. And yes -- there is a "right" way to do it. On this week's episode, John Lee Dumas, author of the book "The Common Path to Uncommon Success" shares a step-by-step plan for how you can produce consistent content for your platform that does...

This week we're answering the question: How can non-profits who want to fundraise less, raise more money and build a community of monthly givers? Special guest, Vik Harrison of Charity: Water, an organization that to date has delivered clean and safe drinking water to over 10 million people across the globe, gives you the answer! Then host Donald Miller walks you step-by-step through crafting the...

You're negotiating all the time without even knowing it. And that's a problem, because your success in life depends on how well you can negotiate. That's why in this week's episode we're teaching you the six things every great negotiator does to create more win/win outcomes in work and in life. Don also talks with Dr. John Lowry, President of the Lowry Group and instructor of our newest course at...

This week Martin Lindstrøm, author of The Ministry of Common Sense and expert at helping businesses around the world unleash their common sense, joins Don, Koula and J.J.   Martin shows how to embrace empathy and unlock pure common sense to help grow your business and make you more money!    --   Find out more about Martin Lindstrøm and his book The Ministry of Common Sense at MartinLindstrom.com/...

Run out of cash and your business will crash! That's why in this final episode of our seven-part series, How Your Business is an Airplane , we explain exactly how to manage your finances, giving you a plan to keep your business fueled with cash. Don also talks with finance guru, Mike Michalowicz, who shows you how to implement his Profit First method.     --   Find out more about Mike Michalowicz...

A coke machine in the break room or a food truck party for your staff might sound like a fun idea. But the reality is – that's overhead, and it's slowing your business down (and costing you money). In part six of our seven-part series, How Your Business is an Airplane , we're focusing on overhead. Sure, you're going to have some expenses that don't drive crazy revenue, and sometimes that's okay. T...

There's a myth that says it takes dozens of bad product ideas to uncover one good one. The problem is, that means you're sending revenue down the drain. In part five of our seven part series, How Your Business is an Airplane, we're focusing on the wings of the airplane – or your product. You don't have to waste any more time creating dead-end products. Do these two things and you'll knock your pro...