CommerceFocused Media, Inc.
The Story of a Brand Show
Welcome to The Story Of A Brand Show. Hear the unique entrepreneurial journeys of 1000+ Consumer Brand founders. We tap into the doubts, failures, wins and inspirations that come with building Consumer Brand startups in extremely competitive times. Whether you own a brand or work for one, you will learn from our guests as they share the building blocks of their brand's evolution. Who knows, you may even discover a few new products that become faves.
Author
CommerceFocused Media, Inc.
Category
Podcast website
Latest episode
Jul 8, 2026
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Episodes
Fresh - This Brand's Soul Is in Every Jar 10.07.2025 1:05:43
In this episode, I sit down with Lev Glazman and Alina Roytberg , the visionary duo behind Fresh , one of the most iconic beauty brands of the last three decades. What began as a small apothecary shop in Boston evolved into a global brand renowned for blending modern skincare with timeless rituals. Lev and Alina share their journey with such openness—from selling artisanal soaps wrapped in hand-s...
Delavie Sciences - Why This Brand Says No to the Skincare Status Quo 09.07.2025 58:53
In this episode, I sit down with Kyle Landry, PhD , a scientist-turned-entrepreneur who's bringing literal space-age technology to the skincare world. As the President and Co-founder of Delavie Sciences , Kyle shares how a partnership with NASA led to the discovery of a one-of-a-kind extremophile—an organism found on the outside of the International Space Station—that now powers their cutting-edg...
Hiya Health - No Sugar, No Dyes, No Compromises 03.07.2025 1:01:49
In this episode, I sit down with Darren Litt , the founder of Hiya Health , a mission-driven kids' wellness brand that's reimagining what it means to raise healthy children. Darren shares how a single disappointing Amazon order led him down a path of obsession with better ingredients, smarter packaging, and more meaningful health experiences for kids and families. What started with taste tests fr...
SET ACTIVE - Bootstrapped and Bold 01.07.2025 55:04
In this episode, I sit down with Lindsey Carter , the Founder and CEO of SET ACTIVE , a brand that has reshaped how women experience athleisure—not just in terms of function, but also in terms of feeling. Lindsey shares her raw and powerful journey, from bootstrapping the brand at 25 with zero funding to building a movement rooted in authenticity, storytelling, and unmatched community connection....
The Froot Thief - The Untold Story Behind That Viral Fruit Spaghetti 27.06.2025 56:37
In this episode, I sit down with Jonathan Cornish , the spirited co-founder and "Head Bandit" behind The Froot Thief —a fruit snack brand that's turning heads and winning lunchboxes. Jonathan's story is one of grit, gratitude, and big flavor. We discuss how a family-run business gave him and his brother their first break over 25 years ago, and how that act of faith continues to shape their approa...
1 Commerce - How to Win at Omnichannel Without Losing Your Mind 26.06.2025 1:14:19
In this episode, I had a powerful and insightful conversation with Eric Kasper , the founder of 1 Commerce . Eric isn't just building another ecommerce platform—he's building from the ground up based on hard-won experience, past failures, and deep empathy for the challenges founders face. We discussed how losing everything gave him clarity, how he rebuilt with intention, and how that journey beca...
BloomNation - Empowering Local Florist and Their Customers 26.06.2025 1:04:29
What happens when you mix a deep love for small business with the drive to shake up an outdated industry? You get BloomNation . In this episode, I sat down with Farbod Shoraka , Co-founder & CEO of BloomNation , to talk about how a few powerful insights—and one unforgettable lunch—led to the creation of a platform that empowers thousands of florists and small business owners across the U.S. We de...
Little Spoon - How to Build a Brand Parents' Trust 25.06.2025 49:49
As someone who has worked with numerous consumer brands, I can confidently say that Little Spoon is one of those companies that truly understands today's modern parent. I had the joy of sitting down with Angela Vranich and Ben Lewis , co-founders of Little Spoon , and discussing how they're not just reinventing kids' nutrition, but also rethinking how to meet families where they are—with convenie...
Halfday Ice Tea (Part 2) - From Gut Issues to Grocery Shelves 24.06.2025 38:36
When it comes to building a better-for-you beverage brand, it's easy to think it's all about the product. But as Kayvon Jahanbakhsh , co-founder of Halfday Iced Tea , shares in this episode, building a brand people actually love is just as much about emotional connection, persistence, and timing. This conversation is packed with insights into what it truly takes to break through in a crowded cate...
Halfday Ice Tea (Part 1) - How a Dorm Room Idea Disrupted Iced Tea 24.06.2025 57:08
Every now and then, you come across a founder story that's both heartfelt and hustle-packed—this is one of those. In this episode, I sit down with Mike Lombardo , co-founder of Halfday Iced Tea , a brand that's redefining what iced tea can be. We talk about everything from starting the company out of a college dorm room to turning a personal health journey into a functional beverage brand that's...
Baumer Foods - They Make Good Food Taste Great 20.06.2025 46:02
I've interviewed a lot of founders, but few with stories as rich and enduring as today's guest. In this episode, I sit down with Pepper Baumer , President & CEO of Crystal Hot Sauce , a product of Baumer Foods. We explore how this iconic, family-owned brand has been flavoring kitchens for over a century, surviving everything from World War II to Hurricane Katrina to global supply chain meltdowns....
Flytographer - The Power of Saying Yes to Your Idea 18.06.2025 1:01:19
I always say some of the most innovative ideas come from personal experiences, and Nicole Smith 's story is proof. What started as a meaningful moment in Paris with her best friend evolved into Flytographer , a global platform that helps people capture unforgettable travel memories through professional photography. Nicole didn't just build a business; she created a movement rooted in human connect...
ByHeart - Rebuilding Infant Formula from the Ground Up 18.06.2025 1:09:41
Every once in a while, you come across a story so driven by purpose and heart that you can feel it in every word, and that's exactly how I felt talking to the co-founders of ByHeart . In this episode, Ron Belldegrun and Mia Funt , Co-founders of ByHeart , guide us through their remarkable journey to reinvent infant formula from the ground up, driven by science, transparency, and a deep conviction...
EssenZen - Rewriting the Rules of Clean Beauty 16.06.2025 55:57
I always love speaking with founders who are guided by purpose, and Reham Essa 's story is a perfect example. After years as a pharmacist, Founder and CEO Reham set out to create a skincare brand that prioritizes health, simplicity, and integrity over hype. EssenZen is about more than beauty; it's about reclaiming what skincare should be: minimal, functional, and rooted in science. In this episod...
Bugaboo - The Future Belongs to Adaptable Brands 12.06.2025 55:18
Something is compelling about a leader who brings both sharp commercial instincts and deep empathy to the table, and that's precisely what I found in my conversation with Jeanelle Teves . As Chief Commercial Officer at Bugaboo , she's not just driving growth; she's redefining what it means to build a global lifestyle brand rooted in purpose, innovation, and real human connection. In this episode,...
Back to Nature - Balancing Mission and Margin in CPG 11.06.2025 49:06
As people who are passionate about purpose-driven CPG brands, we couldn't wait to sit down with Jennifer Jorgensen , CEO of Back to Nature . She's not just leading the charge at Back to Nature she's revitalizing a legacy brand for today's conscious consumer. With a powerful blend of empathy, strategy, and bold decision-making, Jennifer demonstrates what it means to lead with both heart and busin...
TRUBAR - How Bold Packaging and Clean Ingredients Win 10.06.2025 47:40
I had an absolute blast chatting with Erica Groussman , the bold and fearless founder of TRUBAR . Erica's energy is infectious, and her story is a masterclass in trusting your gut, listening to your body, and never settling for the status quo. What started as a personal journey to clean up her own nutrition turned into a full-on movement—and a fast-growing brand that's flipping the protein bar ca...
BattlBox - Surviving and Thriving in the Subscription Game 09.06.2025 59:13
When I sat down with John Roman , it was clear this wasn't just a story about subscription boxes—it was a story about grit, evolution, and building a brand that speaks directly to a passionate community. As the Co-founder & CEO of BattlBox , John has transformed a niche outdoor and survival subscription into a DTC powerhouse, boasting millions of YouTube views and a hit Netflix show to boot. But...
FIOR Scotch - Breaking the Scotch Rulebook 06.06.2025 1:01:17
When I sat down with Eric Dominijanni , the founder of FIOR Scotch , I knew this was going to be more than a conversation about spirits; it was going to be about reinvention. Eric's background in beverage alcohol and his vision to bring a new type of scotch to a new kind of drinker made this a compelling deep dive into brand building, innovation, and identity. FIOR isn't trying to be your grandfa...
Weezie - The Secret to Making Consumers Fall in Love With Towels 05.06.2025 59:40
What does it take to elevate a simple, everyday product into a beloved premium brand? In this episode, I sat down with Lindsey Johnson , Co-Founder & CEO of Weezie Towels , to talk about how she's redefining the towel category with quality, intentionality, and customer delight at the core. Lindsey shares how Weezie was built from scratch with a focus on product excellence, brand storytelling, and...
Tights Tights Tights - How to Reinvent a Legacy Retail Brand 04.06.2025 51:27
In this episode, I had the pleasure of sitting down with Allana Hurst , the energetic and passionate owner of Tights, Tights, Tights , a brand that's as fun to say as it is to shop. From the moment we started talking, it was clear that Allana brings heart, hustle, and a sense of humor to everything she does. We explored what it takes to scale a family business with integrity, how she's reinventi...
Greco Gum - The Science Behind Your Chew 04.06.2025 53:37
If you've ever wondered what it takes to turn a simple idea, like chewing gum, into a performance-driven, clean-label product with serious staying power, this episode is for you. Today, I'm talking with Logan Wright , Co-founder of Greco Gum , a brand redefining what gum can be. Logan shares the real story behind launching a functional gum designed to energize, support focus, and fit seamlessly in...
Painterland Sisters - How Two Sisters Are Redefining Rural Entrepreneurship 03.06.2025 1:04:15
This interview left me feeling inspired and grounded. I sat down with Hayley and Stephanie Painter , the passionate co-owners behind Painterland Sisters , a family-run brand that's redefining what it means to bring food from farm to spoon. Raised on a fourth-generation regenerative farm in Pennsylvania , they've taken their roots and turned them into a vibrant, values-driven business that's nour...
Bodily - What Healthcare Forgot. Bodily Will Deliver. 29.05.2025 1:12:28
When it comes to rewriting the rules of women's health, few founders are doing it with as much heart, rigor, and clarity as Tovah Haim . In this episode, I sit down with the founder and CEO of Bodily , a brand transforming the postpartum and reproductive health space by making invisible experiences visible and giving women the support they deserve. We talk about the glaring gaps in education and...
IZIPIZI - Why IZIPIZI Thinks in Emotions, Not Just SKUs 28.05.2025 1:00:07
When a brand makes you smile just by looking at it, you know there's something special going on. That's exactly how I felt when I discovered IZIPIZI , a company on a mission to bring style, joy, and accessibility to eyewear. In this episode, I sit down with Charles Brun , Co-founder and CEO of IZIPIZI , to explore how they transformed a simple idea into a global lifestyle brand by leading with...
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