CommerceFocused Media, Inc.
The Story of a Brand Show
Welcome to The Story Of A Brand Show. Hear the unique entrepreneurial journeys of 1000+ Consumer Brand founders. We tap into the doubts, failures, wins and inspirations that come with building Consumer Brand startups in extremely competitive times. Whether you own a brand or work for one, you will learn from our guests as they share the building blocks of their brand's evolution. Who knows, you may even discover a few new products that become faves.
Author
CommerceFocused Media, Inc.
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Podcast website
Latest episode
Jul 8, 2026
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Episodes
Wove - The 10% Luck, 90% Preparation Rule for Going Viral 14.03.2025 1:06:20
Jewelry isn't just about sparkle—it's about storytelling, sentiment, and capturing life's most meaningful moments. In this episode, I sit down with Simone Kendle , CEO of Wove , to discuss how this brand redefines the fine jewelry experience with custom designs, technology, and a personal touch. From engagement rings to viral moments, Simone shares how Wove is making luxury jewelry more accessib...
FullWell - What to Know Before You Conceive 12.03.2025 1:10:41
What if prenatal and reproductive health went beyond pregnancy? In this episode, I sit down with Ayla Barmmer , Founder & CEO of FullWell , to discuss the critical role of nutrition in fertility, pregnancy, and overall reproductive wellness for both women and men. As a registered dietitian and integrative health expert, Ayla shares how evidence-based formulations, transparency, and education are...
Key Sparkling Water - Crafted Carbonation: Changing How You Enjoy Sparkling Water 10.03.2025 1:06:09
Most sparkling water brands sound the same, look the same, and talk to the same consumer but Mike Pilkington , Co-founder & CEO of Key Sparkling Water , saw an opportunity to do things differently. In this episode, we discuss how Key Sparkling Water is challenging the status quo with real ingredients, crafted carbonation, and a bold new approach to branding. Mike shares insights on building a br...
Calocurb - GLP-1 Activation: No Injections Needed 06.03.2025 57:49
What if you could naturally support your body's appetite regulation without injections or synthetic drugs? In this episode, I sit down with Sarah Kennedy , CEO of Calocurb , to dive into a revolutionary approach to hunger management and GLP-1 activation. Backed by 14 years of research and $30 million in funding, Calocurb is a clinically tested, plant-based supplement designed to help consumers t...
Saral - Beyond Followers: The Truth About Real Influence 21.02.2025 44:59
In today's episode, I sit down with Yash Chavan , the founder of Saral , to talk about what's changed in influencer marketing, what's working right now, and how brands can build long-term, authentic partnerships with influencers. We dive into the evolution of the influencer space, why attention is the new currency, and how brands can stop wasting money on the wrong influencer deals. Yash breaks do...
Molly Bz Cookies - From $150 to a National Cookie Brand 13.02.2025 1:02:42
If you love stories of resilience, grit, and entrepreneurial spirit, today's episode is exactly that. Meet Molly Blakeley , the powerhouse founder of Molly Bz Cookies , who went from being a single mom with just $150 to her name to building a nationally recognized brand. Molly's journey is nothing short of inspiring—full of hustle, creative problem-solving, and an unstoppable mindset. We talk ab...
CHOMPS - From $6,500 to America's Fastest-Growing Snack Brand 29.01.2025 56:15
In this episode, Rose Hamilton , Founder of Compass Rose Ventures , sits down with Pete Maldonado and Rashid Ali , Co-founders and Co-CEOs of CHOMPS , the fastest-growing food brand in the U.S. From humble beginnings to over $500 million in retail sales, Pete and Rashid have built a brand redefining the snacking industry with high-quality, healthy, and delicious meat snacks. What I love about thi...
Manmade - The Essentials Men Need without the BS 23.01.2025 1:13:19
From the archive: This episode was originally recorded and published on May 26, 2022. Our interviews on The Story of a Brand Shows are meant to be evergreen, and we do our best to confirm that all offers and URLs in these archive episodes are still relevant. In this episode of The Story of a Brand, I interview Anthony Ciavirella , Co-founder of Manmade . Anthony and his co-founders are redefining...
The Real Cereal Co. - The Next Generation Deserves Better Cereal 22.01.2025 54:40
In this episode of The Story of a Brand Show , I interview Tom Binder , Co-founder of The Real Cereal Co . From leaving a comfortable job to investing in a self-owned facility to a deep commitment to simple, clean ingredients and sustainability, this story is one of grit, big dreams, and redefining what breakfast cereal can be. Whether you're a founder, a food enthusiast, or simply someone who lo...
wildwonder - Building a Brand with Heritage, Heart, and Health in Mind 21.01.2025 1:01:54
In today's episode of The Story of a Brand Show , I interviewed Rosa Li , the inspiring Founder and CEO of wildwonder . Her brand is rooted in a beautiful blend of her Chinese heritage and California influences, offering gut-healthy sparkling beverages that are as delicious as they are beneficial. From early entrepreneurial hurdles to the game-changing impact of appearing on Shark Tank , Rosa sh...
The Founders Club - The Power is in the Community 16.01.2025 43:50
I'm thrilled to have Chris Meade back on the show. You might remember Chris as the co-founder of CROSSNET , the four-way volleyball game that has taken backyards and beaches by storm. But today, he's here to talk about his exciting new venture, The Founders Club , a community designed to support entrepreneurs in navigating the ups and downs of building a business—and life. In this episode, Chris s...
Goode Health - Building a 360° Health Platform for Consumers 15.01.2025 46:18
In this episode, Rose Hamilton , Founder of Compass Rose Ventures , sits down with Mike Glick , the innovative Co-founder and CEO of Goode Health . Mike shared his journey from working in large-scale nutrition to building a groundbreaking, personalized superfood brand. His passion for nutrition and commitment to helping people take charge of their health shines through as he discusses how Goode H...
Barrière- Selfcare that Sticks With You 14.01.2025 1:03:24
In this episode of The Story of a Brand Show , I interview Cleo Davis-Urman , the founder of Barrière , about her groundbreaking innovation in the vitamin and wellness space. Cleo shares her inspiring journey from working in luxury fashion to reimagining how we take vitamins with her patented transdermal patches. What started as a personal need has become a product combining functionality, design...
Disco - How Brands Monetize Post-Purchase Opportunities 09.01.2025 56:06
In today's episode of The Story of a Brand , I interview Neal Goyal , a passionate leader and VP of Strategic Sales at Disco . Neal shares his fascinating journey from sales executive to mentor and industry leader alongside his insights on the evolving e-commerce landscape. From driving innovation in customer acquisition to helping brands unlock new revenue streams, Neal offers a wealth of knowle...
DEINDE - How Science is Changing Your Skincare Routine 08.01.2025 1:02:09
In today's episode of The Story of a Brand Show , I had the pleasure of chatting with Joshua Britton , Founder, CEO, visionary innovator, and the driving force behind DEINDE and its parent company, Debut Biotechnology . Joshua's story is of relentless determination, groundbreaking science, and a mission to redefine skincare and beauty through biotech innovation. From living in a one-bedroom apartm...
The Zero Proof - From Blog to Brand: Building a Non-Alcoholic Empire 20.12.2024 1:00:46
In this episode, I had the pleasure of speaking with Sean Goldsmith, Co-founder and CEO of The Zero Proof , a trailblazer in the non-alcoholic beverage space. Sean shared his journey of turning a personal decision to abstain from alcohol into a thriving business that's reshaping how people socialize and enjoy beverages without compromise. We explored the rise of non-alcoholic options, the challen...
Shaklee - How Shaklee is Revolutionizing Community-Driven Health 20.12.2024 56:47
In this episode, I had the pleasure of speaking with Roger Barnett , Chairman and CEO of Shaklee , a company that has been transforming health and wellness for over 65 years. Roger shared his incredible journey of acquiring and growing Shaklee , his dedication to purpose-driven business, and how Shaklee's innovative approach to prevention is changing lives globally. We dove into his vision of crea...
Genexa - How Two Dads Took on Big Pharma to Create Change 12.12.2024 1:02:38
I had an amazing conversation with David Johnson , the CEO and Co-founder of Genexa , a brand that's revolutionizing the pharmaceutical industry with clean, effective medicine. David's journey is one of resilience and purpose, fueled by his passion for providing families with better options. From building the first organic-certified over-the-counter medicines to tackling the giants of the pharmace...
Omorovicza - Transforming Ancient Healing Waters Into Modern Skincare 11.12.2024 1:00:47
In today's episode of The Story of a Brand Show , I'm excited to share the remarkable journey of Stephen de Heinrich de Omorovicza , Co-founder and one of the visionaries behind Omorovicza . This episode delves into the intersection of history, science, and luxury skincare. Stephen shares how his family's legacy inspired a groundbreaking approach to beauty. From the thermal baths of Budapest to a...
Compass Rose Ventures - Turning CPG Founder's Anxiety into Agility 11.12.2024 59:47
Rose says, "Let's go in and stress test your ability to scale. That's step one. Because you may think you have it all buttoned up, but really we like to sit at the intersection of the vision, the action that you're doing, and the motion and the momentum you're actually creating. And are they all aligned, and are they going to allow you to grow and scale?" Today, we interview Rose Hamilton , Foun...
Little Saints - Ditch the Alcohol, Keep the Fun: A New Way to Sip 10.12.2024 1:05:28
I had the pleasure of sitting down with Megan Klein , the founder and CEO of Little Saints , a brand redefining how we think about social drinking. Megan shares everything from her early days towing a mint-green trailer around Detroit to perfecting her recipes to building a brand rooted in mindfulness and purpose. What stands out in this episode is Megan's deep thoughtfulness—not just in how she...
Mission Craft Cocktails - Real Ingredients, Real Purpose: The Cocktail Reinvention 06.12.2024 1:00:46
In today's The Story of a Brand Show episode, I interviewed Marcin Malyszko, the passionate and innovative Co-founder behind Mission Craft Cocktails . Marcin's story is a testament to the power of friendship, persistence, and purpose. With his co-founder, Amit Singh , Marcin is reimagining the cocktail experience, blending exceptional quality with a mission to give back. Their journey is one...
VMI Sports Nutrition - Building a Nutrition Brand With Grit and Innovation 05.12.2024 1:06:11
In today's episode of The Story of a Brand Show ! Today, I interviewed Tom Reilly , the passionate and innovative Co-founder, President, and partner behind VMI Sports Nutrition . Tom's journey is a masterclass in grit, creativity, and staying true to his mission of delivering high-quality, performance-driven supplements. From humble beginnings to becoming a trusted name in the sports nutrition spa...
Original Duckhead - The Umbrella Revolution: Sustainability Meets Style 03.12.2024 1:00:19
In today's episode of The Story of a Brand Show , I had the pleasure of speaking with Morgan Cros , the creative mind behind Original Duckhead . Morgan's journey is one of resilience, innovation, and sustainability. From a serendipitous moment during a rainy day to creating a unique and environmentally conscious brand, Morgan shares how she turned a classic accessory into a product with purpose a...
Elvie - From Pelvic Health to Wearable Freedom: A Story of Impact 27.11.2024 1:02:13
On this episode of The Story of a Brand Show , I speak with Tania Boler , Founder and President of Elvie , a company transforming women's health through radical, female-first technology. Tania shared her inspiring journey, from working in global health nonprofits to founding a company tackling taboo topics in women's health with innovative, beautifully designed products. We explored her path to di...
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